It's an appy world for kids!
It's good news for marketers as research by Pulp Strategy shows that children are heavy users of mobile devices. Kids spend 20 hours a week on mobile apps, says study
http://www.mxmindia.com/2015/03/its-an-appy-world-for-kids/
GroupM eyes digital startup Foxymoron
The potential transaction (estimated at Rs 180 crore) is part of GroupM's strategy to establish an even stronger footprint in the country, where it already has a dominant presence
http://www.mxmindia.com/2015/03/groupm-eyes-digital-startup-foxymoron/
Publicis acquires Expicient; integrates it under Rosetta
Expicient will be integrated into the Publicis.Sapient platform under the Rosetta brand
http://www.mxmindia.com/2015/03/publicis-acquires-expicient-integrates-it-under-rosetta/
DDB Mudra wins creative mandate for Sony MAX and Pepsi IPL 2015
DDB Mudra West has crafted a three staged campaign called 'India Ka Tyohaar'
Sonata urges India's youth to be their original self in new TVC
The latest campaign featuring Badshah is an effort to reach out to a wider audience who are keen to prove themselves and live life while enjoying every moment to the fullest
http://www.mxmindia.com/2015/03/sonata-urges-indias-youth-to-be-their-original-self-in-new-tvc/
Amith Prabhu: Has Public Relations lost its credibility?
Just as a botched up surgery does not let surgeons lose their credibility. Public relations professionals who work with consultancies and in communications departments largely try and work within an ethical code that is unwritten but understood, writes Amith Prabhu
http://www.mxmindia.com/2015/03/amith-prabhu-has-public-relations-lost-its-credibility/
It's good news for marketers as research by Pulp Strategy shows that children are heavy users of mobile devices. Kids spend 20 hours a week on mobile apps, says study
http://www.mxmindia.com/2015/03/its-an-appy-world-for-kids/
GroupM eyes digital startup Foxymoron
The potential transaction (estimated at Rs 180 crore) is part of GroupM's strategy to establish an even stronger footprint in the country, where it already has a dominant presence
http://www.mxmindia.com/2015/03/groupm-eyes-digital-startup-foxymoron/
Publicis acquires Expicient; integrates it under Rosetta
Expicient will be integrated into the Publicis.Sapient platform under the Rosetta brand
http://www.mxmindia.com/2015/03/publicis-acquires-expicient-integrates-it-under-rosetta/
DDB Mudra wins creative mandate for Sony MAX and Pepsi IPL 2015
DDB Mudra West has crafted a three staged campaign called 'India Ka Tyohaar'
Sonata urges India's youth to be their original self in new TVC
The latest campaign featuring Badshah is an effort to reach out to a wider audience who are keen to prove themselves and live life while enjoying every moment to the fullest
http://www.mxmindia.com/2015/03/sonata-urges-indias-youth-to-be-their-original-self-in-new-tvc/
Amith Prabhu: Has Public Relations lost its credibility?
Just as a botched up surgery does not let surgeons lose their credibility. Public relations professionals who work with consultancies and in communications departments largely try and work within an ethical code that is unwritten but understood, writes Amith Prabhu
http://www.mxmindia.com/2015/03/amith-prabhu-has-public-relations-lost-its-credibility/
