Friday 27 March 2015

Stories on 27th Mar '15

Down with Times Now, #RejectArnab
Did Arnab Goswami and his channel overdo the nationalistic bit post India's debacle in the World Cup? Ranjona Banerji & Pradyuman Maheshwari comment
http://www.mxmindia.com/2015/03/down-with-times-now-rejectarnab/

Brand Mahendra Singh Dhoni likely to remain strong, say sports marketers
He is by far the most expensive cricketer in India, charging Rs 12-14 crore per brand endorsement
http://www.mxmindia.com/2015/03/brand-mahendra-singh-dhoni-likely-to-remain-strong-say-sports-marketers/

NewsStand: How the papers frontpaged the news of India's loss
Our favourite feature: how the newspapers frontpaged the India loss news today (March 27)
http://www.mxmindia.com/2015/03/newsstand-how-the-papers-frontpaged-the-news-of-indias-loss/

Coffee & Conversations with Rahul Kishore: Week #2: Maheshwer Peri
In Week #2 of Coffee & Conversations, Rahul Kishore meets Maheshwer Peri, until recently CEO of the Outlook Group and now Chairman and CEO of Careers360
http://www.mxmindia.com/2015/03/coffee-conversations-with-rahul-kishore-week-2-maheshwer-peri/

Goafest Knowledge Seminar committee announces additional speakers
The Knowledge Seminars will include a fusion of inspiring speakers on a cross section of subjects which delegates are generally not exposed to
http://www.mxmindia.com/2015/03/goafest-knowledge-seminar-committee-announces-additional-speakers/

Maxus wins big at Festival of Media
This makes it the 45th award for Power of 49 across local, regional and global forums
http://www.mxmindia.com/2015/03/maxus-wins-big-at-festival-of-media/

Havas Media wins the digital mandate of Caterpillar India
This is the second digital win of the year after Ranbaxy
http://www.mxmindia.com/2015/03/havas-media-wins-the-digital-mandate-of-caterpillar-india/

Celebrity-driven Best Deal TV ready for on-air business
The channel will feature Akshay Kumar's Twist headphones & hybrid speakers and Slim Shape Jeans by Shilpa Shetty Kundra as the launch products
http://www.mxmindia.com/2015/03/celebrity-driven-best-deal-tv-ready-for-on-air-business/

Text100 India launches HyperText
Former Bite team to accelerate the agency’s integrated growth in India
http://www.mxmindia.com/2015/03/text100-india-launches-hypertext/

Videocon promotes washing machine range with new campaign
The new TVC pays tribute to Videocon’s good performance in the category for over three decades
http://www.mxmindia.com/2015/03/videocon-promotes-washing-machine-range-with-new-campaign/

Star India's Sanjay Gupta shares broadcast mantras at FICCI 2015
Even as the FICCI-KPMG Indian Media & Entertainment Industry Report 2015 revealed that the total industry had grown to Rs. 102,600 crore in calendar year 2014, Gupta said that the true value of the industry is far from being unlocked