Viacom18 add Colors to Regionals
The Marathi, Gujarati, Bengali, Kannada and Oriya of the Viacom18 stable will drop the ETV and rebranded with the Colors prefix
http://www.mxmindia.com/2015/03/viacom18-add-colors-to-regionals/
Flipkart to pursue online advertising, brand consulting & furniture akin to Facebook, Google model
Flipkart will soon offer online advertising and brand consulting for vendors using its electronic marketplace
http://www.mxmindia.com/2015/03/flipkart-to-pursue-online-advertising-brand-consulting-furniture-akin-to-facebook-google-model/
Grey unveils new TVC around Swachh Bharat initiative
Although the idea of keeping surroundings clean has always been alive, there is a need to evoke the feeling of accountability within every citizen
http://www.mxmindia.com/2015/03/grey-unveils-new-tvc-around-swachh-bharat-initiative/
Olx helps unlock the best price with a priceless proposition
The new TVC from OLX focusses on the real value of using the platform
http://www.mxmindia.com/2015/03/olx-helps-unlock-the-best-price-with-a-priceless-proposition/
Sanjeev Kotnala: Branding by Default (+ on Amazing Thainess in Pattaya)
It is doubly tough to rebrand in the digital age. To wipe out earlier impressions. don't allow default branding, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/03/sanjeev-kotnala-branding-by-default-on-amazing-thainess-in-pattaya/
Mahindra unveils new TVC for Arjun Novo
TVC has been launched in line with Mahindra Tractors’ vision of delivering Farm Tech Prosperity
http://www.mxmindia.com/2015/03/mahindra-unveils-new-tvc-for-arjun-novo/
Kellogg's takes the 'Khuljaye Bachpan' route for Chocos
The new integrated campaign highlights a relationship of equals between mother and child
http://www.mxmindia.com/2015/03/kelloggs-takes-the-khuljaye-bachpan-route-for-chocos/
Cinthol takes to social media with #AliveIsOffline
Yet another digital innovation by the brand helps one realise that one's world is more beautiful than the World Wide Web
http://www.mxmindia.com/2015/03/cinthol-takes-to-social-media-with-aliveisoffline/
Countdown begins for BARC India regime, as pricing policy is rolled out
The pricing philosophy for Broadcasters is a flat cess as a % of net TV advertising billing
http://www.mxmindia.com/2015/03/countdown-begins-for-barc-india-regime-as-pricing-policy-is-rolled-out/
DDB MudraMax Media wins media mandate of Athena Life Sciences
The agency will be responsible for all media activities viz. planning, buying and implementation
The Marathi, Gujarati, Bengali, Kannada and Oriya of the Viacom18 stable will drop the ETV and rebranded with the Colors prefix
http://www.mxmindia.com/2015/03/viacom18-add-colors-to-regionals/
Flipkart to pursue online advertising, brand consulting & furniture akin to Facebook, Google model
Flipkart will soon offer online advertising and brand consulting for vendors using its electronic marketplace
http://www.mxmindia.com/2015/03/flipkart-to-pursue-online-advertising-brand-consulting-furniture-akin-to-facebook-google-model/
Grey unveils new TVC around Swachh Bharat initiative
Although the idea of keeping surroundings clean has always been alive, there is a need to evoke the feeling of accountability within every citizen
http://www.mxmindia.com/2015/03/grey-unveils-new-tvc-around-swachh-bharat-initiative/
Olx helps unlock the best price with a priceless proposition
The new TVC from OLX focusses on the real value of using the platform
http://www.mxmindia.com/2015/03/olx-helps-unlock-the-best-price-with-a-priceless-proposition/
Sanjeev Kotnala: Branding by Default (+ on Amazing Thainess in Pattaya)
It is doubly tough to rebrand in the digital age. To wipe out earlier impressions. don't allow default branding, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/03/sanjeev-kotnala-branding-by-default-on-amazing-thainess-in-pattaya/
Mahindra unveils new TVC for Arjun Novo
TVC has been launched in line with Mahindra Tractors’ vision of delivering Farm Tech Prosperity
http://www.mxmindia.com/2015/03/mahindra-unveils-new-tvc-for-arjun-novo/
Kellogg's takes the 'Khuljaye Bachpan' route for Chocos
The new integrated campaign highlights a relationship of equals between mother and child
http://www.mxmindia.com/2015/03/kelloggs-takes-the-khuljaye-bachpan-route-for-chocos/
Cinthol takes to social media with #AliveIsOffline
Yet another digital innovation by the brand helps one realise that one's world is more beautiful than the World Wide Web
http://www.mxmindia.com/2015/03/cinthol-takes-to-social-media-with-aliveisoffline/
Countdown begins for BARC India regime, as pricing policy is rolled out
The pricing philosophy for Broadcasters is a flat cess as a % of net TV advertising billing
http://www.mxmindia.com/2015/03/countdown-begins-for-barc-india-regime-as-pricing-policy-is-rolled-out/
DDB MudraMax Media wins media mandate of Athena Life Sciences
The agency will be responsible for all media activities viz. planning, buying and implementation
