Stories on 31st Jul '15

Consumers in a Connected World
Businessworld Marketing Whitebook 2015-16 unveiled in Mumbai at an event hosted by Nielsen
http://www.mxmindia.com/2015/07/consumers-in-a-connected-world/

Maxus & GroupM ESP win BCCI cricket home series sponsorship rights for PayTM
This is the first time a sponsorship deal for the BCCI has been concluded by a media agency
http://www.mxmindia.com/2015/07/maxus-and-groupm-esp-win-bcci-cricket-home-series-sponsorship-rights-for-paytm/

Tata most valuable brand, Flipkart and Micromax in top 100: Brand Finance India 100 study
Tata is followed by SBI, LIC, Airtel, Reliance, Indian Oil, Infosys, L&T, HCL and ONGC
http://www.mxmindia.com/2015/07/tata-most-valuable-brand-flipkart-and-micromax-in-top-100-brand-finance-india-100-study/

Contract has Truecaller & Fortune India in the bag
Popular internet call identification platform Truecaller and Fortune India magazine have appointed Contract Advertising as their creative agency
http://www.mxmindia.com/2015/07/contract-has-truecaller-fortune-india-in-the-bag/

Ranjona Banerji: What is the primary duty of a journo? To ask uncomfortable questions of course!
When it came to the death penalty of Yakub Memon, convicted for his role in the 1993 Mumbai bomb blasts, journalists in India showed us an entire range of journalistic choices. We had embedded journalists, official journalists, questioning journalists and play-it-safe journalists, writes Ranjona Banerji
http://www.mxmindia.com/2015/07/ranjona-banerji-what-is-the-primary-duty-of-a-journalist-to-ask-uncomfortable-difficult-impossible-exasperating-questions-of-course/

O&M launches new campaign for Cadbury Dairy Milk
Cadbury wanted to celebrate the wonderful variety of friends who bring joy and add that special flavour in each other's lives, just like its range of flavours
http://www.mxmindia.com/2015/07/om-launches-new-campaign-for-cadbury-dairy-milk/

Dear MxM by Jaisurya Das: Is the rule of disallowing a husband & wife to work in same co legal?
Jaisurya Das responds to questions on careers, life in general, and more!
http://www.mxmindia.com/2015/07/dear-mxm-by-jaisurya-das-is-the-rule-of-not-allowing-a-husband-wife-to-work-in-the-same-organisation-legally-tenable/

psLIVE facilitates marketing tie-up between 'Parivar'  and  'Drishyam'
As part of the tie-up, Sapat International has created a co-branded television commercial with Drishyam in an attempt to capitalise on this psLIVE-helmed partnership
http://www.mxmindia.com/2015/07/pslive-facilitates-marketing-tie-up-between-parivar-and-drishyam/

Café Coffee Day celebrates birthday with exciting offers for customers
Commemorates eve with new offers and deals for its customers

http://www.mxmindia.com/2015/07/cafe-coffee-day-celebrates-birthday-with-exciting-offers-for-customers/

Stories on 30th Jul '15

Big Data is Big Business
From banks to e-commerce biggies, Big Day's appeal is extending to several categories and businesses
http://www.mxmindia.com/2015/07/big-data-is-big-business/

BTL Baatein: Amit Sarda, Soulflower... Powered by VISCOMM
For an established brand, BTL is a viable option but for a brand which is yet to establish itself, you have to keep spending money on ATL, says Amit Sarda, Co-founder and Managing Director of Soulflower
http://www.mxmindia.com/2015/07/btl-baatein-amit-sarda-soulflower-powered-by-viscomm/

Maxus wins Paper Boat mandate
This win comes after a multi-agency pitch by the Maxus Bengaluru team headed by Sanchayeeta Verma, South Head, Maxus
http://www.mxmindia.com/2015/07/maxus-wins-paper-boat-mandate/

Orchard appoints Lubna Khan as National Strategy Head
Lubna will play a key role in collaborating with Orchard's robust creative leadership team across our offices in India and partner clients in helping them achieve their business goals
http://www.mxmindia.com/2015/07/orchard-appoints-lubna-khan-as-national-strategy-head/

Siddhartha Mukherjee: PR Agency v/s Consultancy.... Any difference?
Some PR firms make that claim of being a consultancy for the style quotient... some to momentarily hide their insecurities, but to be fair to some, they have no qualms or inhibitions about who they are, writes Siddhartha Mukherjee
http://www.mxmindia.com/2015/07/siddhartha-mukherjee-pr-agency-vs-consultancy-any-difference/

Dentsu's Swati Bhattacharya to judge at Clio
Swati is the only Indian who will be judging Clio Awards this year
http://www.mxmindia.com/2015/07/dentsus-swati-bhattacharya-to-judge-at-clio-awards-2015/

BARC receives official registration from MIB
BARC India is happy to have the support of all its stakeholders - broadcasters, media agencies and advertisers
http://www.mxmindia.com/2015/07/barc-receives-official-registration-from-mib/

FCB Ulka executes new TVC for Candyman Choco Double Eclairs
The latest TVC captures this central thought in a quirky and memorable way, featuring the brand mascot Sharky
http://www.mxmindia.com/2015/07/fcb-ulka-executes-new-tvc-for-candyman-choco-double-eclairs/

IAA India Chapter hosts 'Let's Get Real' seminar in Hyderabad
The seminar was held at the Taj Deccan, Banjara Hills
http://www.mxmindia.com/2015/07/iaa-india-chapter-hosts-lets-get-real-seminar-in-hyderabad/

Gaurav Kackar appointed Head of Brand Marketing at Micromax
Prior to Micromax, he was Associate Director- Brand at MTS
http://www.mxmindia.com/2015/07/gaurav-kackar-appointed-head-of-brand-marketing-at-micromax/

Mogae Plus to handle ad sales for FoodFood
It was India's first channel to dedicate its programming entirely to the subject of food

http://www.mxmindia.com/2015/07/mogae-plus-to-handle-ad-sales-for-foodfood/

Stories on 29th Jul '15

'Social media is the right partner for OOH'
Mauricio Sabogal, Global CEO, Kinetic Worldwide on how Out-of-Home advertising is becoming the centre of media planning
http://www.mxmindia.com/2015/07/social-media-is-the-right-partner-for-ooh/

Mullen Lintas announces top deck, Virat Tandon is CEO, Shriram Iyer is NCD
Virat Tandon named CEO. Shriram Iyer to be National Creative Director
http://www.mxmindia.com/2015/07/mullen-lintas-announces-top-deck-virat-tandon-is-ceo-shriram-iyer-is-ncd/

Rediffusion Y&R appoints Navonil Chatterjee as Chief Strategy Officer
Navonil joins the group from JWT where he worked for 15 years
http://www.mxmindia.com/2015/07/rediffusion-yr-appoints-navonil-chatterjee-as-chief-strategy-officer/

O&M Bengaluru unveils new ad campaign for MTR Foods
The campaign, which went live across broadcast and digital media emphasizes how MTR is an indispensible companion for the homemaker in the kitchen
http://www.mxmindia.com/2015/07/om-bengaluru-unveils-new-ad-campaign-for-mtr-foods/

Sanjeev Kotnala: So where did Salman Bhai go wrong?
I am sure that in spite of repeated lessons and tutorials from his father, this is not the last controversial or  'I am sorry for it’ tweet from the actor's side, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/07/sanjeev-kotnala-so-where-did-salman-bhai-go-wrong/

Olx kicks off Phase 2 of 'Keemat Bhi, Kuch Keemti Bhi' campaign
Two new TVCs reiterate that there is something valuable in every OLX transaction
http://www.mxmindia.com/2015/07/olx-kicks-off-phase-2-of-keemat-bhi-kuch-keemti-bhi-campaign/

McNROE appoints 22feet Tribal Worldwide as its digital agency
To focus on online outreach for its brands - Wild Stone & Secret Temptation with a special emphasis on consumer engagement
http://www.mxmindia.com/2015/07/mcnroe-appoints-22feet-tribal-worldwide-as-its-digital-agency/

Big FM salutes efforts of Kargil war heroes
RJs from 92.7 BIG FM were stationed at the Kargil base camp from July 24th - 26th

http://www.mxmindia.com/2015/07/big-fm-salutes-efforts-of-kargil-war-heroes/

Stories on 28th Jul '15

It's official. Rohit Ohri to join FCB Ulka as Group Chairman and CEO
Nagesh Alai to move to Global Vice-Chairman role as Ohri is to join in Jan 2016
http://www.mxmindia.com/2015/07/its-official-rohit-ohri-to-join-fcb-ulka-as-group-chairman-and-ceo/

Anuradha Aggarwal to replace Sameer Satpathy as Marico CMO
Sameer plans to continue as CMO of the Company until 15th September, 2015 to facilitate a seamless transition to his successor
http://www.mxmindia.com/2015/07/anuradha-aggarwal-to-replace-sameer-satpathy-as-marico-cmo/

Mindshare bags mandate for 'Make in India' & Grofers
The agencies will look into the media planning, strategies and media audits for this campaign
http://www.mxmindia.com/2015/07/mindshare-bags-mandate-for-make-in-india-grofers/

Hariharan Vishwanathan to head South at MediaCom
Vishwanathan started his career in JWT (then HTA) as a media planner in 1994
http://www.mxmindia.com/2015/07/mediacom-appoints-hariharan-vishwanathan-as-headsouth/

Raj Nayak to lead India at AdAsia 2015
Veteran mediaperson and CEO, Colors Raj Nayak has been appointed leader of the Indian contingent to AdAsia 2015 to be held in Taipei
http://www.mxmindia.com/2015/07/raj-nayak-to-lead-india-at-adasia-2015/

Dainik Bhaskar takes off in Bhagalpur, Bihar
The Bhagalpur launch was implemented along a similar strategy as that of Patna driven by a well - strategized research and reader-centric survey
http://www.mxmindia.com/2015/07/dainik-bhaskar-takes-off-in-bhagalpur-bihar/

Bang in the Middle bags IndiaMart's creative mandate
The agency would be responsible for driving integrated marketing communication for IndiaMART
http://www.mxmindia.com/2015/07/bang-in-the-middle-bags-the-creative-mandate-of-indiamart/

Vivek Rao joins L&K Saatchi & Saatchi as CCO - North
Vivek comes with a 15 year testimony of working with global marketing communications companies
http://www.mxmindia.com/2015/07/vivek-rao-joins-lk-saatchi-saatchi-as-cco-north/

MIB alert on live coverage of anti-terror operations
An advisory put out says that it has been brought to MIB's notice that Monday's anti-terrorist operations in Gurdaspur, Punjab, had some news channels carrying telecast of these operations without retstricting themselves to periodic briefing by a designated officer
http://www.mxmindia.com/2015/07/mib-alert-on-live-coverage-of-anti-terror-operations/

Kellogg's Muesli launches new print ad campaign
In addition, to drive product trials, the brand has activated a mass sampling exercise targeting 1 million consumers
http://www.mxmindia.com/2015/07/kelloggs-muesli-launches-new-print-ad-campaign/

Ranjona Banerji: Intelligence failure on News TV
Ranjona Banerji decries the media's tendency to abandon good sense when a little bit of thought or discussion might serve them better

http://www.mxmindia.com/2015/07/ranjona-banerji-intelligence-failure-on-news-tv/

Stories on 27th Jul '15

It's Auctions time!
Decks cleared for Phase 3 of FM radio auctions even as bidders are worried by the popularity of digital streaming services like Pandora, Spotify, Gaana, and now Apple music
http://www.mxmindia.com/2015/07/its-auctions-time/

Creativeland Asia shifts gears. Version 2.0, a cool office & some big wins
With Domino's Pizza, Godrej No 1 soaps and Indian Express are among the six business the leading independent won in the first two quarters of 2015
http://www.mxmindia.com/2015/07/creativeland-asia-shifts-gears-version-2-0-a-cool-office-some-big-wins/

Red FM welcomes Delhi HC decision
Red FM welcomed the outcome of the court case on permission to participate in the auction of First Batch of Private FM Radio Phase 3 channels starting today (July 27)
http://www.mxmindia.com/2015/07/red-fm-welcomes-delhi-hc-decision/

CenturyPly unveils brand campaign for Sainik Plywood
With an effort to trigger a larger brand appeal, the agency positioned Sainik as 'Hamesha Taiyyar'
http://www.mxmindia.com/2015/07/centuryply-unveils-brand-campaign-for-sainik-plywood/

psLIVE conceptualises on-ground activation for Giovani
Giovani chose the Fall Winter collection launch event as the key platform to announce Fawad Khan as its brand ambassador
http://www.mxmindia.com/?p=79050

Amith Prabhu: 10 steps to being better PR professionals
A few pointers that can help the good to become better in the professional environment, from Amith Prabhu
http://www.mxmindia.com/2015/07/amith-prabhu-10-steps-to-being-better-pr-professionals/

Stories on 24th Jul '15

The Science of Choice. By Mathew Willcox
An extract from The Business of Choice: Marketing to Consumers' Instincts by FCB's EVP & global planning director and founder & exec dir of FCB's Institute of Decision Making
http://www.mxmindia.com/2015/07/the-science-of-choice-by-mathew-willcox/

Mindshare expands emerging markets group under Ashutosh Srivastava
The change comes as Helen McRae is appointed Mindshare UK CEO
http://www.mxmindia.com/2015/07/mindshare-expands-emerging-markets-group-under-ashutosh-srivastava/

Sriram Sharma to head South @ Mindshare
In his new role, Sriram will be responsible for all the media and digital mandates for the Mindshare clients in the Southern region
http://www.mxmindia.com/2015/07/mindshare-appoints-sriram-sharma-as-leader-south-mindshare/

Madison OOH innovates to launch 'Dailycious'
The brand has the tag line "A Spoon Full of Magic"
http://www.mxmindia.com/2015/07/madison-ooh-creates-innovative-campaign-to-launch-dailycious/

Shailesh Kapoor: Hindi Fiction: Getting Younger, But Not Young Enough
Most channels are not leaders with a big loyal base, and average shelf life of new shows is determined largely by flop shows than by hit shows, writes Shailesh Kapoor
http://www.mxmindia.com/2015/07/shailesh-kapoor-hindi-fiction-getting-younger-but-not-young-enough/

Ranjona Banerji: Teesta Setalvad & Yakub Memon cases expose lack of institutional memory in newsrooms & laziness of today's journos
Of course media gossip is a thriving institution and it is a feeding trough that we all contribute to and eat from. But sharing media gossip is not the same as exercising professional judgment. And in Setalvad’s case there are too many unprofessional people running wild with their allegations, writes Ranjona Banerji
http://www.mxmindia.com/2015/07/ranjona-banerji-the-teesta-setalvad-and-yakub-memon-cases-expose-the-lack-of-institutional-memory-in-newsrooms-and-the-laziness-of-todays-journalists/

Sanjeev Kotnala: 'A' Content In Radio. Should there be programme grading?
May be in preparation of Phase III, some of the networks are trying to test the boundaries and their strategies, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/07/sanjeev-kotnala-a-content-in-radio-should-there-be-programme-grading/

Dear MxM by Jaisurya Das: There is no committee for sexual harassment complaints in my organisation...
Jaisurya Das responds to questions on careers, life in general, and more!
http://www.mxmindia.com/2015/07/dear-mxm-by-jaisurya-das-there-is-no-committee-for-sexual-harassment-complaints-in-my-organisation/

120 Media Collective appoints Sandeep Naug as VP, Business Development
He will be responsible for driving revenue and integrated new business including branded content and other properties
http://www.mxmindia.com/2015/07/madison-ooh-creates-innovative-campaign-to-launch-dailycious/

Eveready unveils new TVC for LED bulb
This product line presents the new face of the company, which has been traditionally associated with batteries and flashlights
http://www.mxmindia.com/2015/07/eveready-unveils-new-tvc-for-led-bulb/

ISDI WPP School of Communication launched in Mumbai
India's first professional three-year undergraduate program based on a work-study model
http://www.mxmindia.com/2015/07/isdi-wpp-school-of-communication-launched-in-mumbai/

Percept Live to host Tomorrowland in India
Tomorrowland has always been a bridge to connect fans across the globe

http://www.mxmindia.com/2015/07/percept-live-to-host-tomorrowland-in-india/

Stories on 23rd Jul '15

New India. New Perspective. New Lens in TGI India
A look at IMRB International's Target Group Index by TGI India head Deepa Mathew + Interviews with Hemant Mehta and Geoff Wicken
http://www.mxmindia.com/2015/06/new-india-new-perspective-new-lens-in-tgi-india/

How to Survive a Zombie Attack and more at @CannesLions2015
The objective of the session was to highlight the consumer connect to content over the years and how brands can use these insights to market themselves effectively
http://www.mxmindia.com/2015/06/how-to-survive-a-zombie-attack-and-more-at-canneslions2015/

@CannesLions2015: India gets 3 Silvers & 1 Bronze on Day 2. 26 shortlists in Outdoor, Media & PR + Kan Khajura Tesan, but that credit will go to UK
Leading the pack was McCann Worldgroup with two silver metals for its campaigns for Dish TV and Dabur's Gastrina. While Grey picked up a silver for its DHL Express campaign, the bronze went to Taproot Dentsu for Mumbai Mirror.
http://www.mxmindia.com/2015/06/canneslions2015-india-gets-3-silvers-1-bronze-on-day-2-26-shortlists-in-outdoor-media-pr-kan-khajura-tesan-but-that-credit-will-go-to-uk/

@CannesLions15: All the Indian shortists on Day 2 (15 in Outdoor, 8 in Media & 3 in PR)
Here are all the shortlisted entries in the Press and Direct categories announced on Monday, June 22
http://www.mxmindia.com/2015/06/canneslions15-all-the-indian-shortists-on-day-2-15-in-outdoor-8-in-media-3-in-pr/

Ranjona Banerji: Sycophantic media confused on govt reaction to Lalit Modi imbroglio
It is possible that to save our politicians and government, the focus will shift entirely to "cleaning up cricket" while everyone pretends that our politicians are squeaky-clean idols, writes Ranjona Banerji
http://www.mxmindia.com/2015/06/ranjona-banerji-sycophantic-media-confused-on-govt-reaction-to-lalit-modi-imbroglio/

Cheil India partners MDLab for offering brand experiences
The Munich-based 'Mind Design Laboratory' is a specialist in creating integrated 360º brand experiences
http://www.mxmindia.com/2015/06/cheil-india-partners-with-mdlab-for-offering-brand-experiences/

Satish Mundhe joins United Mediaworks as VP - Media Sales
Satish joins from INOX Leisure Ltd. where he worked as a senior member in their ad-sales and marketing department
http://www.mxmindia.com/2015/06/satish-mundhe-joins-united-mediaworks-as-the-vp-media-sales/

Dhruva joins Shop CJ as Chief Sales Officer
An alumnus of IIM Lucknow, Dhruva has a B.E. (Hons.) in Electrical & Electronics from BITS Pilani

http://www.mxmindia.com/2015/06/dhruva-joins-shop-cj-as-chief-sales-officer/

Stories on 22nd Jul '15

'Is Anyone Listening?' @ Media Review 2015
The evening saw Shashi Sinha, Meenakshi Menon, Pradeep Dwivedi & Punitha Arumugam speak on combating the challenge of continuous partial attention of audiences
http://www.mxmindia.com/2015/07/is-anyone-listening-media-review-2015/

The Curious Case of Amitabh's Kisan Channel endorsement fee
Approved, then disapproved: Amitabh Bachchan's ad firm on DD Kisan's endorsement fee
http://www.mxmindia.com/2015/07/the-curious-case-of-amitabhs-kisan-channel-endorsement-fee/

Colors Infinity to launch on July 31
The launch line-up of the channel includes fare like Better Call Saul, The Flash, Orange Is The New Black, Fargo, TheBig C and My Kitchen Rules amongst others
http://www.mxmindia.com/2015/07/colors-infinity-to-launch-on-july-31/

Ogilvy Gurgaon strengthens leadership team
As part of this exercise, Alok Sinha has been brought in as President, Planning
http://www.mxmindia.com/2015/07/ogilvy-gurgaon-strengthens-leadership-team/

B4U to transform content delivery and playout operations with Amagi
The popular Indian GEC will use Amagi’s state-of-the-art Cloudport 2.0 to drive increased flexibility and cost savings
http://www.mxmindia.com/2015/07/b4u-to-transform-content-delivery-and-playout-operations-with-amagi/

Parryware unveils new brand image
The new brand identity reflects the company's constant endeavor to innovate and redefine the bathroom products segment
http://www.mxmindia.com/2015/07/parryware-unveils-new-brand-image/

Media agencies battle it out at the BBC World News Football Connect 2015
Second annual tournament a hit as 18 teams battled to win 5-a-side championship
http://www.mxmindia.com/2015/07/media-agencies-battle-it-out-at-the-bbc-world-news-football-connect-2015/

Big Magic Ganga announces Season 6 of BIG Memsaab
Provides the largest platform for women of Bihar, Jharkhand & Eastern UP to show their talent on TV

http://www.mxmindia.com/2015/07/big-magic-ganga-announces-season-6-of-big-memsaab/

Stories on 21st Jul '15

India Shining for Mobile Internet
Users in India to surge significantly, with base to reach 31.4 crore by 2017
http://www.mxmindia.com/2015/07/india-shining-for-mobile-internet/

Mullen Lowe Lintas Group names creative leadership
Amer Jaleel and Arun Iyer named Chief Creative Officers
http://www.mxmindia.com/2015/07/mullen-lowe-lintas-group-names-creative-leadership/

Ranjona Banerji: Face it. If you're not a journalist you don't know how a newsroom functions. You only think you do
This is not because journalism is some magical unknowable quantity or newsrooms are like Hogwarts protected by Dementors. It's because unless you are one, you don't know, writes Ranjona Banerji
http://www.mxmindia.com/2015/07/ranjona-banerji-face-it-if-youre-not-a-journalist-you-dont-know-how-a-newsroom-functions-you-only-think-you-do/

Salt Brand Solutions wins mandate of Lechal
The smart footwear has already got tech lovers and travellers around the world eagerly awaiting the delivery of the shoes
http://www.mxmindia.com/2015/07/salt-brand-solutions-wins-mandate-of-lechal/

Ketchum Sampark appoints Surajeet Das Gupta as COO
In his new role, Surajeet will be responsible for building firm's franchise in India along with fostering key client relationships
http://www.mxmindia.com/2015/07/ketchum-sampark-appoints-surajeet-das-gupta-as-coo/

DDB Mudra Group elevates Sameer Mehta to President, TracyLocke India
Sameer has been a part of the DDB Mudra Group since 2005
http://www.mxmindia.com/2015/07/ddb-mudra-group-elevates-sameer-mehta-to-president-tracylocke-india/

#TVBuddy showcases TV viewing habit of Indians
All this is made possible by dittoTV, the OTT TV platform that offers Live TV and videos on all internet-enabled devices

http://www.mxmindia.com/2015/07/tvbuddy-showcases-tv-viewing-habit-of-indians/

Stories on 20th Jul '15

How social media has impacted the world for brands, marketers, politicians and even journalists!
Comments from Amith Prabhu, Gul Panag, Hareesh Tibrewala, Harish Bijoor, Milind Deora and Ranjona Banerji
http://www.mxmindia.com/2015/07/how-social-media-has-impacted-the-world-for-brands-marketers-politicians-and-even-journalists/

Jaideep Mahajan returns to Rediff as NCD
JD will work closely with CCO Rahul Jauhari and will be based out of the agency’s Delhi office
http://www.mxmindia.com/2015/07/jaideep-mahajan-returns-to-rediff-as-ncd/

Amith Prabhu: Public Relations is about the simple touches
Public Relations is about the simple touches that an effort goes into that registers in the mind of people a connection is aimed at, writes Amith Prabhu
http://www.mxmindia.com/2015/07/amith-prabhu-public-relations-is-about-the-simple-touches/

Chuo Senko goes solo in India
Earlier this year, the Chuo Senko Group and the DDB Mudra Group mutually decided to part ways in the joint venture they setup in 2013
http://www.mxmindia.com/2015/07/chuo-senko-goes-solo-in-india/

Fortis rolls out first ever brand campaign
Launched 'Hands of Hope' initiative to provide life-saving medical treatment to the underprivileged children suffering from critical conditions
http://www.mxmindia.com/2015/07/fortis-rolls-out-first-ever-brand-campaign/

Mukesh Sharma appointed the Director General of Films Division, Mumbai
He also directed the film Anokha Aspatal which won a special mention at the National Awards in 1990 from the President of the Republic of India
http://www.mxmindia.com/2015/07/mukesh-sharma-appointed-the-director-general-of-films-division-mumbai/

Policybazaar ropes in Kapil Sharma to promote brand message
To place emphasis on "Ab India Nahi Banega Ullu" in its new marketing campaign

http://www.mxmindia.com/2015/07/policybazaar-ropes-in-kapil-sharma-to-promote-brand-message/

Stories on 17th Jul '15

Smart, not Big Data: Jason Harrison
The WPP firm's global CEO hopes to address marketing and consumer-related problems of clients
http://www.mxmindia.com/2015/07/smart-not-big-data-jason-harrison/

Rediffusion Sunshine unveiled; to focus on social sector communication
Rediffusion Sunshine will be the corporate social responsibility advisory and services division headed by Dhunji S.Wadia
http://www.mxmindia.com/2015/07/rediffusion-sunshine-unveiled-to-focus-on-social-sector-communication/

Shailesh Kapoor: Online Fiction Content: The Promise, The Challenges
We are a big country and niches are available, contrary to what our mass television may sometimes make us believe, writes Shailesh Kapoor
http://www.mxmindia.com/2015/07/shailesh-kapoor-online-fiction-content-the-promise-the-challenges/

Ranjona Banerji: Are edit pages in newspapers an exercise in futility?
It is not just about gravitas and old people. Sometimes, newspapers like to take a stand and the edit page gives them that chance, writes Ranjona Banerji
http://www.mxmindia.com/2015/07/ranjona-banerji-are-edit-pages-in-newspapers-an-exercise-in-futility/

RK Swamy BBDO unveils 'unisex' campaign for Lloyd Washing Machines
The campaign is based on an insight which is quite deep rooted, especially in India: household chores like cleaning and washing primarily fall under women's domain
http://www.mxmindia.com/2015/07/rk-swamy-bbdo-unveils-unisex-campaign-for-lloyd-washing-machines/

Amagi and Zee expand partnership to drive choice and value for advertisers
Amagi and Zee Entertainment Enterprise have announced the addition of Zee Cinema to their bouquet of channels offering geo-targeted advertising
http://www.mxmindia.com/2015/07/amagi-and-zee-expand-partnership-to-drive-choice-and-value-for-advertisers/

MEC India unite Kolte-Patil & Puneri Paltan for Star Pro Kabaddi League
This association will be leveraged on various channels, including the digital platform, via engaging content
http://www.mxmindia.com/2015/07/mec-india-unite-kolte-patil-puneri-paltan-for-star-pro-kabaddi-league/

India.com forms multi-year partnership with Outbrain
The platform will empower India.com to manage their own content recommendations maximizing the monetisation of their audience to other content publishers
http://www.mxmindia.com/2015/07/india-com-forms-multi-year-partnership-with-outbrain/

C&S unveils new TVC to promote 'Combi'
The film dramatizes the insight that consumers feel scared while touching a switch with wet hands
http://www.mxmindia.com/2015/07/cs-unveils-new-tvc-to-promote-combi/

Amitabh Bachchan endorses new campaign for FirstCry.com
Amitabh Bachchan to be seen in an all new avatar in the first ad campaign by the baby and kids space expert FirstCry.com
http://www.mxmindia.com/2015/07/amitabh-bachchan-endorses-new-campaign-for-firstcry-com/

'Arey wah, Activah...' croons HMSI in new TVC for scooter
The new TVC showcases the joy and pride of owning the scooter brand and gain new customers with Activa 3G through its new and fresh design along with technological excellence
http://www.mxmindia.com/2015/07/arey-wah-activah-croons-hmsi-in-new-tvc-for-scooter/

ShopClues launches new TVC to announce its 'Ghar Wapsi' sale
Underlines the exclusive sale on the app for the evening rush hour between 6 and 9pm
http://www.mxmindia.com/2015/07/shopclues-launches-new-tvc-to-announce-its-ghar-wapsi-sale/

Varun Dhawan to endorse Shaving category for Philips India
Varun Dhawan will help drive the transition to the 'new way of shaving'

http://www.mxmindia.com/2015/07/varun-dhawan-to-endorse-shaving-category-for-philips-india/

Stories on 16th Jul '15

Is IPL the right choice for Pepsi?
The cola giant mulls not rebidding for the title sponsorship of the Indian Premier League after its contract ends in 2017
http://www.mxmindia.com/2015/07/is-ipl-the-right-choice-for-pepsi/

BTL Baatein: Gulbahar Taurani, Philips India... Powered by VISCOMM
BTL becomes very important for consumer goods because the actual experience is more important to visualise the use of a product, says Gulbahar Taurani, Director Marketing & Business Head, Domestic Appliances, Philips India
http://www.mxmindia.com/2015/07/btl-baatein-gulbahar-taurani-philips-india-powered-by-viscomm/

IAA to celebrate Silver Jubilee in Kochi with 2-day Summit
Under the overall theme of "What's Coming Next" of IAA Global, this Summit will have a sub theme of '"Crossroads: Where Change is shaping the Future Today"
http://www.mxmindia.com/2015/07/iaa-to-celebrate-silver-jubilee-in-kochi-with-2-day-summit/

Hinduja Ventures set to launch Nxt Digital under its HITS services
The announcement comes a day after the company signed a Grant of Permission Agreement (GOPA) with the Ministry of Information & Broadcasting
http://www.mxmindia.com/2015/07/hinduja-ventures-set-to-launch-nxt-digital-under-its-hits-services/

Salt Brand Solutions bags communications mandate of Sakal Media Group
The Sakal Media Group tops readership charts in Maharashtra and Goa and publishes 5 daily newspapers with 12 editions, 3 weeklies, 3 magazines in Marathi and English
http://www.mxmindia.com/2015/07/salt-brand-solutions-bags-communications-mandate-of-sakal-media-group/

Bloomberg TV India to launch 'Deal Street'
A first-of-its kind show that provides invaluable insights into the biggest deals in private equity and VC space
http://www.mxmindia.com/2015/07/bloomberg-tv-india-to-launch-deal-street/

Siddhartha Mukherjee: Avoid divorcing your PR Agency!
Unless it is dire...instead, strengthen your relationship with it, notes Siddhartha Mukherjee
http://www.mxmindia.com/2015/07/siddhartha-mukherjee-avoid-divorcing-your-pr-agency/

Dear MxM by Jaisurya Das: If I am asked in an interview who is my role model, what should I say? I don't want to say it's Mahatma Gandhi...
Jaisurya Das is back this week responding to questions on careers, life in general, and more!
http://www.mxmindia.com/2015/07/dear-mxm-by-jaisurya-das-if-i-am-asked-in-an-interview-who-is-my-role-model-what-should-i-say-i-dont-want-to-say-its-mahatma-gandhi/

Sam Balsara to moderate panel at Media Review
Post their individual presentations there will be a panel discussion with the four luminaries to be moderated by Madison’s Sam Balsara
http://www.mxmindia.com/2015/07/sam-balsara-to-moderate-panel-at-media-review/

Brand Sanjeev Kapoor appoints Tangerine as the Retail Licensee
This marks the foray of the Brand Sanjeev Kapoor into the lifestyle houseware and kitchenware segment through brand licensing deals
http://www.mxmindia.com/2015/07/brand-sanjeev-kapoor-appoints-tangerine-as-the-retail-licensee/

Registrations for the 10th edition of Kyoorius Designyatra now open
Designyatra will culminate with the 2015 Kyoorius Design Awards night on 12th September

http://www.mxmindia.com/2015/07/registrations-for-the-10th-edition-of-kyoorius-designyatra-now-open/

Stories on 15th Jul '15

Dark Clouds for IPL Sponsors?
All eyes on whether CSK and the Royals have new owners or are out of the tournament
http://www.mxmindia.com/2015/07/dark-clouds-for-ipl-sponsors/

Zee set to acquire Odia channel Sarthak TV
The acquisition shall be from current shareholders of Sarthak Entertainment Private Limited, subject to requisite regulatory approvals, as an all-cash deal at a consideration of maximum of Rs. 115 crore
http://www.mxmindia.com/2015/07/zee-set-to-acquire-odia-channel-sarthak-tv/

Sandipan Bhattacharyya joins Grey as CCO
Grey Group India has announced the appointment of Sandipan Bhattacharyya as its Chief Creative Officer effective August 1, 2015
http://www.mxmindia.com/2015/07/sandipan-bhattacharyya-joins-grey-as-cco/

Quikr unveils new brand identity
New logo reflects evolution of company's business and enhancement of users' experience
http://www.mxmindia.com/2015/07/quikr-unveils-new-brand-identity/

Avian Media rejigs leadership team
Girish Balachandran appointed as Chief Strategy Officer, Neha Mehrotra and Shalmana Tendulkar as Regional Heads for Avian North & West respectively

http://www.mxmindia.com/2015/07/avian-media-rejigs-leadership-team/

Sanjeev Kotnala: Do you have the Yellow Umbrella?

Only a person with much self-belied will carry a yellow umbrella to an interview, said Ashrafbhai in a conversation recalled by Sanjeev Kotnala

http://www.mxmindia.com/2015/07/sanjeev-kotnala-do-you-have-the-yellow-umbrella/

Epic channel introduces Twitter alarm for #Epicat10

The Twitter application was created as part of the EPIC Channel’s ongoing campaign

http://www.mxmindia.com/2015/07/zee-set-to-acquire-odia-channel-sarthak-tv/

Employment in India's App Economy to leap manifold by 2016

The study also uses existing data to estimate the size of India’s app economy at Rs. 1964 crores in 2016

http://www.mxmindia.com/2015/07/employment-in-indias-app-economy-to-leap-manifold-by-2016/

Lowe Lintas Delhi wins creative mandate for flagship brands of Pernod Ricard India

As the creative partner, the agency would be handling the mandate of some of the leading brands marketed by Pernod Ricard India

http://www.mxmindia.com/2015/07/lowe-lintas-delhi-wins-creative-mandate-for-flagship-brands-of-pernod-ricard-india/

Stories on 15th Jul '15

Dark Clouds for IPL Sponsors?
All eyes on whether CSK and the Royals have new owners or are out of the tournament
http://www.mxmindia.com/2015/07/dark-clouds-for-ipl-sponsors/

Zee set to acquire Odia channel Sarthak TV
The acquisition shall be from current shareholders of Sarthak Entertainment Private Limited, subject to requisite regulatory approvals, as an all-cash deal at a consideration of maximum of Rs. 115 crore
http://www.mxmindia.com/2015/07/zee-set-to-acquire-odia-channel-sarthak-tv/

Sandipan Bhattacharyya joins Grey as CCO
Grey Group India has announced the appointment of Sandipan Bhattacharyya as its Chief Creative Officer effective August 1, 2015
http://www.mxmindia.com/2015/07/sandipan-bhattacharyya-joins-grey-as-cco/

Quikr unveils new brand identity
New logo reflects evolution of company's business and enhancement of users' experience
http://www.mxmindia.com/2015/07/quikr-unveils-new-brand-identity/

Avian Media rejigs leadership team
Girish Balachandran appointed as Chief Strategy Officer, Neha Mehrotra and Shalmana Tendulkar as Regional Heads for Avian North & West respectively
http://www.mxmindia.com/2015/07/avian-media-rejigs-leadership-team/

Sanjeev Kotnala: Do you have the Yellow Umbrella?
Only a person with much self-belied will carry a yellow umbrella to an interview, said Ashrafbhai in a conversation recalled by Sanjeev Kotnala
http://www.mxmindia.com/2015/07/sanjeev-kotnala-do-you-have-the-yellow-umbrella/

Epic channel introduces Twitter alarm for #Epicat10
The Twitter application was created as part of the EPIC Channel’s ongoing campaign
http://www.mxmindia.com/2015/07/epic-channel-introduces-twitter-alarm-for-epicat10/

Employment in India's App Economy to leap manifold by 2016
The study also uses existing data to estimate the size of India’s app economy at Rs. 1964 crores in 2016
http://www.mxmindia.com/2015/07/employment-in-indias-app-economy-to-leap-manifold-by-2016/

Lowe Lintas Delhi wins creative mandate for flagship brands of Pernod Ricard India
As the creative partner, the agency would be handling the mandate of some of the leading brands marketed by Pernod Ricard India

http://www.mxmindia.com/2015/07/lowe-lintas-delhi-wins-creative-mandate-for-flagship-brands-of-pernod-ricard-india/

Stories on 13rd Jul '15

Ready to be dissed by all and sundry!
Says writer-journalist Anil Thakraney as his first book, a crime thriller - An Invitation to Death - released on Friday
http://www.mxmindia.com/2015/07/ready-to-be-dissed-by-all-and-sundry/

Viacom18 sets up Viacom18 Digital Ventures with Gaurav Gandhi as COO
The effort of the new venture will be to develop a convergent digital media platform for evolved consumers and marketers
http://www.mxmindia.com/2015/07/viacom18-sets-up-viacom18-digital-ventures-with-gaurav-gandhi-as-coo/

10 takeaways from Henry Jenkins' Masterclass on Culture and Convergence in the Digital Era
The 'Convergence Culture Guru' discussed what participatory culture, media convergence, transmedia storytelling etc mean for us in India
http://www.mxmindia.com/2015/07/10-takeaways-from-henry-jenkins-masterclass-on-culture-and-convergence-in-the-digital-era/

TAMWatch: Aaj Tak, Times Now gain much on Lalit Modi story
Aaj Tak garnered maximum ROI for the Lalit Modi story, followed by India TV within the Hindi news genre (HSM, CS 15+). Times Now secured ROI three times that of genre average (All India 1 Mn+, CS 25+ Males AB), as per analysis conducted by the S Group, the analytical research arm of TAM Media Research
http://www.mxmindia.com/2015/07/tamwatch-aaj-tak-times-now-gain-much-on-lalit-modi-story/

Amitabh Bachchan lends his voice to Kabaddi league
To ensure that the country at large is given a grand invitation for the second season, Star Sports has roped in superstar Amitabh Bachchan
http://www.mxmindia.com/2015/07/amitabh-bachchan-lends-his-voice-to-star-sports-pro-kabaddi/

TAM fortifies its mobile App with Version 2.0
Some of the features this version boasts of are: TV Viewership data in GRPs, TVRs for unique TV programmes and data for new two markets - Assam & Orissa
http://www.mxmindia.com/2015/07/tam-fortifies-its-mobile-app-with-version-2-0/

MSM distribution co is a 'great places to work'
MSM Media Distribution Pvt. Ltd, the wholly owned subsidiary of Multi Screen Media, has been ranked 31st amongst Top 50 India’s best companies to work for in 2015 by the Great Place to Work Institute India
http://www.mxmindia.com/2015/07/msm-media-distribution-features-in-great-places-to-work-survey/

Amith Prabhu: New age brands that have built themselves using smart Public Relations
When you think of Public Relations and are seeking ideas, think of what these twelve brands have done uniquely to stay in the news or make news, notes Amith Prabhu

http://www.mxmindia.com/2015/07/amith-prabhu-new-age-brands-that-have-built-themselves-using-smart-public-relations/

Stories on 14th Jul '15

Ready to be dissed by all and sundry!
Says writer-journalist Anil Thakraney as his first book, a crime thriller - An Invitation to Death - released on Friday
http://www.mxmindia.com/2015/07/ready-to-be-dissed-by-all-and-sundry/

Viacom18 sets up Viacom18 Digital Ventures with Gaurav Gandhi as COO
The effort of the new venture will be to develop a convergent digital media platform for evolved consumers and marketers
http://www.mxmindia.com/2015/07/viacom18-sets-up-viacom18-digital-ventures-with-gaurav-gandhi-as-coo/

10 takeaways from Henry Jenkins' Masterclass on Culture and Convergence in the Digital Era
The 'Convergence Culture Guru' discussed what participatory culture, media convergence, transmedia storytelling etc mean for us in India
http://www.mxmindia.com/2015/07/10-takeaways-from-henry-jenkins-masterclass-on-culture-and-convergence-in-the-digital-era/

TAMWatch: Aaj Tak, Times Now gain much on Lalit Modi story
Aaj Tak garnered maximum ROI for the Lalit Modi story, followed by India TV within the Hindi news genre (HSM, CS 15+). Times Now secured ROI three times that of genre average (All India 1 Mn+, CS 25+ Males AB), as per analysis conducted by the S Group, the analytical research arm of TAM Media Research
http://www.mxmindia.com/2015/07/tamwatch-aaj-tak-times-now-gain-much-on-lalit-modi-story/

Amitabh Bachchan lends his voice to Kabaddi league
To ensure that the country at large is given a grand invitation for the second season, Star Sports has roped in superstar Amitabh Bachchan
http://www.mxmindia.com/2015/07/amitabh-bachchan-lends-his-voice-to-star-sports-pro-kabaddi/

TAM fortifies its mobile App with Version 2.0
Some of the features this version boasts of are: TV Viewership data in GRPs, TVRs for unique TV programmes and data for new two markets - Assam & Orissa
http://www.mxmindia.com/2015/07/tam-fortifies-its-mobile-app-with-version-2-0/

MSM distribution co is a 'great places to work'
MSM Media Distribution Pvt. Ltd, the wholly owned subsidiary of Multi Screen Media, has been ranked 31st amongst Top 50 India’s best companies to work for in 2015 by the Great Place to Work Institute India
http://www.mxmindia.com/2015/07/msm-media-distribution-features-in-great-places-to-work-survey/

Amith Prabhu: New age brands that have built themselves using smart Public Relations
When you think of Public Relations and are seeking ideas, think of what these twelve brands have done uniquely to stay in the news or make news, notes Amith Prabhu

http://www.mxmindia.com/2015/07/amith-prabhu-new-age-brands-that-have-built-themselves-using-smart-public-relations/

Stories on 10th Jul '15

'Coz Kiranas Can...
Local Baniya or Kirana stores are stepping up faster home deliveries, customer engagement & retail technology where they can afford it
http://www.mxmindia.com/2015/07/coz-kiranas-can/

Ranjona Banerji: Imagine if the media had ignored the Vyapam scam in Madhya Pradesh completely?
This is a sad reality of life if you live it by the media. It can turn on you for not fulfilling you promises or potential as it did with the India Against Corruption and its metamorphosis into the Aam Aadmi Party. Or it can wait for you to trip up as it has done with the BJP, writes Ranjona Banerji
http://www.mxmindia.com/2015/07/ranjona-banerji-imagine-if-the-media-had-ignored-the-vyapam-scam-in-madhya-pradesh-completely/

Shailesh Kapoor: FTII Row: The Chauhan School of Delusions
In the merit list of probable FTII chairpersons, Gajendra Chauhan would struggle to make it to the first million, writes Shailesh Kapoor
http://www.mxmindia.com/2015/07/shailesh-kapoor-ftii-row-the-chauhan-school-of-delusions/

Rajesh Gola joins DDB Mudra Group as Senior Creative Director
Rajesh would be reporting to SambitMohanty, Creative Head, DDB Mudra North
http://www.mxmindia.com/2015/07/rajesh-gola-joins-ddb-mudra-group-as-senior-creative-director/

Razorfish India appointed online partners for Bengal Warriors
Kabaddi became the second most viewed tournament in the country (453 million) when it was launched last year
http://www.mxmindia.com/2015/07/razorfish-india-appointed-online-partners-for-bengal-warriors/

Discovery appoints Arthur Bastings as President & MD of APAC
Discovery Veteran Previously Led European Business and Has Extensive Experience in Asia
http://www.mxmindia.com/2015/07/discovery-appoints-arthur-bastings-as-president-md-of-apac/

JET, Etihad appoint Starcom as global media agency
Starcom was selected by EAP to deliver scaled benefits by aligning media spending power across key markets

http://www.mxmindia.com/2015/07/jet-etihad-appoint-starcom-as-global-media-agency/

Stories on 9th Jul '15

Exit: S Yesudas, Enter: Shripad Kulkarni
As Dentsu Aegis brings in the former Allied Media boss to head Vizeum, S Yesudas to focus on content and analytics, but could well exit group
http://www.mxmindia.com/2015/07/exit-s-yesudas-enter-shripad-kulkarni/

BTL Baatein: Deepali Naair, Mahindra Holidays... Powered by VISCOMM
A successful campaign is not necessarily one which is present across all platforms and vehicles and is seen everywhere, Deepali Naair, Chief Marketing Officer, Mahindra Holidays
http://www.mxmindia.com/2015/07/btl-baatein-deepali-naair-mahindra-holidays-powered-by-viscomm/

Contract bags Kelvinator account
The task for Contract will be to rejuvenate the brand in today's highly competitive context
http://www.mxmindia.com/2015/07/contract-bags-kelvinator-account/

English movies genre hots up with Star Movies Select HD
The channel will showcase movies never released in the country
http://www.mxmindia.com/2015/07/english-movies-genre-hots-up-with-star-movies-select-hd/

Lowe Lintas Delhi unveils an emotional tale for Havells Wires
The brand has leaned on an emotional tale to lend across its message to the general populace
http://www.mxmindia.com/2015/07/lowe-lintas-delhi-unveils-an-emotional-tale-for-havells-wires/

DGM India unveils new brand identity
DGM India is part of SVG Media, the largest Indian digital media network
http://www.mxmindia.com/2015/07/dgm-india-unveils-new-brand-identity/

Indigo Consulting appoints Navin Kansal as NCD
The move marks an important phase in the digital agency's journey of growth where the endevour is to ensure seamless integration of creativity and technology
http://www.mxmindia.com/2015/07/indigo-consulting-appoints-navin-kansal-as-ncd/

Hungama Digital elevates Kamal Amesur and Manesh Swamy
Manesh Swamy is a digital native who has over 15 years of experience in the digital space

http://www.mxmindia.com/2015/07/hungama-digital-elevates-kamal-amesur-and-manesh-swamy/

Stories on 8th Jul '15

Vi-John lathers up on shaving shares
The  little-known desi brand emerges as a leader in the world of shaving creams in India
http://www.mxmindia.com/2015/07/vi-john-lathers-up-on-shaving-shares/

Lodestar UM wins Media AoR of Century Ply
The account moves out from Mindshare who have been handling it for more than a decade
http://www.mxmindia.com/2015/07/lodestar-um-wins-media-aor-of-century-ply/

It's back to back to back primetime for Colors Infinity
This means three continuous episodes shown one after the other after the other every day of the week
http://www.mxmindia.com/2015/07/its-back-to-back-to-back-primetime-for-colors-infinity/

Jaldi 5 with Shripad Kulkarni: Entrepeneurial spirit of Percept promoters gives a different kind of high
A quick chat with the veteran media agency professional who quit Percept Media after a 12 years of association with the promoters
http://www.mxmindia.com/2015/07/jaldi-5-with-shripad-kulkarni-entrepeneurial-spirit-of-percept-promoters-gives-a-different-kind-of-high/

Arré wah! Ronnie Screwvala, B Saikumar & Ajay Chacko enterprise gears up for launch
The venture plans to go live with Arré later this calendar year
http://www.mxmindia.com/2015/07/arre-wah-ronnie-screwvala-b-saikumar-ajay-chacko-enterprise-gears-up-for-launch/

Sanjeev Kotnala: Media needs a makeover in the visual digial world
Maybe it is time that we do an 'egosurf' for the category, brand and associated consumers imagery and take some steps to correct as much as possible, writesSanjeev Kotnala
http://www.mxmindia.com/2015/07/sanjeev-kotnala-media-needs-a-makeover-in-the-visual-digial-world/

Research firm Rentrak ties up with WPP’s Interactive Television to collect box-office data
Rentrak hopes its association with ITV, which buys space for ads in theatre screens on behalf of companies, will help it overcome the hurdle of PVR and Inox not sharing data
http://www.mxmindia.com/2015/07/research-firm-rentrak-ties-up-with-wpp%e2%80%99s-interactive-television-to-collect-box-office-data/

Sony Six bags broadcast rights to India-SL Test tour
The 20 day tour includes three test matches to be held in the cities of Galle, Colombo and Kandy
http://www.mxmindia.com/2015/07/sony-six-bags-broadcast-rights-to-india-sl-test-tour/

RK Swamy unveils new campaign for Camlin
The new TVC  has been developed to communicate the product concept of Camel Oil Pastel

http://www.mxmindia.com/2015/07/rk-swamy-unveils-new-campaign-for-camlin/

Stories on 7th Jul '15

Clients want media at the front-end...
... and do more than just buying and selling, says Pele Cortizo-Burgess, Global Director, Integrated Planning at MEC
http://www.mxmindia.com/2015/07/clients-want-media-at-the-front-end/

Percept integrates media companies to form Percept Media as Shripad Kulkarni quits after 9 years
The restructuring in the Media business is in keeping with the evolving and dynamic changes in the M&E Industry
http://www.mxmindia.com/2015/07/percept-integrates-media-companies-to-form-percept-media/

The Indian Express launches edition in Jaipur
The launch will be supported with an extensive marketing campaign, both ATL and BTL programmes
http://www.mxmindia.com/2015/07/the-indian-express-launches-edition-in-jaipur/

Ranjona Banerji: Media finally wakes up to 'Vyapam' scam
My very sad moral of the story to all my fellow journalists who are in love with Narendra Modi is this: it's only going to get worse, writes Ranjona Banerji
http://www.mxmindia.com/2015/07/ranjona-banerji-media-finally-wakes-up-to-vyapam-scam/

MMA strengthens India presence, Preeti Desai is Country Manager
Mobile Marketing Association has strengthened its India presence with the former IAMAI President as incharge
http://www.mxmindia.com/2015/07/mma-strengthens-india-presence-preeti-desai-is-country-manager/

The Advertising Club to host Media Review 2015 in Mumbai
The evening will also witness a presentation on AdAsia 2015, Taipei to be held from Sunday, 22nd November, 2015 to Wednesday, 25th November, 2015

http://www.mxmindia.com/2015/07/the-advertising-club-to-host-media-review-2015-in-mumbai/

Stories on 6th Jul '15

Are we making too much of our dismal showing at Cannes?
As we revive our MxM Mondays feature, we have views from creative captains Prathap Suthan, Bobby Pawar and Abhijit Avasthi
http://www.mxmindia.com/2015/07/are-we-making-too-much-of-our-dismal-showing-at-cannes/

Tata Trust & Google team up to launch 'Internet Saathi'
The mobile venture aims to teach rural women how to use the internet to best advantage. It's also way to empower them by connecting them to the rest of the globe
http://www.mxmindia.com/2015/07/tata-trust-google-team-up-to-launch-internet-saathi/

Yoga Day earns big dividends on news channels: TAM data
Both Hindi and English news channels covered Yoga Day on June 21 extensively, as per S Group, the analytical arm of TAM Media Research
http://www.mxmindia.com/2015/07/yoga-day-earns-big-dividends-on-news-channels-tam-data/

Lenovo redefines 'cool quotient' for the youth with Yoga laptops
With prices starting as low as Rs. 30,490/-, Lenovo Yoga is an ideal choice for the youth of today
http://www.mxmindia.com/2015/07/lenovo-redefines-cool-quotient-for-the-youth-with-yoga-laptops/

Amith Prabhu: Pot Pourri from the world of Public Relations
Holding group by a PR professional, cancelled media conferences, a client's blog welcoming a new PR firm... Amith Prabhu puts together six observations from the first six months of 2015

http://www.mxmindia.com/2015/07/amith-prabhu-pot-pourri-from-the-world-of-public-relations/

Stories on 3rd Jul '15

Are Reality Show Judges too Eager to Please?
It's become an industry in itself with the emphasis to perform (and hug!), writes Shailesh Kapoor
http://www.mxmindia.com/2015/07/are-reality-show-judges-too-eager-to-please/

Maxus strengthens ?top deck with elevations
Maxus has elevated some of its key people strengthened the top management team
http://www.mxmindia.com/2015/07/maxus-strengthens-%e2%80%8btop-deck-with-elevations/

Madison Media wins Media AOR of Shaadi.com
Earlier, the media buying duties for the brand were with Havas Media
http://www.mxmindia.com/2015/07/madison-media-wins-media-aor-of-shaadi-com/

Ranjona Banerji: Does anyone remember what the Lalit Modi escapades are about any more?
The facts of Lalit Modi case - whatever they were - have long been lost. We jump from new allegation, revelation and expose night after night and have possibly gone so far from where we started that there seems to be no way back writes Ranjona Banerji
http://www.mxmindia.com/2015/07/ranjona-banerji-does-anyone-remember-what-the-lalit-modi-escapades-are-about-any-more/

Leo Burnett leans on 'Bhaag Bittoo Bhaag' for Limca
New campaign is aimed at increasing market share by positioning Limca as the ultimate thirst quencher
http://www.mxmindia.com/2015/07/leo-burnett-leans-on-bhaag-bittoo-bhaag-narrative-for-limca/

Planet Fashion unveils its new brand identity
Plans to launch 300 new stores over next 3 years
http://www.mxmindia.com/2015/07/planet-fashion-unveils-its-new-brand-identity/

Northpoint & Dentsu launch 6-month PG in OOH
Successful graduates of this program will be employed by Dentsu Aegis Network in India in Milestone Brandcom and Posterscope
http://www.mxmindia.com/2015/07/northpoint-and-dentsu-launch-6-month-pg-career-program-in-ooh/

20:20 MSL wins multiple clients in H1 2015
The wins include handling brands of Marico, Dimension Data, Swift Key, Saavn LLC etc
http://www.mxmindia.com/2015/07/2020-msl-wins-multiple-clients-in-h1-2015/

Indiamart strengthens leadership team
To act as catalyst for catering to the needs of big companies
http://www.mxmindia.com/2015/07/indiamart-strengthens-leadership-team-with-new-appointments/

Dear MxM by Jaisurya Das: My company has hired a new CEO who hasn't performed... and the owner doesn't listen
Stress is a lethal Trojan, writes Jaisurya Das as he responds to questions from our readers
http://www.mxmindia.com/2015/07/dear-mxm-by-jaisurya-das-my-company-has-hired-a-new-ceo-who-hasnt-performed-and-the-owner-doesnt-listen/

Weekend Extra!: From full-time Journalist to full-time Yoga/Fatema Rajkotwala
From discovering Yoga through Shavasana as Yoga Nidra as an iPad podcast to training to be a Yoga teacher, I've only learnt to respect this ancient wisdom more and more by the day, writes Fatema Rajkotwala

http://www.mxmindia.com/2015/07/weekend-extra-from-full-time-journalist-to-full-time-yogafatema-rajkotwala/

Stories on 2nd Jul '15

Disruption raise to Infinity
Ferzad Palia, EVP & Head, English Entertainment at Viacom18, on why the new Viacom18 English GEC will be a gamechanger
http://www.mxmindia.com/2015/07/disruption-raise-to-infinity/

Havas India announces senior level promotions
The team has also been further strengthened with the joining of Tarranum Alam as Executive VP Investments and Chandana Chakravartti VP at the Delhi office
http://www.mxmindia.com/2015/07/havas-india-announces-senior-level-promotions/

AAAI to confer Lifetime Achievement Award to Bobby Sista
Always committed to the growth of the Advertising profession and its image, Bobby Sista has held important offices in many industry bodies
http://www.mxmindia.com/2015/07/aaai-to-confer-lifetime-achievement-award-to-bobby-sista/

Joy opts for Happy
The annual marketing spend on the portfolio is estimated to be around Rs 50 crore
http://www.mxmindia.com/2015/07/joy-opts-for-happy/

Motivator appoints Vijayant Dhaka
Over 1000+ curated activity-based travel packages listed, across all regions of India
http://www.mxmindia.com/2015/07/motivator-appoints-vijayant-dhaka/

Siddhartha Mukherjee: Get PR scientifically measured... Show our customers PR works!
CXOs are now getting this tool under their respective scanners of ‘ROI and Accountability’, writes Siddhartha Mukherjee
http://www.mxmindia.com/2015/07/siddhartha-mukherjee-get-pr-scientifically-measured-show-our-customers-pr-works/

Zarif Tapia appointed as Head of Cream Events at Edelman
Tapia will lead Edelman India's events business and will report to Rakesh Thukral, managing director of Edelman India
http://www.mxmindia.com/2015/07/zarif-tapia-appointed-as-head-of-cream-events-at-edelman/

Stories on 1st Jul '15

Who's Afraid of ASCI?
Not brand managers, writes Sanjeev Kotnala, as the maximum penalty for a misleading ad is just withdrawl
http://www.mxmindia.com/2015/07/whos-afraid-of-asci/

Times Network launches MN+, an HD-only English movie channel
The channel is a complete rebranding of Movies Now Plus, which will cease to exist post this launch
http://www.mxmindia.com/2015/07/times-network-launches-mn-an-hd-only-english-movie-channel/

Discussion on emergence of Twitter in storytelling
Held in Mumbai on Tuesday (June 30), the event saw a cross-section of mediapersons and well-known personalities talking on the rise of the platform
http://www.mxmindia.com/2015/07/discussion-on-emergence-of-twitter-in-storytelling/

MTV's Splitsvilla will uncover what women want
Season 8 of the reality show will be back with hosts Sunny Leone and Rannvijay
http://www.mxmindia.com/2015/07/mtvs-splitsvilla-will-uncover-what-women-want/

HolidayIQ.com launches mobile-only holidays marketplace
Over 1000+ curated activity-based travel packages listed, across all regions of India

http://www.mxmindia.com/2015/07/holidayiq-com-launches-mobile-only-holidays-marketplace/