Wednesday 29 July 2015

Stories on 29th Jul '15

'Social media is the right partner for OOH'
Mauricio Sabogal, Global CEO, Kinetic Worldwide on how Out-of-Home advertising is becoming the centre of media planning
http://www.mxmindia.com/2015/07/social-media-is-the-right-partner-for-ooh/

Mullen Lintas announces top deck, Virat Tandon is CEO, Shriram Iyer is NCD
Virat Tandon named CEO. Shriram Iyer to be National Creative Director
http://www.mxmindia.com/2015/07/mullen-lintas-announces-top-deck-virat-tandon-is-ceo-shriram-iyer-is-ncd/

Rediffusion Y&R appoints Navonil Chatterjee as Chief Strategy Officer
Navonil joins the group from JWT where he worked for 15 years
http://www.mxmindia.com/2015/07/rediffusion-yr-appoints-navonil-chatterjee-as-chief-strategy-officer/

O&M Bengaluru unveils new ad campaign for MTR Foods
The campaign, which went live across broadcast and digital media emphasizes how MTR is an indispensible companion for the homemaker in the kitchen
http://www.mxmindia.com/2015/07/om-bengaluru-unveils-new-ad-campaign-for-mtr-foods/

Sanjeev Kotnala: So where did Salman Bhai go wrong?
I am sure that in spite of repeated lessons and tutorials from his father, this is not the last controversial or  'I am sorry for it’ tweet from the actor's side, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/07/sanjeev-kotnala-so-where-did-salman-bhai-go-wrong/

Olx kicks off Phase 2 of 'Keemat Bhi, Kuch Keemti Bhi' campaign
Two new TVCs reiterate that there is something valuable in every OLX transaction
http://www.mxmindia.com/2015/07/olx-kicks-off-phase-2-of-keemat-bhi-kuch-keemti-bhi-campaign/

McNROE appoints 22feet Tribal Worldwide as its digital agency
To focus on online outreach for its brands - Wild Stone & Secret Temptation with a special emphasis on consumer engagement
http://www.mxmindia.com/2015/07/mcnroe-appoints-22feet-tribal-worldwide-as-its-digital-agency/

Big FM salutes efforts of Kargil war heroes
RJs from 92.7 BIG FM were stationed at the Kargil base camp from July 24th - 26th