Thursday 16 July 2015

Stories on 16th Jul '15

Is IPL the right choice for Pepsi?
The cola giant mulls not rebidding for the title sponsorship of the Indian Premier League after its contract ends in 2017
http://www.mxmindia.com/2015/07/is-ipl-the-right-choice-for-pepsi/

BTL Baatein: Gulbahar Taurani, Philips India... Powered by VISCOMM
BTL becomes very important for consumer goods because the actual experience is more important to visualise the use of a product, says Gulbahar Taurani, Director Marketing & Business Head, Domestic Appliances, Philips India
http://www.mxmindia.com/2015/07/btl-baatein-gulbahar-taurani-philips-india-powered-by-viscomm/

IAA to celebrate Silver Jubilee in Kochi with 2-day Summit
Under the overall theme of "What's Coming Next" of IAA Global, this Summit will have a sub theme of '"Crossroads: Where Change is shaping the Future Today"
http://www.mxmindia.com/2015/07/iaa-to-celebrate-silver-jubilee-in-kochi-with-2-day-summit/

Hinduja Ventures set to launch Nxt Digital under its HITS services
The announcement comes a day after the company signed a Grant of Permission Agreement (GOPA) with the Ministry of Information & Broadcasting
http://www.mxmindia.com/2015/07/hinduja-ventures-set-to-launch-nxt-digital-under-its-hits-services/

Salt Brand Solutions bags communications mandate of Sakal Media Group
The Sakal Media Group tops readership charts in Maharashtra and Goa and publishes 5 daily newspapers with 12 editions, 3 weeklies, 3 magazines in Marathi and English
http://www.mxmindia.com/2015/07/salt-brand-solutions-bags-communications-mandate-of-sakal-media-group/

Bloomberg TV India to launch 'Deal Street'
A first-of-its kind show that provides invaluable insights into the biggest deals in private equity and VC space
http://www.mxmindia.com/2015/07/bloomberg-tv-india-to-launch-deal-street/

Siddhartha Mukherjee: Avoid divorcing your PR Agency!
Unless it is dire...instead, strengthen your relationship with it, notes Siddhartha Mukherjee
http://www.mxmindia.com/2015/07/siddhartha-mukherjee-avoid-divorcing-your-pr-agency/

Dear MxM by Jaisurya Das: If I am asked in an interview who is my role model, what should I say? I don't want to say it's Mahatma Gandhi...
Jaisurya Das is back this week responding to questions on careers, life in general, and more!
http://www.mxmindia.com/2015/07/dear-mxm-by-jaisurya-das-if-i-am-asked-in-an-interview-who-is-my-role-model-what-should-i-say-i-dont-want-to-say-its-mahatma-gandhi/

Sam Balsara to moderate panel at Media Review
Post their individual presentations there will be a panel discussion with the four luminaries to be moderated by Madison’s Sam Balsara
http://www.mxmindia.com/2015/07/sam-balsara-to-moderate-panel-at-media-review/

Brand Sanjeev Kapoor appoints Tangerine as the Retail Licensee
This marks the foray of the Brand Sanjeev Kapoor into the lifestyle houseware and kitchenware segment through brand licensing deals
http://www.mxmindia.com/2015/07/brand-sanjeev-kapoor-appoints-tangerine-as-the-retail-licensee/

Registrations for the 10th edition of Kyoorius Designyatra now open
Designyatra will culminate with the 2015 Kyoorius Design Awards night on 12th September