Monday 27 July 2015

Stories on 27th Jul '15

It's Auctions time!
Decks cleared for Phase 3 of FM radio auctions even as bidders are worried by the popularity of digital streaming services like Pandora, Spotify, Gaana, and now Apple music
http://www.mxmindia.com/2015/07/its-auctions-time/

Creativeland Asia shifts gears. Version 2.0, a cool office & some big wins
With Domino's Pizza, Godrej No 1 soaps and Indian Express are among the six business the leading independent won in the first two quarters of 2015
http://www.mxmindia.com/2015/07/creativeland-asia-shifts-gears-version-2-0-a-cool-office-some-big-wins/

Red FM welcomes Delhi HC decision
Red FM welcomed the outcome of the court case on permission to participate in the auction of First Batch of Private FM Radio Phase 3 channels starting today (July 27)
http://www.mxmindia.com/2015/07/red-fm-welcomes-delhi-hc-decision/

CenturyPly unveils brand campaign for Sainik Plywood
With an effort to trigger a larger brand appeal, the agency positioned Sainik as 'Hamesha Taiyyar'
http://www.mxmindia.com/2015/07/centuryply-unveils-brand-campaign-for-sainik-plywood/

psLIVE conceptualises on-ground activation for Giovani
Giovani chose the Fall Winter collection launch event as the key platform to announce Fawad Khan as its brand ambassador
http://www.mxmindia.com/?p=79050

Amith Prabhu: 10 steps to being better PR professionals
A few pointers that can help the good to become better in the professional environment, from Amith Prabhu
http://www.mxmindia.com/2015/07/amith-prabhu-10-steps-to-being-better-pr-professionals/