Stories on 31st Aug '15

Thomas Pulliyel, Mr IMRB
As the IMRB International President retires today, industry majors on how the values of IMRB are the values of Thomas
http://www.mxmindia.com/2015/08/thomas-pulliyel-mr-imrb/

RAM ratings for Week 33 (August 9-15, 2015)
Presenting officially sourced RAM numbers for Week #33 - that's August 9-15, 2015

http://www.mxmindia.com/2015/08/ram-ratings-for-week-33-august-9-15-2015/

AAAI, IOAA sign agreement for better OOH business
A special feature of this agreement is that the advertiser will not be allowed to shift their business to another agency until dues of the earlier agency are cleared.
http://www.mxmindia.com/2015/08/aaai-ioaa-sign-agreement-for-better-ooh-business/

Online grocery store Big Basket ropes in Shah Rukh Khan as brand ambassador
SRK is also the face of online fashion etailer Yepme.com, which is currently running a contest to promote his upcoming film 'Fan'
http://www.mxmindia.com/2015/08/online-grocery-store-big-basket-ropes-in-shah-rukh-khan-as-brand-ambassador/

Apollo Tyres extends association with MUFC to other countries
Expands association to the whole of Africa, Malaysia, Vietnam, Philippines, Singapore, Cambodia, Laos, Myanmar and Brunei
http://www.mxmindia.com/2015/08/apollo-tyres-extends-association-with-mufc-to-other-countries/

Hike unveils biggest ever brand campaign
Asks consumers to create their own gang on hike with the tagline 'Got a Gang? Get on Hike'
http://www.mxmindia.com/2015/08/hike-unveils-biggest-ever-brand-campaign/

DishTV announces tie-up with Hungama
The active service will enhance DishTV’s portfolio in the field of VAS and music
http://www.mxmindia.com/2015/08/dishtv-announces-tie-up-with-hungama/

Amith Prabhu: Where is our talent coming from?
The client base is increasing, newer PR firms are mushrooming but retainers are not changing and quality of talent is not improving, writes Amith Prabhu

http://www.mxmindia.com/2015/08/amith-prabhu-where-is-our-talent-coming-from/

Stories on 28th Aug '15

Tech is fine, but relationships will always be there: Jasmin Sohrabji
Upclose with the Omnicom Media Group CEO India & SE Asia on how her agencies are doing, the business & role of technology in media
http://www.mxmindia.com/2015/08/tech-is-fine-but-relationships-will-always-be-there-jasmin-sohrabji/

By Invitation/Spoof: Vivek Kaul: Tracking the Sensex Crash in a Biz Channel
Vivek Kaul, a senior journalist and author of the Easy Money trilogy, peeps into the goings-on in the newsroom of a business channel on the day the Sensex crashe
http://www.mxmindia.com/2015/08/by-invitationspoof-vivek-kaul-tracking-the-sensex-crash-in-a-biz-channel/

Shailesh Kapoor: Prime Time News or Murder Investigations?
It's understandable that a high profile murder case would generate audience interest, but is debating a whodunit with half-a-dozen talking heads the best way of reporting a murder case, asks Shailesh Kapoor
http://www.mxmindia.com/2015/08/shailesh-kapoor-prime-time-news-or-murder-investigations/

Ranjona Banerji: The facts of the Sheena Bora case are incredible enough to justify focused media coverage
Let us also not forget that Peter Mukerjea, the current husband of the murder accused Indrani Mukerjea, was once the head of Star India. When they started 9X together, it was a massive media event. The subsequent collapse of 9X was equally controversial and caused tremors through the media. All the more reason for the media to focus on the case
http://www.mxmindia.com/2015/08/ranjona-banerji-the-facts-of-the-sheena-bora-case-are-incredible-enough-to-justify-focused-media-coverage/

BARC Week 33 Data: August 15 to 21, 2015
Presenting BARC data for Week 33 - that's August 15 to 21, 2015 of various domains from Hindi to Kannada to Bhojpuri, and of course English
http://www.mxmindia.com/2015/08/barc-week-33-data-august-15-to-21-2015/

Rediff bags creative duties of  Hamdard
The account was won by Rediffusion Y&R following a multi agency pitch
http://www.mxmindia.com/2015/08/rediff-bags-creative-duties-of-hamdard/

Former Dentsu India chief Sandeep Goyal to launch equal JV with Zeotap
Goyal is currently scouting for a name and a head for the new company that will focus on programmatic advertising, or automated media management
http://www.mxmindia.com/2015/08/former-dentsu-india-chief-sandeep-goyal-to-launch-equal-jv-with-zeotap/

Publicis imparts education on Mutual Funds for HDFC
Publicis' latest campaign for HDFC Mutual Funds highlights the how and why of investing
http://www.mxmindia.com/2015/08/publicis-imparts-education-on-mutual-funds-for-hdfc/

Hansa Cequity's omni-channel shopper study throws up interesting findings
The survey received 1,368 responses from 86 Indian cities and towns
http://www.mxmindia.com/2015/08/hansa-cequitys-omni-channel-shopper-study-throws-up-interesting-findings/

Zippo out to find the "The Real Man" via new campaign
Spanning across three phases, the campaign aims to establish Zippo's characteristics as moving beyond iconic lighters
http://www.mxmindia.com/2015/08/zippo-out-to-find-the-the-real-man-via-new-campaign/

Rajnigandha Silver Pearls unveils new TVC with ambassador Priyanka Chopra
Brand ambassador & Bollywood superstar Priyanka Chopra reinforces the tagline 'Achchai ki ek alag chamak hoti hai'

http://www.mxmindia.com/2015/08/rajnigandha-silver-pearls-unveils-new-tvc-with-ambassador-priyanka-chopra/

Stories on 27th Aug '15

BARC-TAM deal: Win-win for all
The deal between the two television audience measurement firms is a gamechanging one - for the industry and for themselves
http://www.mxmindia.com/2015/08/barc-tam-deal-win-win-for-all/

BARC-TAM: Did the industry kill TAM?
Questions, questions: So TAM was made to exit, be it the politics of the industry or simply apathy? While it was set up by a joint industry body, how much did they monitor and guide TAM? Was there enough clarity, the way it is today? Did the politics between the stakeholders see TAM in?
http://www.mxmindia.com/2015/08/barc-tam-did-the-industry-kill-tam/

BARC-TAM: We told you so! MxM broke the story...
The links to the two stories published by MxMIndia
http://www.mxmindia.com/2015/08/barc-tam-we-told-you-so-mxm-broke-the-story/

Flashed yesterday: BARC to turn sole TV aud measurement co with TAM meters in tow
BARC India and TAM India will form a meter management company to supply raw data to BARC India
http://www.mxmindia.com/2015/08/barc-gobbles-up-tam-audience-measurement-boxes-to-grow-to-34k/

Komli Media sells India business to Gurgaon-based SVG Media
Under the terms of the deal, Komli India will function independently alongside the existing businesses of SVG Media - Tyroo Technologies, DGM and SeventyNine
http://www.mxmindia.com/2015/08/komli-media-sells-india-business-to-gurgaon-based-svg-media/

Siddhartha Mukherjee: What Biking taught me about Brand Communication Management
And how he tried to explore the learnings from biking and use them for Brand Communication Management
http://www.mxmindia.com/2015/08/siddhartha-mukherjee-what-biking-taught-me-about-brand-communication-management/

Dear MxM by Jaisurya Das: My friends are dissuading me but is it okay to tie a Rakhi to my boss?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds ot reader queries on career and personal issues

http://www.mxmindia.com/2015/08/dear-mxm-by-jaisurya-das-my-friends-are-dissuading-me-but-is-it-okay-to-tie-a-rakhi-to-my-boss/

Stories on 26th Aug '15

Acche Din as ecom players expect $4bn sales this Puja/Dassera-Diwali-Xmas
The e-commerce firms could generate for 40% of their annual sales this festive season
http://www.mxmindia.com/2015/08/acche-din-as-ecom-players-expect-4bn-sales-this-pujadassera-diwali-xmas/

Arre wah! Indian Express inks deal with Screwvala/Saikumar to produce docus
The Indian Express and Arré,the digital media property being set up by UDigital, the company set up Ronnie Screwvala, B Saikumar and Ajay Chacko, have entered into a strategic partnership in creating video documentaries to be distributed across digital and linear platforms globally
http://www.mxmindia.com/2015/08/arre-wah-indian-express-inks-deal-with-screwvalasaikumar-to-produce-docus/

Sanjeev Kotnala: Talent drought, biggest nemesis of digital and e-commerce
Both client and agencies believes there exists a PC Sarkar-type magic talent tumbler out there
http://www.mxmindia.com/2015/08/sanjeev-kotnala-talent-drought-biggest-nemesis-of-digital-and-e-commerce/

ZenithOptimedia wins media mandate of Truecaller
Truecaller is transforming the phonebook to make it more intelligent and useful
http://www.mxmindia.com/2015/08/zenithoptimedia-wins-media-mandate-of-truecaller/

92.7 Big FM rolls out 'Keemti Stories' in partnership with OLX
The one hour segment goes on-air across six cities that include Delhi, Mumbai, Chandigarh, Kanpur, Bhopal and Allahabad
http://www.mxmindia.com/2015/08/92-7-big-fm-rolls-out-keemti-stories-in-partnership-with-olx/

Amrik, the fat-rich milk variety from Dinshaws launched
Amrik has 50 per cent more fat compared to other normal toned milk
http://www.mxmindia.com/2015/08/amrik-the-fat-rich-milk-variety-from-dinshaws-launched/

TrulyMadly advocates #BoyBrowsing in new campaign
Dating app launches an ad film for the women, by the women
http://www.mxmindia.com/2015/08/trulymadly-advocates-boybrowsing-in-new-campaign/

Kohler pushes focus on Veil via new campaign
The new Kohler campaign comprises an integrated outreach and engagement plan

http://www.mxmindia.com/2015/08/kohler-pushes-focus-on-veil-via-new-campaign/

Stories on 25th Aug '15

4 ways to turn great strategy into effective execution
Anita Kotwani on how the book 'Four Disciplines of Execution' inspired Mindshare West to success
http://www.mxmindia.com/2015/08/4-ways-to-turn-great-strategy-into-effective-execution/

MEC wins media mandate for ParentCircle
The account will be led from MEC's Chennai branch
http://www.mxmindia.com/2015/08/mec-wins-media-mandate-for-parentcircle/

DDB MudraMax makes three senior appointments
The move will strengthen the Activation, OOH & Media team at the Gurgaon office of DDB MudraMax
http://www.mxmindia.com/2015/08/ddb-mudramax-makes-three-senior-appointments/

Ranjona Banerji: Gobbledygook on our business news channels
There could be six running scrolls, five pop-ups, white and light blue colour schemes with several talking heads and info moving vertically and horizontally on our business channels, writes Ranjona Banerji
http://www.mxmindia.com/2015/08/ranjona-banerji-gobbledygook-on-our-business-news-channels/

Grey wins creative duties of Parakh Agro
The company is famous for being the creators of India's highest selling edible oil, Gemini Oil which was sold to Cargil Foods in 2007
http://www.mxmindia.com/2015/08/grey-wins-creative-duties-of-parakh-agro/

Jury & awards shortlist announced for The Smarties
An all-Brand Jury recognizes innovation and creativity in mobile marketing
http://www.mxmindia.com/2015/08/jury-awards-shortlist-announced-for-the-smarties/

Jumboking unveils campaign to popularise 'vada pav'
The brand commissions Culture Machine to launch a video on vada pav day
http://www.mxmindia.com/2015/08/jumboking-unveils-campaign-to-popularise-vada-pav/

IAMAI toughens stand on Zero Rated Services
The association has also reiterated that it does not support any plans that violate principles of net neutrality "especially paid or unpaid prioritization or other discriminatory practices"

http://www.mxmindia.com/2015/08/iamai-toughens-stand-on-zero-rated-services/

Stories on 24th Aug '15

India among Top 4 data consumers in APAC
Use of Android phones is primary reason for the growth in mobile usage, says Opera Mediaworks & Mobile Marketing Association report
http://www.mxmindia.com/2015/08/india-among-top-4-data-consumers-in-apac/

OMD India's Shyam Ravishankar moves to Omnicom Media Group Malaysia as Head of Digital
In his new role, Ravishankar will be working on key accounts across OMD and PHD to drive adoption of digital technology and create integrated marketing experiences
http://www.mxmindia.com/2015/08/omd-indias-shyam-ravishankar-moves-to-omnicom-media-group-malaysia-as-head-of-digital/

RAM ratings for Week 32 (August 2-8, 2015)... and it's official!
Presenting officially sourced RAM numbers for Week  32 - that's August 2-8, 2015
http://www.mxmindia.com/2015/08/ram-ratings-for-week-%e2%80%8b32-august-2-8-2015%e2%80%8b-and-its-official/

Flipkart keeps app plan on hold to assess how it will impact sales in big-ticket categories
Ecommerce players push mobile applications because apps provide more data on each user, allowing the firms to personalise user experiences based on interests and requirements gathered from users' buying and browsing history
http://www.mxmindia.com/2015/08/flipkart-keeps-app-plan-on-hold-to-assess-how-it-will-impact-sales-in-big-ticket-categories/

Amith Prabhu: PR is not changing. We are!
Only when there is complete clarity among the fraternity on what each term stands for, we can say PR is changing, writes Amith Prabhu
http://www.mxmindia.com/2015/08/amith-prabhu-pr-is-not-changing-we-are/

psLIVE allies tea brand 'Parivar' with 'All Is Well' for effective marketing
psLIVE, the experiential marketing division from the Dentsu Aegis Network, has facilitated a marketing tie-up of the tea brand 'Parivar' with Umesh Shukla's latest release, 'All Is Well'
http://www.mxmindia.com/2015/08/pslive-allies-tea-brand-parivar-with-all-is-well-for-effective-marketing/

Stories on 21st Aug '15

Rural Ratings: Interesting Days Ahead
The impact of BARC's proposed rural audience measurement is going to impact genres like GECs, News, Movies and Kids, writes Shailesh Kapoor
http://www.mxmindia.com/2015/08/rural-ratings-interesting-days-ahead/

BTL Baatein: Vineet Jain, Himalaya Drug Company.... Powered by VISCOMM
BTL is an essential part of the marketing mix, it complements ATL and, marketing RoI should always be calculated on overall spends, says Vineet Jain is General Manager - Marketing, Consumer Product Division, The Himalaya Drug Company
http://www.mxmindia.com/2015/08/btl-baatein-vineet-jain-himalaya-drug-company-powered-by-viscomm/

Ranjona Banerji: Emphatically, the old order changeth at Network 18
Certainly people have long expected a more hands on approach from Reliance at Network 18 and looks like they are getting it, writes Ranjona Banerji
http://www.mxmindia.com/2015/08/ranjona-banerji-emphatically-the-old-order-changeth-at-network-18/

Asianet launches HD channel in Malyalam
The channel was officially launched by star Suresh Gopi in the presence of actor Mukesh and K.Madhavan, Managing Director, Asianet
http://www.mxmindia.com/2015/08/asianet-launches-hd-channel-in-malyalam/

Helpchat appoints Lodestar UM as its media agency
The appointment of Lodestar UM is a part of Helpchat's larger objective of strengthening its brand visibility and recall across geographies
http://www.mxmindia.com/2015/08/helpchat-appoints-lodestar-um-as-its-media-agency/

Publicis communicates "Always Fresh, Always On" proposition for Park Avenue Deos
The commercial ends with Farhan himself enjoying the match at the stadium
http://www.mxmindia.com/2015/08/publicis-communicates-always-fresh-always-on-proposition-for-park-avenue-deos/

HT brings Smart Kids Asia to India
The event, dubbed the biggest "edu-tainment" event in South East Asia started in Malaysia in 2002
http://www.mxmindia.com/2015/08/ht-brings-smart-kids-asia-to-india/

Cycle Pure Agarbathies rolls out latest ad campaign
The campaign showcases the Bollywood icon endorsing the brand’s new positioning
http://www.mxmindia.com/2015/08/cycle-pure-agarbathies-rolls-out-latest-ad-campaign/

Havas Media wins Integrated mandate of FoodCloud
The account size is estimated at about INR 25crores and will be handled from the Gurgaon office
http://www.mxmindia.com/2015/08/havas-media-group-wins-integrated-media-mandate-of-foodcloud-in/

Twitter India strengthens leadership with new appointment
Viral Jani joins Twitter as Head of TV Partnerships for India, will spearhead strategic collaboration with TV channels to increase their audience engagement on Twitter

http://www.mxmindia.com/2015/08/twitter-india-strengthens-leadership-with-new-appointment/

Stories on 20th Aug '15

'There is space for more creative awards'
IAA India president and ad industry veteran Srinivasan K Swamy on the IndIAA Awards that are scheduled to be held in early October
http://www.mxmindia.com/2015/08/there-is-space-for-more-creative-awards/

Rahul Joshi joins Network18 as Group Editor-in-Chief & CEO News
The Economic Times Editorial Director joins Network18 as CEO News and Group Editor-in-Chief
http://www.mxmindia.com/2015/08/rahul-joshi-joins-network18-as-group-editor-in-chief-ceo-news/

Dear MxM by Jaisurya Das: My sister is going around with a journalist. But do journos earn well? Do I discourage her...?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds ot reader queries on career and personal issues
http://www.mxmindia.com/2015/08/dear-mxm-by-jaisurya-das-my-sister-is-going-around-with-a-journalist-but-do-journos-earn-well-should-i-discourage-her-from-going-ahead-with-the-relationship/

Godrej HIT & LinTeractive unveil 'Track the Bite' App on occasion of World Mosquito Day
The mobile app is designed to deliver real-time information on dengue and malaria based on the user's location at vulnerable places
http://www.mxmindia.com/2015/08/godrej-hit-linteractive-unveil-track-the-bite-app-on-occasion-of-world-mosquito-day/

Hakuhodo Percept appoints Saurav Dasgupta as Creative Director
Dasgupta, an award-winning creative professional comes with more than 12 years of experience
http://www.mxmindia.com/2015/08/hakuhodo-percept-appoints-saurav-dasgupta-as-creative-director/

Take the right call - Trucaller's high pitch to consumers
Onboards actor Nawazuddin Siddiqui for the 360 degree campaign
http://www.mxmindia.com/2015/08/take-the-right-call-trucallers-high-pitch-to-consumers/

Hike strengthens its Leadership Team
Announces appointment of Vidur Vyas as VP Marketing and Sumit Mehra as Studio Head
http://www.mxmindia.com/2015/08/hike-strengthens-its-leadership-team/

Lenovo and Yuwa partner to offer tech exposure to rural community
This is a great opportunity for people to unleash their creativity and present out-of-the-box ideas

http://www.mxmindia.com/2015/08/lenovo-and-yuwa-partner-to-offer-tech-exposure-to-rural-community/

Stories on 19th Aug '15

It's Hindustan like never before for HUL
How CEO Sanjeev Mehta is ensuring the FMCG major counters regional competition by reorganising its army of marketers
http://www.mxmindia.com/2015/08/its-hindustan-like-never-before-for-hul/

Now, award for 'real advertising' from IAA
The winners will be picked by a high-powered jury chaired by Harish Manwani, chief operating officer of Unilever
http://www.mxmindia.com/2015/08/now-award-for-real-advertising-from-iaa/

Brand consultant Santosh Desai picks up one-third stake in DY Works
The well-known brand consultancy's President - Alpana Parida will continue to lead agency while Future Brands remains majority stakeholder with 60 pc
http://www.mxmindia.com/2015/08/brand-consultant-santosh-desai-picks-up-one-third-stake-in-dy-works/

Lowe Lintas names Shayondeep Pal its Creative head in Delhi
Shayondeep Pal has been part of the creative team in Delhi for more than 6 years
http://www.mxmindia.com/2015/08/lowe-lintas-names-shayondeep-pal-its-creative-head-in-delhi/

Sanjeev Kotnala: In a country full of rituals, we underplay impact of rituals in brand-building
For some unsaid reasons, Indian brands have stayed away from attempting to create rituals, rues Sanjeev Kotnala
http://www.mxmindia.com/2015/08/sanjeev-kotnala-in-a-country-full-of-rituals-we-underplay-impact-of-rituals-in-brand-building/

Zoom undertakes high-decibel promotional activity to promote channel
In addition, Zoom also put up over 200 hoardings across Mumbai, Delhi and Bangalore at prominent, high traffic zones and has activated a print campaign across 37 cities
http://www.mxmindia.com/2015/08/zoom-undertakes-high-decibel-promotional-activity-to-promote-channel/

IAA Silver Jubilee Summit in Kochi announces speaker line-up
The event compares very favourably with Ad Asia in Jaipur & New Delhi, says Pradeep Guha, who was involved in both these mega events

http://www.mxmindia.com/2015/08/iaa-silver-jubilee-summit-in-kochi-announces-speaker-line-up/

Stories on 18th Aug '15

Hindustani dukaan no-no for some malls!
Malls opt for global brands as Indian brands Lifestyle, Pantaloons, Westside have outlived utility
http://www.mxmindia.com/2015/08/hindustani-dukaan-no-no-for-some-malls/

Zee Media brings on board editorial head for its English news channel
Announces the appointment of Rohit Gandhi as Editor-in-Chief
http://www.mxmindia.com/2015/08/zee-media-brings-on-board-editorial-head-for-its-english-news-channel/

&pictures celebrates 2 years with HD
Beginning this quarter and building on its brand promise, &pictures will showcase bigger and better movies
http://www.mxmindia.com/2015/08/pictures-celebrates-2-years-with-impressive-programming-line-up/

Ranjona Banerji: Anyone for news in the papers and on telly?
If I stare into space like a zombie after 9 pm, my time would be better spent, writes Ranjona Banerji
http://www.mxmindia.com/2015/08/ranjona-banerji-anyone-for-news-in-the-papers-and-on-telly/

Maxus bags media duties for Greenlam Laminates
The company is engaged in the manufacture of decorative laminate, decorative veneers, doors, wall clads, wooden flooring and MFC
http://www.mxmindia.com/2015/08/maxus-bags-media-duties-for-greenlam-laminates/

Dentsu Creative Impact announces slew of senior level appointments
Incidentally, the appointments come on the back of the recent client wins such as Maruti Suzuki and Carlsberg
http://www.mxmindia.com/2015/08/dentsu-creative-impact-announces-slew-of-senior-level-appointments/

Cadbury Oreo inspires consumers to have more fun
The new TVC captures the camaraderie and innocent mischief that underlines the relationship shared by two sisters
http://www.mxmindia.com/2015/08/cadbury-oreo-inspires-consumers-to-have-more-fun/

Say 'No to Nice', affirms Royale in new TVC
Contract partnered Asian Paints to launch this campaign across India
http://www.mxmindia.com/2015/08/say-no-to-nice-affirms-royale-in-new-tvc/

Himalaya spreads pimple-free message to hinterland
A Soho Square TVC ushers the move to win over rural markets

http://www.mxmindia.com/2015/08/himalaya-spreads-pimple-free-message-to-hinterland/

Stories on 17th Aug '15

Mobile marketing is top driver of sales: MMA study
If you spend ~8% of your total budget on mobile spends, you are likely to see that drive 7% profits, notes study for Coca-Cola in China
http://www.mxmindia.com/2015/08/mobile-marketing-is-top-driver-of-sales-mma-study/

The Brand Saloon wins digital duties for Hey Taxi
The Brand Saloon will help the company in executing the campaign on social media, will be involved in ideation of ideas, SEO, SEM
http://www.mxmindia.com/2015/08/the-brand-saloon-wins-digital-duties-for-hey-taxi/

IndianRoots launches maiden TVC titled 'Inherently Indian'
The TVC, which was launched on 15th August, 2015, is directed by Soumik Sen of Gulaab Gang fame
http://www.mxmindia.com/2015/08/indianroots-launches-maiden-tvc-titled-inherently-indian/

Rediffusion Y&R appointed creative agency for Experion Developers
The agency will provide strategic and creative inputs in strengthening and enhancing the Experion brand
http://www.mxmindia.com/2015/08/rediffusion-yr-appointed-creative-agency-for-experion-developers/

Amith Prabhu: Liberation is what we need!
Three incidents in a span of 10 hours in three cities make Amith Prabhu wonder where is the value system that takes us towards complete freedom
http://www.mxmindia.com/2015/08/amith-prabhu-liberation-is-what-we-need/

OLX's #TimlessStories connects fans from either side of the border
The partition was an event that separated their memories and things they loved most
http://www.mxmindia.com/2015/08/olxs-timlessstories-connects-fans-from-either-side-of-the-border/

Big Magic revamps Akbar Birbal, new show called Hazir Jawab Birbal
The show will focus on topical and social issues
http://www.mxmindia.com/2015/08/big-magic-revamps-akbar-birbal-new-show-called-hazir-jawab-birbal/

Twitter Commemorates India's 69th Independence Day with India Flag
Twitter launches Indian flag emoji as part of Independence Day celebrations

http://www.mxmindia.com/2015/08/twitter-commemorates-indias-69th-independence-day-with-india-flag/

Stories on 14th Aug '15

Debt is OK for Millennial Rich Kids
Says a study conducted by media agency MEC and LinkedIn with Ipsos
http://www.mxmindia.com/2015/08/debt-is-ok-for-millennial-rich-kids/

Discovery Channel completes 20 years in India on Aug 15
The channels will air a special 20-year celebration marathon on August 15 and 16
http://www.mxmindia.com/2015/08/discovery-channel-completes-20-years-in-india-on-aug-15/

Shailesh Kapoor: Hindi GECs' Latest Itch: 4% Rating
Is it so impossibly difficult to create a programme (daily, weekly, whatever) that only 4% of Hindi-speaking India watches, asks Shailesh Kapoor
http://www.mxmindia.com/2015/08/shailesh-kapoor-hindi-gecs-latest-itch-4-rating/

Ranjona Banerji: Don't frighten us presstitues and newstraders...
... or whatever else the powers-that-be and their faithful fans choose to call us, writes Ranjona Banerji
http://www.mxmindia.com/2015/08/ranjona-banerji-dont-frighten-us-presstitues-and-newstraders/

Tata Tea Premium launches new campaign
The film talks about the little joyous moments of life through a family reunion
http://www.mxmindia.com/2015/08/tata-tea-premium-launches-new-campaign/

Idea targets emigrants in new campaign on MNP
India's mobile users dance to ‘No Idea, Get Idea' tune and connect with the No. 1 MNP operator
http://www.mxmindia.com/2015/08/idea-targets-emigrants-in-new-campaign-on-mnp/

Bharti Airtel partners ErosNow for Wynk Movies
A first-of-its kind video marketplace, Wynk Movies offers a specially curated library of thousands of movies and other popular videos
http://www.mxmindia.com/2015/08/bharti-airtel-partners-erosnow-for-wynk-movies/

Ektaa Aggarwal to join Ideo in New York as CD & Office Co-Lead
Prior to Ideo.org, Ektaa Aggarwal was the Creative Director of Landor in India for almost four years
http://www.mxmindia.com/2015/08/ektaa-aggarwal-to-join-ideo-in-new-york-as-cd-office-co-lead/

Rovio appoints Anurag Sachdeva Country Director for India and South Asia
Sachdeva has worked previously with Vodafone, Bharti Airtel, Virgin Mobile India and Aircel. He holds a degree in B.Tech from GAU
http://www.mxmindia.com/2015/08/rovio-appoints-anurag-sachdeva-country-director-for-india-and-south-asia/

Twitter eliminates the 140-character limit for Direct Messages
To make Direct Messages even more powerful and fun, and to entice users to discuss content they find on Twitter in private

http://www.mxmindia.com/2015/08/twitter-eliminates-the-140-character-limit-for-direct-messages/

Stories on 13th Aug '15

Saare Jahaan Se Achhca...
As there are three days to go for I-Day, a look at some of the leading brands of independent India... brands that built India
http://www.mxmindia.com/2015/08/saare-jahaan-se-achhca/

BTL Baatein: Amit Arora, Trivitron Healthcare... Powered by VISCOMM
It is not a question of mass media versus below-the-line. It is an era of mass media plus below-the-line., says Amit Arora, Head of Marketing at Trivitron Healthcare
http://www.mxmindia.com/2015/08/btl-baatein-amit-arora-trivitron-healthcare-powered-by-viscomm/

Interbrand unveils new identity for Cyril Amarchand Mangaldas
The high profile event was attended by industry leaders like Deepak Parikh, Uday Kotak, Gautam Adani to name a few
http://www.mxmindia.com/2015/08/interbrand-unveils-cyril-new-identity-for-amarchand-mangaldas/

Siddhartha Mukherjee: Brand Reputation Management = ORM + ORM
A Brand’s PR reputation management has to be an intelligent mix of Online + Offline Reputation Management, writes Siddhartha Mukherjee
http://www.mxmindia.com/2015/08/siddhartha-mukherjee-brand-reputation-management-orm-orm/

Johnson & Johnson promotes gets stars to promote breastfeeding
In a series of seminars conducted in various cities, the moms and experts spoke about the power of an emotional bond created from the first physical touch between the mother and the baby
http://www.mxmindia.com/2015/08/johnson-johnson-promotes-gets-stars-to-promote-breastfeeding/

#AaoBrowseKarein, says BlueStone.com in new TVC
It forgoes the traditional notion that the process of buying jewellery is only for women by creating a charming and romantic air around it
http://www.mxmindia.com/2015/08/aaobrowsekarein-says-bluestone-com-in-new-tvc/

Cheil enters strategic partnership with Sniper and Sooperfly
Sniper - The 120 Media Collective's multi-platform commercials & content brand - has already executed the first project for Cheil

http://www.mxmindia.com/2015/08/cheil-enters-strategic-partnership-with-sniper-and-sooperfly/

Stories on 12th Aug '15

OOH in the times of Digital
OOH has been growing at a steady, logical pace of 4.5-5 percent, says Amit Sarkar, COO, Kinetic India
http://www.mxmindia.com/2015/08/ooh-in-the-times-of-digital/

Mullen Lintas announces senior leadership team
Appointments made across Mumbai, New Delhi & Bangalore
http://www.mxmindia.com/2015/08/mullen-lintas-announces-senior-leadership-team/

Sanjeev Kotnala: Of Kawarias, and why Brand Nirvana evades you
When it is a question of belief, attribute and the functional utility along with the rationality and emotional association can take a walk
http://www.mxmindia.com/2015/08/sanjeev-kotnala-of-kawarias-and-why-brand-nirvana-evades-you/

Pamita Seth to head Branded Content & entertainment division for Social Street
In a short span, bags A-list clients and goes bullish on hiring to service brands in India and International markets
http://www.mxmindia.com/2015/08/pamita-seth-to-head-branded-content-entertainment-division-for-social-street/

Madhouse hosts mobile advertising event in Bengaluru
This first of its kind platform showcased India’s best entries offering diverse mobile advertising solutions
http://www.mxmindia.com/2015/08/madhouse-hosts-mobile-advertising-event-in-bengaluru/

Teach For India unveils new campaign with SamaajScope
This TVC made its debut on Star Television Network along with a host of other digital platforms
http://www.mxmindia.com/2015/08/teach-for-india-unveils-new-campaign-with-samaajscope/

Interface creates new TVC for QuikrCars
Brand ambassadors Ranveer Singh and Suriya tell us why cars mean everything

http://www.mxmindia.com/2015/08/interface-creates-new-tvc-for-quikrcars/

Stories on 10th Aug '15

Big Nite for the Datawallahs!
Unilever was Client of the Year at while OgilvyOne Worldwide was Agency of the Year at the DMA Asia Echo Awards held last week
http://www.mxmindia.com/2015/08/big-nite-for-the-datawallahs/

Shavon Barua joins PHD as managing partner. to manage HUL digital mandate
With two decades of experience in creative agencies, this is the first time she will explore her opportunities at a media agency
http://www.mxmindia.com/2015/08/shavon-barua-joins-phd-as-managing-partner-to-manage-hul-digital-mandate/

With Raksha Bandhan in mind, Facebook to launch online shopping fest with GroupM
The plan involves setting up a website in association with media agency conglomerate GroupM between August 12 and August 29, the day of the festival
http://www.mxmindia.com/2015/08/with-raksha-bandhan-in-mind-facebook-to-launch-online-shopping-fest-with-groupm/

'Fight cancer with dignity', says HDFC Life's new campaign
First time ever a celebrity speaks on behalf of the Brand
http://www.mxmindia.com/2015/08/fight-cancer-with-dignity-says-hdfc-lifes-new-campaign/

Mumbai to host first edition of EEMAX Global Awards 2015
The presentation ceremony will be held in Mumbai, India in September 2015
http://www.mxmindia.com/2015/08/mumbai-to-host-first-edition-of-eemax-global-awards-2015/

Amith Prabhu: The season of PR events is here!
India now has three to four signature events and globally there are a handful of global events that one should consider attending, writes Amith Prabhu
http://www.mxmindia.com/2015/08/amith-prabhu-the-season-of-pr-events-is-here/

NXT Digital gains impressive foothold in just 3 weeks
Will enable the cable fraternity in DAS Phase III and IV markets to remain independent, own their network and go digital as per Government mandate and within deadlines

http://www.mxmindia.com/2015/08/nxt-digital-gains-impressive-foothold-in-just-3-weeks/

Stories on 7th Aug '15

Six reasons Cricket still Rules for Brands to Invest in

Controversies and competing leagues notwithstanding, cricket is still the most lucrative sport for brands to invest in, writes Kartik Sharma, MD, Maxus South Asia

http://www.mxmindia.com/2015/08/six-reasons-cricket-still-rules-for-brands-to-invest-in/

Shailesh Kapoor: The long tail of TV channels: An investor's delight?

For every eight new channels launched in the long tail, only one breaks even in its first decade, writes Shailesh Kapoor

http://www.mxmindia.com/2015/08/shailesh-kapoor-the-long-tail-of-tv-channels-an-investors-delight/

Emvies receives record entries for 2015

Last year, Ad Club received 650 entries and this year the figure is 835 thereby surpassing last year's figure by a whopping margin of 185 entries

http://www.mxmindia.com/2015/08/emvies-receives-record-entries-for-2015/

Havas Media wins integrated media AOR of ClubMyCab

ClubMyCab is a ride sharing app that makes ride sharing safe and fun

http://www.mxmindia.com/2015/08/havas-media-wins-integrated-media-aor-of-clubmycab/

3-month online copywriting course unveiled by AAAI

The course is aimed at identifying, nurturing, and providing high quality creative talent to member agencies

http://www.mxmindia.com/2015/08/3-month-online-copywriting-course-unveiled-by-aaai/

Amagi unveils next-gen managed playout service at IBC2015

Hosted in the cloud, Amagi's end-to-end managed playout service brings transparency, flexibility, and fast turnaround to playout

http://www.mxmindia.com/2015/08/amagi-unveils-next-gen-managed-playout-service-at-ibc2015/

Ranjona Banerji: How about a star news anchor heading our Armed Forces every week?

Maybe we can have a lottery system where one star news anchor heads the Indian Armed Forces every week, writes Ranjona Banerji

http://www.mxmindia.com/2015/08/ranjona-banerji-are-you-are-a-patriotic-journalist-or-an-anti-national-journalist-those-are-the-only-two-choices-that-social-media-gives-you/

Dear MxM by Jaisurya Das: RIP, the newspaper salesman. Over 50% revenue is walk-in!

It's rare that you find a committed leader who goes beyond the 'expected and organic', writes Jaisury Das as he responds to questions from MxM readers

http://www.mxmindia.com/2015/08/dear-mxm-by-jaisurya-das-rip-the-newspaper-salesman-over-50-revenue-is-walk-in/

Notice to ISPs is misleading, cautions IAMAI

The problem is with the caveat in the notice mentioning “which do not have child pornographic content

http://www.mxmindia.com/2015/08/notice-to-isps-is-misleading-cautions-iamai/

'So Sorry' makes jurors happy at the 4thKolkata Shorts International Film Festival

This is the fourth edition of the prestigious awards held at Kolkata

http://www.mxmindia.com/2015/08/so-sorry-makes-jurors-happy-at-the-4thkolkata-shorts-international-film-festival/

Askme & Askmebazaar unveils unique insights led communication campaign

Askme's campaign, 'BAAP of all trends' is in line with brand ethos of being ahead of the curve

http://www.mxmindia.com/2015/08/askme-askmebazaar-unveils-unique-insights-led-communication-campaign/

Stories on 6th Aug '15

APP jaisa koi mere smartphone mein aaye...
... but 'baat' doesn't always ban jaaye, as only a few out of a zillion apps make it to devices!
http://www.mxmindia.com/2015/08/app-jaisa-koi-mere-smartphone-mein-aaye/

Star Network sells its 25.99% in Balaji
"This confirms Star's exit of a minority stake of 25.99% in Balaji Telefilms," said Uday Shankar, CEO Star India
http://www.mxmindia.com/2015/08/star-network-sells-its-25-99-in-balaji/

Femina flaunts partnership with Shoppers Stop
BCCL will license 'Femina Flaunt' to Shoppers Stop, to design, develop, and retail the brand, exclusively across Shoppers Stop stores
http://www.mxmindia.com/2015/08/femina-flaunts-partnership-with-shoppers-stop/

Rediff appoints Uttio Majumdar to head Mumbai ops
Rediffusion Y & R makes yet another top-level hire with Majumdar's apppointment
http://www.mxmindia.com/2015/08/rediff-appoints-uttio-majumdar-to-head-mumbai-ops/

Now, a summit and awards for sales folk at CSO Summit
The CSO Chief Sales Officers & Directors Summit will happen on September 9 at the Four Seasons Hotel in Mumbai. Celebrated guru in sales leadership, performance management and the like Dan Seidman is flying down from the US to conduct a special session
http://www.mxmindia.com/2015/08/now-a-summit-and-awards-for-sales-folk-at-cso-summit/

Usha Int floats inhouse ad agency Goldilocks
Usha International is looking to hire senior personnel with relevant advertising industry background
http://www.mxmindia.com/2015/08/usha-international-floats-up-an-in-house-ad-agency-goldilocks/

O&M unveils new campaign for BMW X range of SAVs
Showcasing the revolutionary BMW xDrive, the film illustrates the power of dominating in luxury that the BMW X range possesses
http://www.mxmindia.com/2015/08/om-unveils-new-campaign-for-bmw-x-range-of-savs/

Yepme.com announces partnership with upcoming flick 'FAN'
100 consumers get a chance to be part of the film's logo

http://www.mxmindia.com/2015/08/yepme-com-announces-partnership-with-upcoming-flick-fan/

Stories on 5th Aug '15

Can the new Nestle CEO restore confidence in Maggi?
The 55-year-old Suresh Narayanan doubtless has his toughest mandate yet
http://www.mxmindia.com/2015/08/can-the-new-nestle-ceo-restore-confidence-in-maggi/

Kabir Ahmed joins RAPP India as Group Director- Brand Communication
Backed with an experience of over nine years, Kabir has worked for both, brand communication and creative execution for his clients
http://www.mxmindia.com/2015/08/kabir-ahmed-joins-rapp-india-as-group-director-brand-communication/

Madison IES unveils Eros Now
The brief given to Madison IES was to position Eros Now as a new age digital platform
http://www.mxmindia.com/2015/08/madison-ies-unveils-eros-now/

Usha Fans hands over creative mandate to GREY
The account will be handled by the agency's Delhi office, under the leadership of Samir Datar
http://www.mxmindia.com/2015/08/usha-fans-hands-over-creative-mandate-to-grey/

Kellogg kick-starts 'Bade Sapno ki Sahi Shuruat' campaign
This campaign tells people to make that first move towards achieving their dreams by starting their day healthy with a balanced breakfast
http://www.mxmindia.com/2015/08/kellogg-kick-starts-bade-sapno-ki-sahi-shuruat-campaign/

Sanjeev Kotnala: Banning Porn... not just Joking!
The debate on porn leading to violence and crime is not new.  A far as I know it is even less conclusive than is 'smoking leading to cancer', writes Sanjeev Kotnala
http://www.mxmindia.com/2015/08/sanjeev-kotnala-banning-porn-not-just-joking/

Cartoon Network & POGO School Contact Programs to engage kids pan-India
Chhota Bheem & POGO to encourage fitness habits among children
http://www.mxmindia.com/2015/08/cartoon-network-pogo-school-contact-programs-to-engage-kids-pan-india/

Tyroo introduces Product Listing Ads offering
It is currently available for Android, to be released for iOS soon
http://www.mxmindia.com/2015/08/tyroo-introduces-product-listing-ads-offering/

SIMC, Pune hosts its annual PR Conclave to discuss the reinvention of PR
The conclave discussed the rising importance of PR and social media in marketing communications and how aspirants should be equipped with the right skills for the changing dynamics of the industry
http://www.mxmindia.com/2015/08/simc-pune-hosts-its-annual-pr-conclave-to-discuss-the-reinvention-of-pr/

BBC Worldwide inks deal with Tata Sky to launch BBC content in India
Viewers can now also access it online via their TVs, PCs, tablets and mobiles

http://www.mxmindia.com/2015/08/bbc-worldwide-inks-deal-with-tata-sky-to-launch-bbc-content-in-india/

Stories on 4th Aug '15

Creative awards don't really matter for Mullen Lintas!
A freewheeling chat with the all-new agency's top deck: Chairman and CCO Amer Jaleel, CEO Virat Tandon & NCD Shriram Iyer
http://www.mxmindia.com/2015/08/creative-awards-dont-really-matter-for-mullen-lintas/

Apollo Munich appoints Cheil to handle creative biz
The account, which was most recently with JWT India, was awarded to Cheil after a multi-agency pitch
http://www.mxmindia.com/2015/08/creative-awards-dont-really-matter-for-mullen-lintas/

Kyoorius unveils its jury for the 2015 Design Awards jury sessions
Continuing the trend from last year, we're hosting the jury session at GD Goenka University School of Design
http://www.mxmindia.com/2015/08/kyoorius-unveils-its-jury-for-the-2015-design-awards-jury-sessions/

Ranjona Banerji: Rumours that Jaggi may have to quit Network18 thanks to an anti-Jaitley article
No matter what your political slant, if you are to remain remotely credible as a news organisation, criticism is imperative, writes Ranjona Banerji
http://www.mxmindia.com/2015/08/ranjona-banerji-rumours-that-jaggi-may-have-to-quit-network18-thanks-to-an-anti-jaitley-article/

Bharatesh Salian to lead Mumbai and Bangalore offices at Razorfish
Bharatesh would take over the operations with immediate effect from Manoj Mansukhani
http://www.mxmindia.com/2015/08/bharatesh-salian-to-lead-mumbai-and-bangalore-offices-at-razorfish/

Sony Kix to broadcast La Liga in India
The multi-year deal will advance the network's capacity to hosting the largest football portfolio in the Indian sports broadcasting industry
http://www.mxmindia.com/2015/08/sony-kix-to-broadcast-la-liga-in-india/

YuppTV launches SET Asia, Sony MAX and Sony SAB for Singapore
These leading GECs will be available in Hindi in Singapore, known to have one of the largest overseas Indian populations
http://www.mxmindia.com/2015/08/yupptv-launches-set-asia-sony-max-and-sony-sab-for-singapore/

Arun Aggrawal inducted to the Board of Directors at Direct News
Aggarwal has decades of rich and invaluable experience in business valuations, due diligence, corporate restructuring, corporate funding, M & A advisory along with the crucial functions of credit control, finance and commercial aspects

http://www.mxmindia.com/2015/08/arun-aggrawal-inducted-to-the-board-of-directors-at-direct-news/

Stories on 3rd Aug '15

Commonsense was my only qualification: Bobby Sista
This year's recipient of the AAAI Lifetime Achievement Award calls for an Abby for gender sensitivity
http://www.mxmindia.com/2015/08/commonsense-was-my-only-qualification-bobby-sista/

Pepperfry appoints Motivator as Media AOR
The account the online furniture brand is estimated to be Rs 80-100 crore
http://www.mxmindia.com/2015/08/pepperfry-appoints-motivator-as-media-aor/

M G Parameswaran re-elected President of AAAI
Nakul Chopra, CEO-South Asia, Publicis Communications Pvt Ltd, was re-elected Vice-President of the Association
http://www.mxmindia.com/2015/08/m-g-parameswaran-re-elected-president-of-aaai/

McCann bags creative biz of Incredible India
The account was earlier handled by Ogilvy
http://www.mxmindia.com/2015/08/mccann-bags-creative-biz-of-incredible-india/

The Social Street announces launch of retail unit
The newly launched retail practice, at TSS will primarily focus on bringing in more transparency and a ROI driven output with technology-enabled solutions for our clients
http://www.mxmindia.com/2015/08/the-social-street-announces-launch-of-retail-unit/

Viacom acquires stake in Indian regional networks
With this acquisition, Viacom Inc. will hold 50 per cent of Prism TV and the remaining 50 per cent interest will continue to be owned by the Network18 Group
http://www.mxmindia.com/2015/08/viacom-acquires-stake-in-indian-regional-networks/

Amith Prabhu: The Public Relations person par excellence
The late APJ Abdul Kalam was a man of integrity and this is something we all must learn from. Integrity is not an attribute found easily in today’s time and age, writes Amith Prabhu

http://www.mxmindia.com/2015/08/amith-prabhu-the-public-relations-person-par-excellence/