Friday 28 August 2015

Stories on 28th Aug '15

Tech is fine, but relationships will always be there: Jasmin Sohrabji
Upclose with the Omnicom Media Group CEO India & SE Asia on how her agencies are doing, the business & role of technology in media
http://www.mxmindia.com/2015/08/tech-is-fine-but-relationships-will-always-be-there-jasmin-sohrabji/

By Invitation/Spoof: Vivek Kaul: Tracking the Sensex Crash in a Biz Channel
Vivek Kaul, a senior journalist and author of the Easy Money trilogy, peeps into the goings-on in the newsroom of a business channel on the day the Sensex crashe
http://www.mxmindia.com/2015/08/by-invitationspoof-vivek-kaul-tracking-the-sensex-crash-in-a-biz-channel/

Shailesh Kapoor: Prime Time News or Murder Investigations?
It's understandable that a high profile murder case would generate audience interest, but is debating a whodunit with half-a-dozen talking heads the best way of reporting a murder case, asks Shailesh Kapoor
http://www.mxmindia.com/2015/08/shailesh-kapoor-prime-time-news-or-murder-investigations/

Ranjona Banerji: The facts of the Sheena Bora case are incredible enough to justify focused media coverage
Let us also not forget that Peter Mukerjea, the current husband of the murder accused Indrani Mukerjea, was once the head of Star India. When they started 9X together, it was a massive media event. The subsequent collapse of 9X was equally controversial and caused tremors through the media. All the more reason for the media to focus on the case
http://www.mxmindia.com/2015/08/ranjona-banerji-the-facts-of-the-sheena-bora-case-are-incredible-enough-to-justify-focused-media-coverage/

BARC Week 33 Data: August 15 to 21, 2015
Presenting BARC data for Week 33 - that's August 15 to 21, 2015 of various domains from Hindi to Kannada to Bhojpuri, and of course English
http://www.mxmindia.com/2015/08/barc-week-33-data-august-15-to-21-2015/

Rediff bags creative duties of  Hamdard
The account was won by Rediffusion Y&R following a multi agency pitch
http://www.mxmindia.com/2015/08/rediff-bags-creative-duties-of-hamdard/

Former Dentsu India chief Sandeep Goyal to launch equal JV with Zeotap
Goyal is currently scouting for a name and a head for the new company that will focus on programmatic advertising, or automated media management
http://www.mxmindia.com/2015/08/former-dentsu-india-chief-sandeep-goyal-to-launch-equal-jv-with-zeotap/

Publicis imparts education on Mutual Funds for HDFC
Publicis' latest campaign for HDFC Mutual Funds highlights the how and why of investing
http://www.mxmindia.com/2015/08/publicis-imparts-education-on-mutual-funds-for-hdfc/

Hansa Cequity's omni-channel shopper study throws up interesting findings
The survey received 1,368 responses from 86 Indian cities and towns
http://www.mxmindia.com/2015/08/hansa-cequitys-omni-channel-shopper-study-throws-up-interesting-findings/

Zippo out to find the "The Real Man" via new campaign
Spanning across three phases, the campaign aims to establish Zippo's characteristics as moving beyond iconic lighters
http://www.mxmindia.com/2015/08/zippo-out-to-find-the-the-real-man-via-new-campaign/

Rajnigandha Silver Pearls unveils new TVC with ambassador Priyanka Chopra
Brand ambassador & Bollywood superstar Priyanka Chopra reinforces the tagline 'Achchai ki ek alag chamak hoti hai'