Monday 3 August 2015

Stories on 3rd Aug '15

Commonsense was my only qualification: Bobby Sista
This year's recipient of the AAAI Lifetime Achievement Award calls for an Abby for gender sensitivity
http://www.mxmindia.com/2015/08/commonsense-was-my-only-qualification-bobby-sista/

Pepperfry appoints Motivator as Media AOR
The account the online furniture brand is estimated to be Rs 80-100 crore
http://www.mxmindia.com/2015/08/pepperfry-appoints-motivator-as-media-aor/

M G Parameswaran re-elected President of AAAI
Nakul Chopra, CEO-South Asia, Publicis Communications Pvt Ltd, was re-elected Vice-President of the Association
http://www.mxmindia.com/2015/08/m-g-parameswaran-re-elected-president-of-aaai/

McCann bags creative biz of Incredible India
The account was earlier handled by Ogilvy
http://www.mxmindia.com/2015/08/mccann-bags-creative-biz-of-incredible-india/

The Social Street announces launch of retail unit
The newly launched retail practice, at TSS will primarily focus on bringing in more transparency and a ROI driven output with technology-enabled solutions for our clients
http://www.mxmindia.com/2015/08/the-social-street-announces-launch-of-retail-unit/

Viacom acquires stake in Indian regional networks
With this acquisition, Viacom Inc. will hold 50 per cent of Prism TV and the remaining 50 per cent interest will continue to be owned by the Network18 Group
http://www.mxmindia.com/2015/08/viacom-acquires-stake-in-indian-regional-networks/

Amith Prabhu: The Public Relations person par excellence
The late APJ Abdul Kalam was a man of integrity and this is something we all must learn from. Integrity is not an attribute found easily in today’s time and age, writes Amith Prabhu