Monday 17 August 2015

Stories on 17th Aug '15

Mobile marketing is top driver of sales: MMA study
If you spend ~8% of your total budget on mobile spends, you are likely to see that drive 7% profits, notes study for Coca-Cola in China
http://www.mxmindia.com/2015/08/mobile-marketing-is-top-driver-of-sales-mma-study/

The Brand Saloon wins digital duties for Hey Taxi
The Brand Saloon will help the company in executing the campaign on social media, will be involved in ideation of ideas, SEO, SEM
http://www.mxmindia.com/2015/08/the-brand-saloon-wins-digital-duties-for-hey-taxi/

IndianRoots launches maiden TVC titled 'Inherently Indian'
The TVC, which was launched on 15th August, 2015, is directed by Soumik Sen of Gulaab Gang fame
http://www.mxmindia.com/2015/08/indianroots-launches-maiden-tvc-titled-inherently-indian/

Rediffusion Y&R appointed creative agency for Experion Developers
The agency will provide strategic and creative inputs in strengthening and enhancing the Experion brand
http://www.mxmindia.com/2015/08/rediffusion-yr-appointed-creative-agency-for-experion-developers/

Amith Prabhu: Liberation is what we need!
Three incidents in a span of 10 hours in three cities make Amith Prabhu wonder where is the value system that takes us towards complete freedom
http://www.mxmindia.com/2015/08/amith-prabhu-liberation-is-what-we-need/

OLX's #TimlessStories connects fans from either side of the border
The partition was an event that separated their memories and things they loved most
http://www.mxmindia.com/2015/08/olxs-timlessstories-connects-fans-from-either-side-of-the-border/

Big Magic revamps Akbar Birbal, new show called Hazir Jawab Birbal
The show will focus on topical and social issues
http://www.mxmindia.com/2015/08/big-magic-revamps-akbar-birbal-new-show-called-hazir-jawab-birbal/

Twitter Commemorates India's 69th Independence Day with India Flag
Twitter launches Indian flag emoji as part of Independence Day celebrations