Stories on 29th Feb '16

10 Amul topicals that effectively capture the Budget over the years
MxMIndia brings you a pick of the ads released by Amul around the Union Budget
http://www.mxmindia.com/?p=87008

Indrani Sen: Rural Media: Moving from Darkness to Light
In her column this fortnight, Indrani Sen brings us excerpts from a recent conversation she had with Impact Communications and RMAI President Sanjay Kaul
http://www.mxmindia.com/?p=87001

Kinetic unveils new analytic function 'SAS'
Major advancement for campaign optimization andvaluing OOH's ROI
http://www.mxmindia.com/?p=86984

McCann looks to lead from the front at Goafest
McCann has been No.1 most awarded agency in India for last three years (International Gunn report)
http://www.mxmindia.com/?p=86980

Havas Worldwide appoints new Digital head for Gurgaon office
Divya joins from Razorfish and brings on board 10 years of experience in leading Fortune 500 brands through digital transformation
http://www.mxmindia.com/?p=86981

Havas Media wins integrated media mandate of Amplifon
The account will be handled from the agency Gurgaon office
http://www.mxmindia.com/?p=86983

Amith Prabhu: Securing a better future
How will new recruits get any better if we do not invest time and resources collectively to make them get better, writes Amith Prabhu

http://www.mxmindia.com/?p=87007

Stories on 23rd Feb '16

Jai Patanjali! Jai Herbal!
Patanjali Ayurved injects new life into herbal market, helps rivals sell more personal care products
http://www.mxmindia.com/?p=86792

Ranjona Banerji: We need to save journalism from ourselves, as Ravish Kumar of NDTV India has pointed out
Perhaps journalism in India has now reached one more crossroads. There are some of us who agree with Ravish Kumar but we have reached a terrible depth. We have to reclaim the higher space. There are others undoubtedly, who will always kowtow to those who hold the purse-strings and who will bend towards whichever political party is in power. These have always existed but they were once the minority. Now one fears, they are the rulers, writes Ranjona Banerji
http://www.mxmindia.com/?p=86783

Lowe Lintas Delhi wins creative mandate for Vivo Mobile India
The company currently has more than 10,000 employees across India with over 100 Indian employees at its Gurgaon headquarters and is working with 10,000 retailers in 400 cities across 22 states
http://www.mxmindia.com/?p=86757

Intex appoints Publicis to handle Gujarat Lions
Intex, the leading mobile handset and consumer durable manufacturer, bid successfully for the Rajkot Franchise earlier this year and christened its new team Gujarat Lions
http://www.mxmindia.com/?p=86759

Zee Media issues statement on Vishwa Deepak
The statements by Vishwa Deepak are "incorrect and mischievous", notes a statement by Zee Media
http://www.mxmindia.com/?p=86789

Cut The Crap unveils Design Sell
Design Sell will be headed by Renuka Desilva, Creative Director (Art)
http://www.mxmindia.com/?p=86762

'Never Have I Ever moment,' proclaims Fastrack in its latest campaign
Whether the conversation is about recycling, upholding the law or saving water, the brand tells its audience to never have a 'never have I ever' moment
http://www.mxmindia.com/?p=86760

Zee acquires global telecast rights for TOIFA 2016
The Zee Entertainment Group with its wide reach and strong foothold in the international market brings an extensive exposure for TOIFA 2016

http://www.mxmindia.com/?p=86758

Stories on 22nd Feb '16

Three factors causing a seismic shift in marketing and communications
Babita Baruah on what's causing the change in India, a topic she discussed at Harvard Business School recently
http://www.mxmindia.com/?p=86740

Amith Prabhu: Universal Service Obligation in Public Relations
We need to change the game and tap into very bright talent that is hiding in Tier 3 cities because of lack of exposure and limited opportunity, writes Amith Prabhu
http://www.mxmindia.com/?p=86754

Marketing & advertising ecosystem Digi Osmosis launched
To herald a new wave in entertainment and sports through digital marketing
http://www.mxmindia.com/?p=86721

Kalyan Jewellers unveils Apoorva Diamond collection with new campaign
New Ad campaign features Jaya Bachchan and Amitabh Bachchan
http://www.mxmindia.com/?p=86720

Bonding takes a new meaning in Fevicol's latest campaign
The TVC reinforces the promise of a strong bond that binds people to their culture, strengthening Fevicol’s positioning of being the ultimate adhesive
http://www.mxmindia.com/?p=86724

Panasonic assures 'A better life' in new campaign for its AC range
The new TVC features Panasonic’s Brand Ambassador Katrina Kaif

http://www.mxmindia.com/?p=86723

Stories on 8th Feb '16

Four ways to navigate uncharted digital waters
While the early birds are already in, it is still not too late to get some piece of the action, writes Karthik Kumar
http://www.mxmindia.com/2016/02/four-ways-to-navigate-uncharted-digital-waters/

Amith Prabhu: Creating Lasting Impressions
While legacies take a long time to be built, impressions are created every moment there is an interaction, writes Amith Prabhu
http://www.mxmindia.com/2016/02/amith-prabhu-creating-lasting-impressions/


VIP opts for Whyness as its creative agency
The brand has decided to take a bold move forward, in alliance with the creative stewardship of Whyness
http://www.mxmindia.com/2016/02/vip-opts-for-whyness-as-its-creative-agency/

RAM Ratings for Week 4 - Jan 17-23, 2016
Presenting RAM Ratings for Week 4 of 2016... that's January 17-23, 2016
http://www.mxmindia.com/2016/02/ram-ratings-for-week-4-jan-17-23-2016/

MEC India engineers a musical content collaboration for Mercedes Benz
Mercedes Project X - The Winner’s way - a unique branded content initiative involving five music maestros of India on one platform
http://www.mxmindia.com/2016/02/mec-india-engineers-a-musical-content-collaboration-for-mercedes-benz/

Zee Digital appoints Archana Anand as Business Head, DittoTV
Archana comes with close to 20 years of experience across domains
http://www.mxmindia.com/2016/02/zee-digital-appoints-archana-anand-as-business-head-dittotv/

Fourth Dimension Media completes 5yrs in India
The company operates with offices in Chennai, Mumbai and Delhi

http://www.mxmindia.com/2016/02/fourth-dimension-media-completes-5yrs-in-india/

Stories on 5th Feb '16

RIP, AGK
Veteran adman AG Krishnamurthy passed away this morning. A tribute by Sanjeev Kotnala + more
http://www.mxmindia.com/?p=86125

Shailesh Kapoor: Kapil Sharma And The Loss Of Innocence
He is a comedian of immense talent, the best mainstream Indian media has seen ever. But it’s not his talent they have to harness, writes Shailesh Kapoor, adding: they have to make the man find himself again
http://www.mxmindia.com/?p=86126

Ranjona Banerji: What the edit pages wrote on Rohith Vemula
Opinion pages in newspapers about events in the nation can sometimes be very different from what you see and hear on television news, writes Ranjona Banerji
http://www.mxmindia.com/?p=86135

Rediffusion-Y&R creates communication for LIC's Single Premium Plans
The business was won following a multi-agency pitch
http://www.mxmindia.com/?p=86093

Dentsu Webchutney wins digital mandate of Red Bull
The agency will handle the entire gamut of digital advertising services for the brand
http://www.mxmindia.com/?p=86092

Vasmol assigns creative biz mandate to Soho Square
The agency will be responsible for all strategic and creative communication for the brand, and this arrangement is effective immediately
http://www.mxmindia.com/?p=86090

ICICI Pru advocates benefits of long-term investments via new Mutual Fund campaign
The campaign takes a fresh look at long term investing by aptly bringing out the analogy of long term relationships
http://www.mxmindia.com/?p=86095

Percept bags the integrated campaign for HIL's Kalinga Lancers
To create awareness, PSE cantered hoardings, banners, poles and splashed bus branding around the city
http://www.mxmindia.com/?p=86091

India Today TV  launches Town Halls in partnership with Twitter
Platform to engage viewers & newsmakers through Twitter

http://www.mxmindia.com/?p=86094

Stories on 4th Feb '16

Mobile net users to be 371 mn by June '16
The IAMAI-IMRB report also notes that while urban users have grown 71% from 2014, the rural user-base is up 93%
http://www.mxmindia.com/2016/02/mobile-internet-users-to-grow-to-371-mn-notes-iamai/

Dear MxM by Jaisurya Das: Is it offer discounts on bulk sales?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2016/02/dear-mxm-by-jaisurya-das-is-it-offer-discounts-on-bulk-sales/

Dentsu Aegis Network launches DAN Women's Council
Chaired by Rajni Menon, Executive Vice President, Carat India, the Council will primarily focus on helping women reach their highest potential based on merit, facilitate a path for more women occupying leadership positions in the organization, provide an avenue for a structured mentoring process and create an environment which is safe and equal.
http://www.mxmindia.com/2016/02/dentsu-aegis-network-launches-dan-womens-council/

MSLGroup's Glenn Osaki appointed to Board of Advisors for USC Annenberg Center for Public Relations
A 29-year company veteran, Osaki now oversees MSL GROUP's Asia operations, which include 33 owned offices and 1,500 employees
http://www.mxmindia.com/2016/02/mslgroups-glenn-osaki-appointed-to-board-of-advisors-for-usc-annenberg-center-for-public-relations/

B4U transitions global operations to Amagi's Cloudport broadcast platform
B4U Television Network has migrated all of its content assets previously hosted in legacy data centers to the cloud dittoTV unveils 'before TV' feature for viewers
Becomes First OTT service provider to offer content hours before TV telecast
http://www.mxmindia.com/2016/02/b4u-transitions-global-operations-to-amagis-cloudport-broadcast-platform/

Urban Ladder appoints Sanjay Gupta as Chief Marketing Officer
Sanjay is an alumni of Shri Ram College of Commerce and has a Master's in Business Administration from Management Development Institute, Gurgaon
http://www.mxmindia.com/2016/02/urban-ladder-appoints-sanjay-gupta-as-chief-marketing-officer/

'Music for a Cause' campaign wins at 2016 Asia Pacific Excellence awards
'Music for a Cause', includes a series of unique, participative musical events where people come together to indulge in their love for music, while contributing to a cause
http://www.mxmindia.com/2016/02/music-for-a-cause-campaign-wins-at-2016-asia-pacific-excellence-awards/

Catch Hing plays to the 'tadka' tune in new TVC
The new Catch Hing Ka Tadka TVC captures an element of human behavior with the tagline - 'Ab India Lagaye Catch Hing Ka Tadka'

http://www.mxmindia.com/2016/02/catch-hing-plays-to-the-tadka-tune-in-new-tvc/

Stories on 3rd Feb '16

Getting ready for Disruption
That's what Radio City 91.1 FM CEO Abraham Thomas is set to unleash as he says in a freewheeling interview
http://www.mxmindia.com/?p=86007

Sanjeev Kotnala: Do Publishers really value the Abby?
It is difficult to fathom the reason that kept brands like Malayala Manorama, Eenadu, Hindu, Sakal, Punjab Kesari, ABP and even Rajasthan Patrika away from Abby, rues Sanjeev Kotnala
http://www.mxmindia.com/?p=86006

JWT tops Gunn Report India ranking; Contract at #3
The rankings in the Gunn Report is a testament to the fabulous work done by J. Walter Thompson & Contract offices
http://www.mxmindia.com/?p=85979

Grey unveils campaign celebrating achievements of Indian Navy on eve of IFR
The campaign is also supported by digital banners, branding at airports and inflight magazines for a sneak peek into the grand event
http://www.mxmindia.com/?p=85978

DMA 2016 Annual to unravel what future holds for marketers
Leading global orators Sean Gardener, Cory Surovek, Jerry Smith, Andy Campbell &Winnifred Knight to attend the convention in Mumbai
http://www.mxmindia.com/?p=85976

Havas mandates a larger APAC role for Asiya Bakht
Asiya Bakht elevated to the newly created role of Head of Communications for Havas Asia Pacific
http://www.mxmindia.com/?p=85980

British Airways unveils new short film - 'Fuelled by Love'
Launches a 3-day special offer from India to London
http://www.mxmindia.com/?p=85977

Rediffusion Y&R relocates office in Mumbai
This bigger space only means latest facilities for the employees, enhanced services for the clients and enormous room for growth for the agency

http://www.mxmindia.com/?p=85975

Stories on 2nd Feb '16

10 Martech trends that will shape 2016
With the global spending on marketing technology is expected to touch $32 billion by 2018, Ajay Kelkar lists the top martech trends
http://www.mxmindia.com/?p=85929

Ranjona Banerji: How News TV rules with social issues
They brought to public attention a wide variety of new voices to speak about women’s rights and the sexual rights of Indians, writes Ranjona Banerji
http://www.mxmindia.com/?p=85955

During IPL 9, adspend may race to Rs 1,200 crore
Close to 70% of the ad inventory has been sold with two months to go before the tournament for the first time in IPL history, said Sony Pictures Network president Rohit Gupta
http://www.mxmindia.com/?p=85932

SapientNitro to handle digital madate of Hugo Boss
Together, both partners aim to enhance the omnichannel experience for consumers and redefine how content and commerce can be merged across channels
http://www.mxmindia.com/?p=85927

ZenithOptimedia and Google to host Zoogle Day on Feb 4
The event will unfold on 4 February 2016 at Le M’eridien, Gurgaon
http://www.mxmindia.com/?p=85924

Kotak partners Google to unveil Querimetrix
A first-of-its-kind initiative in India, Consumer Querimetrix is a machine learning tool to “nowcast” Indian consumer behaviour using Google search queries
http://www.mxmindia.com/?p=85931

Bertolli appoints Ranveer Brar as brand ambassador for India
Bertolli is owned by Deoleo, the biggest olive oil company in the world

http://www.mxmindia.com/?p=85930

Stories on 1st Feb '16

Analysis: Effies show the industry's desire to stand up and be counted
What did the awards held last week say about the cultural desires of the industry. An analysis by Dheeraj Sinha
http://www.mxmindia.com/?p=85877

Indrani Sen: The Seismic Shift
A new newspaper business model is emerging in which the mix between advertising and circulation revenue would be reverse to the current mix, writes Indrani Sen
http://www.mxmindia.com/?p=85894

The wait is over for the CCO at FCB Ulka is over. It's Swati Bhattacharya!
Senior creative honcho Swati Bhattacharya joins Rohit Ohri at FCB Ulka as the top creative person
http://www.mxmindia.com/?p=85888

Leaving a Legacy
How many of us work to leave a legacy and how many of us aim to create lasting legacies, asks Amith Prabhu
http://www.mxmindia.com/?p=85897

Amul collaborates with Wow Design for a packaging design makeover
The brand imagery and graphics needed to communicate about things that appeal the youth - fun, liveliness and the cool factor
http://www.mxmindia.com/?p=85876

Stage set for Kingfisher Ultra Derby on Feb 7
The Kingfisher Ultra Indian Derby partnered by Signature Packaged Drinking Water to be held on Sunday 7thFebruary
http://www.mxmindia.com/?p=85874

Farhan Akhtar, Siddharth to endorse Britannia Nutrichoice
A brand new commercial which features the two stars will soon be aired across markets in India
http://www.mxmindia.com/?p=85873