Monday 1 February 2016

Stories on 1st Feb '16

Analysis: Effies show the industry's desire to stand up and be counted
What did the awards held last week say about the cultural desires of the industry. An analysis by Dheeraj Sinha
http://www.mxmindia.com/?p=85877

Indrani Sen: The Seismic Shift
A new newspaper business model is emerging in which the mix between advertising and circulation revenue would be reverse to the current mix, writes Indrani Sen
http://www.mxmindia.com/?p=85894

The wait is over for the CCO at FCB Ulka is over. It's Swati Bhattacharya!
Senior creative honcho Swati Bhattacharya joins Rohit Ohri at FCB Ulka as the top creative person
http://www.mxmindia.com/?p=85888

Leaving a Legacy
How many of us work to leave a legacy and how many of us aim to create lasting legacies, asks Amith Prabhu
http://www.mxmindia.com/?p=85897

Amul collaborates with Wow Design for a packaging design makeover
The brand imagery and graphics needed to communicate about things that appeal the youth - fun, liveliness and the cool factor
http://www.mxmindia.com/?p=85876

Stage set for Kingfisher Ultra Derby on Feb 7
The Kingfisher Ultra Indian Derby partnered by Signature Packaged Drinking Water to be held on Sunday 7thFebruary
http://www.mxmindia.com/?p=85874

Farhan Akhtar, Siddharth to endorse Britannia Nutrichoice
A brand new commercial which features the two stars will soon be aired across markets in India
http://www.mxmindia.com/?p=85873