Stories on 29th Feb '16

10 Amul topicals that effectively capture the Budget over the years
MxMIndia brings you a pick of the ads released by Amul around the Union Budget
http://www.mxmindia.com/?p=87008

Indrani Sen: Rural Media: Moving from Darkness to Light
In her column this fortnight, Indrani Sen brings us excerpts from a recent conversation she had with Impact Communications and RMAI President Sanjay Kaul
http://www.mxmindia.com/?p=87001

Kinetic unveils new analytic function 'SAS'
Major advancement for campaign optimization andvaluing OOH's ROI
http://www.mxmindia.com/?p=86984

McCann looks to lead from the front at Goafest
McCann has been No.1 most awarded agency in India for last three years (International Gunn report)
http://www.mxmindia.com/?p=86980

Havas Worldwide appoints new Digital head for Gurgaon office
Divya joins from Razorfish and brings on board 10 years of experience in leading Fortune 500 brands through digital transformation
http://www.mxmindia.com/?p=86981

Havas Media wins integrated media mandate of Amplifon
The account will be handled from the agency Gurgaon office
http://www.mxmindia.com/?p=86983

Amith Prabhu: Securing a better future
How will new recruits get any better if we do not invest time and resources collectively to make them get better, writes Amith Prabhu

http://www.mxmindia.com/?p=87007