Friday 5 February 2016

Stories on 5th Feb '16

RIP, AGK
Veteran adman AG Krishnamurthy passed away this morning. A tribute by Sanjeev Kotnala + more
http://www.mxmindia.com/?p=86125

Shailesh Kapoor: Kapil Sharma And The Loss Of Innocence
He is a comedian of immense talent, the best mainstream Indian media has seen ever. But it’s not his talent they have to harness, writes Shailesh Kapoor, adding: they have to make the man find himself again
http://www.mxmindia.com/?p=86126

Ranjona Banerji: What the edit pages wrote on Rohith Vemula
Opinion pages in newspapers about events in the nation can sometimes be very different from what you see and hear on television news, writes Ranjona Banerji
http://www.mxmindia.com/?p=86135

Rediffusion-Y&R creates communication for LIC's Single Premium Plans
The business was won following a multi-agency pitch
http://www.mxmindia.com/?p=86093

Dentsu Webchutney wins digital mandate of Red Bull
The agency will handle the entire gamut of digital advertising services for the brand
http://www.mxmindia.com/?p=86092

Vasmol assigns creative biz mandate to Soho Square
The agency will be responsible for all strategic and creative communication for the brand, and this arrangement is effective immediately
http://www.mxmindia.com/?p=86090

ICICI Pru advocates benefits of long-term investments via new Mutual Fund campaign
The campaign takes a fresh look at long term investing by aptly bringing out the analogy of long term relationships
http://www.mxmindia.com/?p=86095

Percept bags the integrated campaign for HIL's Kalinga Lancers
To create awareness, PSE cantered hoardings, banners, poles and splashed bus branding around the city
http://www.mxmindia.com/?p=86091

India Today TV  launches Town Halls in partnership with Twitter
Platform to engage viewers & newsmakers through Twitter