Stories on 9th May '16

E-commerce: It's time you get your Onions right!
Does the downgrading of an e-commerce major have to do with a flawed business model and inflated expectations from the serviced audience, asks Jaisurya Das
http://www.mxmindia.com/2016/03/e-commerce-its-time-you-get-your-onions-right/

Sanjeev Kotnala: The heady mix of Political Campaigns & Marketing
Politicians are now fairly comfortable with terms like brand, positioning, public relations etc
http://www.mxmindia.com/2016/03/sanjeev-kotnala-the-heady-mix-of-political-campaigns-marketing/

Suman Srivastava appointed as Vice Chair & CSO, FCB Ulka Group
Suman will oversee strategy and all related functions for the Group
http://www.mxmindia.com/2016/03/suman-srivastava-appointed-as-vice-chair-cso-fcb-ulka-group/

Times Network partners with Amagi for geo-targeted advtg
This opens a good opportunity for entrepreneurs and small advertisers to see their brand on a National TV like a Times Now
http://www.mxmindia.com/2016/03/times-network-partners-with-amagi-for-geo-targeted-advtg/

Vivek Jain joins CA Media as CEO
CA Media Digital has also recently introduced Wakau, a first of its kind celebrity video blogging app
http://www.mxmindia.com/2016/03/vivek-jain-joins-ca-media-as-ceo/

Zee unveils media sales arm ATL Media APAC
A Media Sales House for the APAC region
http://www.mxmindia.com/2016/03/zee-unveils-media-sales-arm-atl-media-apac/

#TwitterFlightSchool takes wings in India
With this free online training program, agencies and brands can make the most of marketing on the platform
http://www.mxmindia.com/2016/03/twitterflightschool-takes-wings-in-india/

Stories on 8th May '16

So which ads are most gender-sensitive?

The number of ads depicting women in a positive light are increasing, but which ones are the best? Meenakshi Menon & AL Sharada discuss...

http://www.mxmindia.com/?p=87338

Ranjona Banerji: Kanhaiya Kumar proved in TV interviews the high worth of a PhD from JNU!

"Kanhaiya got the better of seasoned TV journalists. He kept calm, sounded reasonable and put forward his views without decibel fluctuation and with a smile on his face. To put it simply, he layed them. A good interview has to be carefully crafted and organised. You have to create a format and a flow. It can be linear or circular. If you are very good at your craft, it can even be progressive where one answer leads to the next question. But when an interview is false, stilted and staccato, it loses its essence," writes Ranjona Banerji

http://www.mxmindia.com/?p=87376

Rage Communications awarded digital mandate of Unilever Food Solutions

Their current roster of clients in Sydney includes Citibank, AMP, BT Financial, and Adara Group

http://www.mxmindia.com/?p=87354

Goafest announces Jury chairs for Film, Digital and Publisher Verticals

The Jury Chairs for other Creative Abby verticals will be announced shortly

http://www.mxmindia.com/?p=87357

Ad Club Madras felicitates SK Swamy with top honour

The citation presented talked of various contributions made by Mr Swamy to the various institutions he touched and the indelible mark he left behind while he was in their helm

http://www.mxmindia.com/?p=87358

Red Polka unveils 'The Chosen One' campaign

Rolled out with an outdoor presence at prominent locations in Mumbai, the campaign will also be activated on digital platforms like Facebook and Instagram

http://www.mxmindia.com/?p=87353

Skoda takes 'Best-in-Next-Class' positioning with Publicis

Publicis Ambience, the incumbent agency on the brand has conceptualized and executed the campaign

http://www.mxmindia.com/?p=87355

Hotstar partners T20 World Cup as Associate Sponsor

Country's leading online video streaming platform for premium content also holds the exclusive digital rights to LIVE broadcast of ICC World Twenty20 2016

http://www.mxmindia.com/?p=87356

Stories on 7th May '16

Takeaways from Mobile World Congress 2016
It's the biggest mobile tech show on the planet and Ganeshspeaks founder & MD Hemang Pandeet brings us his takeaways
http://www.mxmindia.com/?p=87303

Amith Prabhu: How do we make things better?
Public Relations companies are not putting enough effort to raise the bar and make things better, writes Amith Prabhu
http://www.mxmindia.com/?p=87304

Motivator unveils new campaign for Lava V5
Rolls out a newly conceptualized digital campaign for the latest smartphone
http://www.mxmindia.com/?p=87291

'TayyariJeet Ki' pays ode to mothers in latest campaign
The new TVC conceptualized by Ogilvy & Mather, reinforces the brand’s philosophy of "TayyariJeet Ki", by positioning the new variant to be a partner in preparation for exams
http://www.mxmindia.com/?p=87292

The Social Street ropes in Heena Mistry as Head of Events and Experiential Business
Heena, brings with her over 15 years of experience and moves from SOI Live Marketing & Events
http://www.mxmindia.com/?p=87290

#TheGoodEMI educates consumers on the right SIP
The campaign dramatizes this aspect and presents SIP as #TheGoodEMI which one can look forward to as an investment, not an instalment
http://www.mxmindia.com/?p=87289

Dino Morea invests in digital storytelling content house, Vertuals
Dino Morea picks upstakes inVertuals, an audio-visual content house that enables brands to tell their unique story across web, social and mobile ecosystem
http://www.mxmindia.com/?p=87288

Stories on 4th May '16

India is waiting to be Tickled
It's a crisis out there with comedy content on television and in cinema, writes Shailesh Kapoor. The quality (and quantity) has been down!
http://www.mxmindia.com/?p=87249

Ranjona Banerji: No one for a Readers' Editor? + Dehrudun media blues...
In India newsrooms are run by manager-editors whose sole concern is often pleasing the management by reckless cost-cutting, writes Ranjona Banerji
http://www.mxmindia.com/?p=87250

Warc ranks MediaCom, Mumbai among Top 10 in the world
The agency has earned the 8th position in the 'top media agency' global list, up from from its 32nd position last year
http://www.mxmindia.com/?p=87226

Havas Media wins integrated mandate of Brick Eagle
The account will be handled from the Havas Media Mumbai office. The expected size of the business is upwards of INR 20Cr
http://www.mxmindia.com/?p=87222

Sanjay Shukla joins DDB MudraMax as Prez - OOH & Experiential
He joins DDB Mudra Group after a long stint at Percept where he served as COO, Percept One
http://www.mxmindia.com/?p=87223

Sony ESPN channels to telecast UFC 196 in India
The channels will host its first ever official UFC fight screening in Mumbai
http://www.mxmindia.com/?p=87225

Onida awards AC business to Zero:Zero
The agency will create a multi-media campaign to present the new range of Onida Air Conditioners during the summer of 2016
http://www.mxmindia.com/?p=87224

PNB Metlife takes the #HealthForHappiness pitch
PNB MetLife is looking to change mindset with the recent light-hearted campaign associating insurance with happiness
http://www.mxmindia.com/?p=87120

Nivea unveils new spot reduction cream
It is available at major super markets, chemists, general stores and e-commerce websites

http://www.mxmindia.com/?p=86985

Stories on 3rd May '16

India will be fastest growing market in 2016
So said Maxus Global CEO Lindsay Pattison currently in India to hold a leadership meet in the country
http://www.mxmindia.com/?p=87184

Dear MxM by Jaisurya Das: It's appraisal time and many have started 'applying maska' to their bosses
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/?p=87210

Maxus unveils Kaleidoscope
A location based mood mapping tool for audiences in India
http://www.mxmindia.com/?p=87186

Contract appoints Arjun Sen as General Manager, Mumbai
Kapil Mishra, creative head and Sunil Shetty, Planning Head will be partnering Arjun and leading the team in Mumbai
http://www.mxmindia.com/?p=87185

Havas Media's Arena Media wins integrated mandate of Bagrry's
The integrated media mandate will include traditional as well as digital and mobile duties
http://www.mxmindia.com/?p=87218

Mahindra unveils new campaign for its latest 'Blazo' range
Mahindra launched this new range of trucks after an intense research on trucks and Indian transport
http://www.mxmindia.com/?p=87121

India Today Conclave explores the concept of 'POWERPLAY' for its 15th edition
This annual global ideas platform will be held between 17th & 18th March 2016 in New Delhi featuring eminent speakers from India and across the globe
http://www.mxmindia.com/?p=87187

TVS rides on Big B's popularity in latest campaign for TVS Jupiter
TVS Jupiter targets the rooted, middle-class Indian man

http://www.mxmindia.com/?p=87183

Stories on 2nd May '16

How radio can grow: FICCI
Here are policy recommendations for the growth of radio broadcast sector in India, as per FICCI
http://www.mxmindia.com/?p=87152

Sanjeev Kotnala: IMAGERY DEADLINES
Unmet deadlines in our work, political system and every sphere of life are a malice that has been holding the nation back, rues Sanjeev Kotnala
http://www.mxmindia.com/?p=87177

WARC rates MullenLowe Group India top creative agency, again
The WARC 100 study focuses on marketing that makes a difference, driving business performance or changing consumer behaviour, and the rankings are compiled from over 2,200 winning campaigns from 87 different global competitions
http://www.mxmindia.com/?p=87117

Madison BMB wins Angel Broking biz
The agency has won the mandate to do the advertising, strategy and creative
http://www.mxmindia.com/?p=87123

Komli Media renews partnership with Twitter Inc. in India
Under the renewed agreement, Komli will continue to help Twitter expand its Promoted Products suite of advertising products
http://www.mxmindia.com/?p=87124

Sandeep Khosla joins Mid-day as CEO
In his new role, he will report into Apurva Purohit - President, Jagran Group & Shailesh Gupta - Director, Jagran Group
http://www.mxmindia.com/?p=87119

Dentsu promotes Tanvi Jain to senior SVP - Delhi
As part of her new mandate, Tanvi will be responsible for acquiring new clients apart from taking the lead in servicing the existing clients
http://www.mxmindia.com/?p=87122

Samyak Chakrabarty makes it to Forbes Asia's Top 30 Under 30
Only Indian from the Advertising & Marketing industry to feature in the list
http://www.mxmindia.com/?p=87118

Mahindra unveils new campaign for its latest 'Blazo' range
Mahindra launched this new range of trucks after an intense research on trucks and Indian transport

http://www.mxmindia.com/?p=87121

Stories on 1st May '16

What they say about Budget 2016-17
Here's what a cross-section of industry persons said on the Union Budget from the M&E standpoint
http://www.mxmindia.com/?p=87096

NewsStand: And this is how various dailies displayed news on Arun Jaitley's third
How various Indian newspapers displayed the news on the Union Budget on their front pages
http://www.mxmindia.com/?p=87065

Ranjona Banerji: Lacklustre coverage of a lacklustre Budget
News channels have to start salivating and hyperventilating from the time we wake up and rush bleary-eyed to our TV screens to check if a leaf fluttered in the night and we missed it, writes Ranjona Banerji
http://www.mxmindia.com/?p=87093

Shailesh Amonkar quits Sakal, to set up new media ventures in India, US
Amonkar has put in his papers as Chief Operating Officer looking after new businesses after a four-year stint with the Pune-based multiple media group.
http://www.mxmindia.com/?p=87063

Leo Burnett crafts new philosophy for HP Lubricants
Zindagi Chale Smooth is a human expression of the brand’s core offering
http://www.mxmindia.com/?p=87048

Bajaj Avenger promises a 'Feel like God' experience in new campaign
To be launched first on the digital platform, the integrated campaign borrows from the successful theme of 'Feel Like God' which made the Avenger a highly sought-after bike when it was launched more than a decade ago
http://www.mxmindia.com/?p=87052

Roopak Saluja on Global Effies 2016 jury
Top global marketers will judge the Global Effie competition this year in Singapore, São Paulo, New York and London
http://www.mxmindia.com/?p=87049

The Partners appoints Anupam Yog as Strategy Director APAC
Anupam's hire is part of a growing team at The Partners Singapore who have added capabilities in digital branding and communications

http://www.mxmindia.com/?p=86982