Friday 4 March 2016

Stories on 4th May '16

India is waiting to be Tickled
It's a crisis out there with comedy content on television and in cinema, writes Shailesh Kapoor. The quality (and quantity) has been down!
http://www.mxmindia.com/?p=87249

Ranjona Banerji: No one for a Readers' Editor? + Dehrudun media blues...
In India newsrooms are run by manager-editors whose sole concern is often pleasing the management by reckless cost-cutting, writes Ranjona Banerji
http://www.mxmindia.com/?p=87250

Warc ranks MediaCom, Mumbai among Top 10 in the world
The agency has earned the 8th position in the 'top media agency' global list, up from from its 32nd position last year
http://www.mxmindia.com/?p=87226

Havas Media wins integrated mandate of Brick Eagle
The account will be handled from the Havas Media Mumbai office. The expected size of the business is upwards of INR 20Cr
http://www.mxmindia.com/?p=87222

Sanjay Shukla joins DDB MudraMax as Prez - OOH & Experiential
He joins DDB Mudra Group after a long stint at Percept where he served as COO, Percept One
http://www.mxmindia.com/?p=87223

Sony ESPN channels to telecast UFC 196 in India
The channels will host its first ever official UFC fight screening in Mumbai
http://www.mxmindia.com/?p=87225

Onida awards AC business to Zero:Zero
The agency will create a multi-media campaign to present the new range of Onida Air Conditioners during the summer of 2016
http://www.mxmindia.com/?p=87224

PNB Metlife takes the #HealthForHappiness pitch
PNB MetLife is looking to change mindset with the recent light-hearted campaign associating insurance with happiness
http://www.mxmindia.com/?p=87120

Nivea unveils new spot reduction cream
It is available at major super markets, chemists, general stores and e-commerce websites