Tuesday 1 March 2016

Stories on 1st May '16

What they say about Budget 2016-17
Here's what a cross-section of industry persons said on the Union Budget from the M&E standpoint
http://www.mxmindia.com/?p=87096

NewsStand: And this is how various dailies displayed news on Arun Jaitley's third
How various Indian newspapers displayed the news on the Union Budget on their front pages
http://www.mxmindia.com/?p=87065

Ranjona Banerji: Lacklustre coverage of a lacklustre Budget
News channels have to start salivating and hyperventilating from the time we wake up and rush bleary-eyed to our TV screens to check if a leaf fluttered in the night and we missed it, writes Ranjona Banerji
http://www.mxmindia.com/?p=87093

Shailesh Amonkar quits Sakal, to set up new media ventures in India, US
Amonkar has put in his papers as Chief Operating Officer looking after new businesses after a four-year stint with the Pune-based multiple media group.
http://www.mxmindia.com/?p=87063

Leo Burnett crafts new philosophy for HP Lubricants
Zindagi Chale Smooth is a human expression of the brand’s core offering
http://www.mxmindia.com/?p=87048

Bajaj Avenger promises a 'Feel like God' experience in new campaign
To be launched first on the digital platform, the integrated campaign borrows from the successful theme of 'Feel Like God' which made the Avenger a highly sought-after bike when it was launched more than a decade ago
http://www.mxmindia.com/?p=87052

Roopak Saluja on Global Effies 2016 jury
Top global marketers will judge the Global Effie competition this year in Singapore, São Paulo, New York and London
http://www.mxmindia.com/?p=87049

The Partners appoints Anupam Yog as Strategy Director APAC
Anupam's hire is part of a growing team at The Partners Singapore who have added capabilities in digital branding and communications