Stories on 30th September

Can telly newbies score with biggies around?

With big faces reigning on reality and other shows, what is the scope for newcomers and can a new face create the same magic?

http://www.mxmindia.com/2011/09/can-telly-newbies-score-with-biggies-aroun/

Tring, tring! Maruti, Dabur & Co woo internal/external customers via mobiles

Mobile phones are the obvious place to be in for companies like Maruti Suzuki, Dabur and others.

http://www.mxmindia.com/2011/09/tring-tring-maruti-dabur-co-woo-internalexternal-customers-via-mobiles/

Red Label Tea - the choice of every Smart Bahu

For the first time ever, Red Label Tea signs television’s popular bahu Akshara for its latest ad campaign.

http://www.mxmindia.com/2011/09/red-label-tea-the-choice-of-every-smart-bahu/

MTV Unplugged kicks off with Rabbi Shergill

Micromax MTV Unplugged premieres this Saturday with Rabbi Shergill

http://www.mxmindia.com/2011/09/mtv-unplugged-kicks-off-with-rabbi-shergill/

IRS 2011 Q2: Top 10 Magazines

Bring out the bugles ahead of the World Magazine Congress. Save a few, the topline figures of most magazines show a healthy growth

http://www.mxmindia.com/2011/09/irs-2011-q2-top-10-magazines/

IRS 2011 Q2: Top 10 Dailiies

The Top 10 Hindi, English and Language Dailies as determined by MRUC and Hansa Research.

http://www.mxmindia.com/2011/09/irs-2011-q2-top-10-dailiies/

Dainik Jagran is Publication #1 in IRS 2011Q2

http://www.mxmindia.com/2011/09/dainik-jagran-is-publication-1-in-irs-2011q2/

Ashish Bagga is INS president

India Today CEO Ashish Bagga is president of the Indian Newspaper Society

http://www.mxmindia.com/2011/09/ashish-bagga-is-ins-president/

Ashish Bagga all set to be INS president today

India Today group's chief executive officer Ashish Bagga all set to take charge as INS president

http://www.mxmindia.com/2011/09/ashish-bagga-all-set-to-be-ins-president-today/

Anchor calls for creative pitch

Anchor Electricals has called for a creative pitch. Industry sources close to the development have confirmed the news to MxM India.

http://www.mxmindia.com/2011/09/anchor-calls-for-creative-pitch/

The Anchor: Rajan Narayan on 6 ways ad agencies can maximize revenues

New thinking brought to old school systems such as agency structure can lead to a lucrative overhaul

http://www.mxmindia.com/2011/09/the-anchor-rajan-narayan-on-6-ways-ad-agencies-can-maximize-revenues/

Saurabh Tewari on life after Imagine

Imagine TV’s Saurabh Tewari, quits and starts Nautanki Films, discloses his plans.

http://www.mxmindia.com/2011/09/saurabh-tewari-on-life-after-imagine/

Stories on 29th September

The X in marketing

Experiential marketing is here, it is growing, and marketers and advertisers are embracing it eagerly. How well will it work?

http://www.mxmindia.com/2011/09/the-x-in-marketing/

When Arnab’s panelists turned argumentative

Ranjona Banerji's review nightly news on TV and the fare in the morning papers

http://www.mxmindia.com/2011/09/when-arnab%E2%80%99s-panelists-turned-argumentative/

NBT goes hyper-local at Greater Noida

http://www.mxmindia.com/2011/09/nbt-goes-to-greater-noida-with-hyper-local-content/

The Anchor: Satbir Singh on 7 reasons advtg is a serious business that allows much fun

Okay, advertising is not full of stuffed shirts – but along with the fun, there’s plenty of hard work going on

http://www.mxmindia.com/2011/09/the-anchor-satbir-singh-on-7-reasons-advertising-is-a-serious-business-that-allows-you-to-have-fun-along-the-way/

Anil Thakraney’s Debrief: Dulux lacks colour

While I understand the desperate need for a lifestyle approach to paints advertising, there is a crying need for originality in this category.

http://www.mxmindia.com/2011/09/anil-thakraney%E2%80%99s-debrief-dulux-lacks-colour/

Siemens, Medanta tie up for healthcare outreach

Siemens Ltd and Medanta – The Medicity have joined forces to take affordable and quality healthcare to the remote corners around Gurgaon.

http://www.mxmindia.com/2011/09/siemens-medanta-tie-up-for-healthcare-outreach/

Proximity is digital creative agency for Nissan

After getting the digital rights for Visa and Wrigley’s, BBDO Proximity has now attained the digital mandates for Nissan India.

http://www.mxmindia.com/2011/09/proximity-is-digital-creative-agency-for-nissan/

MediaVest grabs PIX media mandate

PIX moves media mandate to MediaVest and Zoom advertising

http://www.mxmindia.com/2011/09/mediavest-grabs-pix-media-mandate/

HT focuses campus appeal on youth

Hindustan Times has been constantly building into the youth market with several initiatives and campaigns for the young.

http://www.mxmindia.com/2011/09/ht-focuses-campus-appeal-on-youth/

Sushanto Biswas to lead Ford team at Mindshare

Mindshare India strengthens Delhi operations, welcomes Sushanto Biswas as partner - client leadership.

http://www.mxmindia.com/2011/09/sushanto-biswas-to-lead-ford-team-at-mindshare/

Kamal Oberoi steps down as M&C Saatchi CMD

M&C Saatchi India has announced that Kamal Oberoi, its India Chairman and MD, has resigned to pursue other interests.

http://www.mxmindia.com/2011/09/kamal-oberoi-steps-down-as-mc-saatchi%E2%80%99s-india-chief/

McCann wins Agency of the Year at Mirchi Kaan

The Mirchi Kaan awards 2011 were announced yesterday, with McCann Worldgroup managing to dominate yet again.

http://www.mxmindia.com/2011/09/mccann-wins-agency-of-the-year-at-mirchi-kaan-awards-2/

Channels show heart for Saffolalife

3 leading TV channels, Star, Colors & Zee TV unite to support Saffolalife in a brand new TVC to celebrate “your heart’s birthday”. With this The Times of India will gifts readers in three cities a free copy as a birthday present for their heart, along with a surprise on the front page.

http://www.mxmindia.com/2011/09/channels-show-heart-for-saffolalife/

Stories on 28th September

Happy marriage for Samsonite

A strong client-agency relationship is vital for success, says Samsonite president, and sure enough the brand bagged Advertiser of the Year at Spikes Asia.

http://www.mxmindia.com/2011/09/happy-marriage-for-samsonite/

Don't poach our employees, JWT tells McCann

After losing a dozen staffers to McCann, JWT is said to have written to fast-growing rival

http://www.mxmindia.com/2011/09/dont-poach-our-employees-jwt-tells-mccann-erickson/

More confusion and pyrotechnics

Ranjona Banerji reviews nightly news on television and the fare in the morning papers.

http://www.mxmindia.com/2011/09/more-confusion-and-pyrotechnics/

TAM data Top 10 programmes on HGEC - Wk 39'11

http://www.mxmindia.com/2011/09/tam-data-top-10-programmes-on-hgec-wk-3911/

GRP Channel shares of HGECs- Wk 39 2011

http://www.mxmindia.com/2011/09/grp-channel-shares-of-hgecs-wk-39-2011/

Peugeot seeking PR agency in India

Post its re-entry into India, Peugeot is now looking out for agencies to handle its PR mandates.

http://www.mxmindia.com/2011/09/peugeot-seeking-pr-agency-in-india/

Newswatch: Covering the queer spectrum

Nitin Karani avers that the media needs to go beyond the superficial. There are many interesting queer stories waiting to be told. If mainstream newspapers and channels won't tell these, then the competition will.

http://www.mxmindia.com/2011/09/newswatch-covering-the-queer-spectrum/

Anil Thakraney’s Hard Knocks: Why did telemarketers lose the game?

The blunders of incompetent telemarketers have led to a potentially useful tool becoming an unwanted nuisance

http://www.mxmindia.com/2011/09/anil-thakraney%E2%80%99s-hard-knocks-why-did-telemarketers-lose-the-game/

India ranks 7th in Facebook timespend

The local network: Experian analysis highlights which countries spend longest on Facebook

http://www.mxmindia.com/2011/09/india-ranks-7th-in-facebook-timespend/

KBC takes the Vritti bus for max recall

Aam aadmi gets hooked to Kaun Banega Crorepati through Vritti i-Media

http://www.mxmindia.com/2011/09/kbc-takes-the-vritti-bus-for-max-recall/

Education discussed at Sakal’s Dubai meet

Sakal’s education conference, Sakal Educon 2011, well received in Dubai Knowledge Village

http://www.mxmindia.com/2011/09/education-discussed-at-sakal%E2%80%99s-dubai-meet/

Radio Mantra celebrates birthday of Lata Mangeshkar

Lata Mangeshkar fans have a reason to cheer as Radio Mantra is paying a tribute to the legendary singer on her 82nd birthday.

http://www.mxmindia.com/2011/09/radio-mantra-celebrates-birthday-of-lata-mangeshkar/

The Anchor: Ramanujam Sridhar on 7 ways brands can stay relevant to their consumers

More than sticking on a logo and a slogan, branding calls for a certain amount of study and, yes, discipline

http://www.mxmindia.com/2011/09/the-anchor-ramanujam-sridhar-on-7-ways-in-which-brands-can-remain-relevant-to-their-consumers/

Stories on 27th September

Can TOI win the Kerala race?

The Times of India gears up to make a splash in the Kerala market with last-minute touches to its plan.

http://www.mxmindia.com/2011/09/can-toi-win-the-kerala-race/

Yesterday's story: Keerthivasan tunes out of Fever, Harshad Jain is new biz head

S Keerthivasan, head of HT Media's Fever FM and music division has moved on, making way for Harshad Jain or Airtel DTH.

http://www.mxmindia.com/2011/09/keerthivasan-bids-goodbye-to-fever-fm-airtel-dths-harshad-jain-to-be-new-biz-head/

Media as an Ingredient

Introducing a new blog by Premjeet Sodhi, President, The Collaborative, Lintas Media Group

http://www.mxmindia.com/2011/09/media-as-an-ingredient/

Chitralekha honours best of times

Chitralekha Group celebrates the best of horology at the second edition of Watch World Awards 2011

http://www.mxmindia.com/2011/09/watch-world-honours-the-best-of-times/

Malls are great for Digital: Ishan Raina

Advertising veteran Ishan Raina on the evolution of OOH

http://www.mxmindia.com/2011/09/malls-are-great-for-digital-ishan-raina/

Ruby Bana joins Madison Media

Ruby Bana has joined Madison Media Group as Chief, Strategy and Insights after a long and productive stint at Havas Media

http://www.mxmindia.com/2011/09/ruby-bana-joins-madison-media-group/

J19 wins rights for Jet buses

First on MxM: J19 Max has won three-year advertising rights for 96 on-ground air transfer buses of Jet Airways across 15 major airports in India.

http://www.mxmindia.com/2011/09/j19-max-wins-ad-rights-for-jet-buses-at-15-airports/

Sam Balsara's big plans for ABC

Madison chief Sam Balsara on his key focus areas as head of the Audit Bureau of Circulation

http://www.mxmindia.com/2011/09/sam-balsara-to-head-abc/

Freaking News by Ranjona Banerji: Where’s the fizz gone?

We seem to be so wrung out and tired by recent events that even some T20 cricket tournament has not filled us with our normal passionate exuberance.

http://www.mxmindia.com/2011/09/freaking-news-by-ranjona-banerji-where%E2%80%99s-the-fizz-gone/

Slowdown? McCann, Dentsu are hiring like crazy

Hiring days are here again as McCann Erickson, Dentsu get in to the act

http://www.mxmindia.com/2011/09/slowdown-mccann-dentsu-are-hiring-like-crazy/

Anil Thakraney’s Debrief: Senseless fun

Anil Thakraney reviews Bisleri's new 'Stay Protected' commercial.

http://www.mxmindia.com/2011/09/anil-thakraney%E2%80%99s-debrief-senseless-fun/

9X Tashan is mobile topper too

9X Tashan has highest uptake In music genre on mobile TV

http://www.mxmindia.com/2011/09/9x-tashan-is-mobile-topper-too/

Dussehra, Durga Puja go online

Getit introduces dedicated websites for information on upcoming festivals

http://www.mxmindia.com/2011/09/dussehra-durga-puja-go-online/

PRCAI 2011 Report Unveils 'Talent Crunch'

Business outlook of PR industry in 2011 stays positive, while retaining existing talent and robust hiring remains a challenge

http://www.mxmindia.com/2011/09/prcai-2011-report-unveils-talent-crunch/

The net is as important as air - Cisco finds

Air, Food, Water, Internet - Cisco study reveals just how important internet and networks have become as fundamental resources in daily life

http://www.mxmindia.com/2011/09/the-net-is-as-important-as-air-cisco-finds/

APCO partners with Condoleezza Rice's consulting group

APCO Worldwide, RiceHadley Group Form Strategic Partnership

http://www.mxmindia.com/2011/09/apco-partners-with-condoleezza-rices-consulting-group/

The Anchor: Ashwini Deshpande on 7 points to remember while refreshing brands

Elephant Design's Ashwini Deshpande on 7 design points to keep in mind when refreshing a brand.

http://www.mxmindia.com/2011/09/the-anchor-ashwini-deshpande-on-7-design-points-to-keep-in-mind-when-refreshing-a-brand-logo/

Stories on 26th September

No place for Sonal Dabral and Prasoon Joshi at O&M

Anil Thakraney interviews Ogilvy India supremo Piyush Pandey. Great questions, super responses.

http://www.mxmindia.com/2011/09/im-not-a-typist/

RIP, Vasant Sathe, grand patron of colour TVs in India

As information and broadcasting minister in 1980-84, Vasant Sathe fought many battles to bring in colour television to the country

http://www.mxmindia.com/2011/09/rip-vasant-sathe-grand-patron-of-colour-tv-in-india/

Meteoric rise for UTV Stars

UTV Stars becomes No1 within 4 weeks of launch

http://www.mxmindia.com/2011/09/meteoric-rise-for-utv-stars/

Reviewing the Reviews: Mausam

Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews

http://www.mxmindia.com/2011/09/silly-season/

Are ads crossing the line too often these days?

The number of complaints by industry self-regulator ASCI leapfrog

http://www.mxmindia.com/2011/09/are-ads-crossing-the-line-too-often-these-days/

Clients want specialization but without siloization: Ashish Bhasin

http://www.mxmindia.com/2011/09/aegis-bowls-a-digital-doosra/

The Anchor: Sanjay Reddy on 7 reasons why regional GECs should be treated differently

http://www.mxmindia.com/2011/09/the-anchor-sanjay-reddy-on-7-reasons-why-regional-gecs-should-be-treated-differently-from-hindi/

Hard Knocks: Why does the ad world lose talent?

Anil Thakraney on why and how it's not just money alone that's taking away talent from advertising agencies

http://www.mxmindia.com/2011/09/anil-thakraney%E2%80%99s-hard-knocks-why-does-the-ad-world-lose-talent/

Rally of the dolls for Parle

Parle vying for a place in Guinness World Records

http://www.mxmindia.com/2011/09/rally-of-the-dolls-for-parle/

How well do you know India?

Test Your India Quotient on NDTV India’s ‘IDBI Bank Sawaal India Ka’

http://www.mxmindia.com/2011/09/how-well-do-you-know-india/

Delhi Mid-Day takes Bollywood to offices

http://www.mxmindia.com/2011/09/delhi-mid-day-takes-bollywood-to-offices/

Stories on 23rd September

Can Sony be GEC #1?

Will the KBC magic help MSM’s Man Jit and N P Singh turn kings of the Hindi GEC arena?

http://www.mxmindia.com/2011/09/can-sony-be-gec-1/

Mediaah!: Is Arnab Goswami the "over-the-top anchor" in the TOI ad?

Mediaah! tries to find out which of the news channel stars fit the Times of India descriptor of over-the-top anchors

http://www.mxmindia.com/2011/09/is-arnab-the-over-the-top-anchor-in-the-toi-ad/

First on MxMIndia: Slowdown forces Bright Outdoor to give up BEST bus biz

Bright Outdoor halts its BEST journey; fresh tender to open next month

http://www.mxmindia.com/2011/09/first-on-mxmindia-best-buses-won%E2%80%99t-be-so-bright/

Hard Knocks:Journos,keep your distance from celebs

At the root of good journalism lies the Lakshman Rekha with celebs, writes Anil Thakraney in context of over-bonding of some journos and celebs over Twitter

http://www.mxmindia.com/2011/09/hard-knocks-dear-journos-keep-your-distance-from-celebs/

94.3 Radio One empowers its listeners

94.3 Radio One has completed five years in the Bangalore market and has initiated a campaign to give its listeners the power to choose what they want to hear on radio by organizing a public feedback forum

http://www.mxmindia.com/2011/09/94-3-radio-one-empowers-its-listeners/

The fast and the gorgeous on NDTV Good Times

NDTV Good Times unveils The Fast and The Gorgeous faces of The Force India F1 team

http://www.mxmindia.com/2011/09/the-fast-and-the-gorgeous-on-ndtv-good-times/

Discovery’s Curiosity answers those awkward questions

Discovery Channel to uncover some of life’s biggest questions, Curiosity to air from October 17

http://www.mxmindia.com/2011/09/discovery%E2%80%99s-curiosity-answers-those-awkward-questions/

Business Standard celebrates use of Hindi in biz

Celebration of Hindi Diwas by Business Standard Hindi, promoting the use of the language in business.

http://www.mxmindia.com/2011/09/business-standard-celebrates-use-of-hindi-language-in-business/

Riot moves to SK&V Communications

Cool young brand Riot has found the right partner in SK&V Communications.

http://www.mxmindia.com/2011/09/riot-moves-to-skv-communications/

UFO Moviez now holds 52% stake in Scrabble Ent

UFO Moviez picks up 26% more in digital cinema systems provider Scrabble Entertainment to take total stake to 52%

http://www.mxmindia.com/2011/09/ufo-moviez-now-holds-52-stake-in-scrabble-ent/

Choice between lion and jackal: Santosh Bhartiya

Founder of Chauthi Duniya Santosh Bhartiya on greedy media owners and corruption in journalism.

http://www.mxmindia.com/2011/09/the-state-of-the-fourth-estate/

Editor Pataudi/Tribute by Vivek Sengupta

Editor-turned-public affairs advistor Vivek Sengupta remembers Tiger Pataudi

http://www.mxmindia.com/2011/09/editor-pataudi-tribute-by-vivek-sengupta/

The Anchor: Pradeep Chopra on 8 mistakes marketers make about social media

http://www.mxmindia.com/2011/09/the-anchor-pradeep-chopra-on-8-mistakes-marketers-make-about-social-media/

Stories on 22nd September

Freaking News | Making sense of gobbedygook

http://www.mxmindia.com/2011/09/making-sense-of-gobbedygook/

Saatchi & Saatchi appoints Hari Desikan as Senior Planner

Saatchi & Saatchi strengthens planning team, appoints Hari Ganesh Desikan as senior planner in Mumbai

http://www.mxmindia.com/2011/09/saatchi-saatchi-appoints-hari-desikan-as-senior-planner/

Mediaah!: Of a toothless Press Council and spineless Editors’ Guild

DNA ed-in-chief Aditya Sinha's column is a win-win. He will turn into a martyr if he's sacked and a hero if he gets away with it

http://www.mxmindia.com/2011/09/of-a-toothless-press-council-and-spineless-editors%E2%80%99-guild/

Rise of the Indie

Creativeland Asia did extremely well at Spikes Asia, signalling that not only have independent agencies arrived, they’re doing so in style

http://www.mxmindia.com/2011/09/creativeland-asia-the-rise-of-the-indie/

Smart move! Huawei ropes in Chetan Bhagat

Writer Chetan Bhagat to endorse China's Huawei products such as smartphones & tablets

http://www.mxmindia.com/2011/09/smart-move-huawei-ropes-in-chetan-bhagat/

Festive season ad spends to rise by 60%

Despite the slowddown, FMCG, corporate campaigns dominate TV

http://www.mxmindia.com/2011/09/festive-season-ad-spends-to-rise-by-60/

Flipkart: Making e-commerce click with an Indian flavour

Flipkart.com’s founder Sachin Bansal talks about how the peculiarities of the Indian buyer have become the online store’s strengths.

http://www.mxmindia.com/2011/09/flipkart-making-e-commerce-click-with-an-indian-flavour/

MTV’s Roadies is a game to wait and watch for

The reality show that has fired young imaginations is roaring ahead on the path to success

http://www.mxmindia.com/2011/09/mtv%E2%80%99s-roadies-is-a-game-to-wait-and-watch-for/

DeBrief: Reliance Netconnect’s little movies

http://www.mxmindia.com/2011/09/debrief-reliance-netconnect%E2%80%99s-little-movies/

The Anchor: Sneha Iype recalls 8 memorable characters on Indian television

http://www.mxmindia.com/2011/09/the-anchor-sneha-iype-recalls-8-memorable-characters-on-indian-television/

Retail pioneer Pillai in Hall of Fame

Retail pioneer Raghu Pillai inducted into the Indian Retail Hall of Fame

http://www.mxmindia.com/2011/09/retail-pioneer-pillai-in-hall-of-fame/

Hurry to register at AdAsia for discounts

Early Bird offer on registration for AdAsia 2011 closes September 30

http://www.mxmindia.com/2011/09/hurry-to-register-at-adasia-for-discounts/

Indian agencies bag 34 metals at Spikes Asia

CreativeLand Asia leads the pack with a Grand Prix as Indian agencies win 34 metals at the Asia-Pacific festival

http://www.mxmindia.com/2011/09/indian-agencies-bag-41-metals-at-spikes-asia/

Stories on 21st September

Indian agencies bag 34 metals at Spikes Asia

CreativeLand Asia leads the pack with a Grand Prix as Indian agencies win 34 metals at the Asia-Pacific festival

http://www.mxmindia.com/2011/09/indian-agencies-bag-41-metals-at-spikes-asia/

Innovation and OOH are synonymous: John Ellery

Be realistic about economic climate, global OOH consultant John Ellery tells Indian outdoor

http://www.mxmindia.com/2011/09/exclusive-interview-with-john-ellery/

Spikes Sidelights | Not a spectacular night

...but the winners made me believe in advertising and communications once again, writes Chhaya Balachandran Aiyer

http://www.mxmindia.com/2011/09/spikes-sidelights-not-a-spectacular-awards-night/

Lever wants more lather from personal care products

Hindustan Unilever's shift to personal products after soaps and detergents

http://www.mxmindia.com/2011/09/lever-wants-more-lather-from-personal-care-products/

O&M, OMD get Bosch Home Appliances mandates

The European Bosch Home Appliances has announced their entry and launch of their product range in India, giving the creative mandates to O&M and media buying to OMD.

http://www.mxmindia.com/2011/09/om-omd-get-bosch-home-appliances-mandates/

Anil Thakraney’s Hard Knocks: What use IIM degree if you are Mr Crude?

It’s simple communication, so why do banks get it wrong so badly?

http://www.mxmindia.com/2011/09/anil-thakraney%E2%80%99s-hard-knocks-what-use-iim-degree-if-you-are-mr-crude/

The full-strength IBF Board of Directors

12th AGM of Indian Broadcasting Foundation elects Board of Directors

http://www.mxmindia.com/2011/09/the-full-strength-ibf-board-of-directors/

Chauthi Duniya plans English weekly

Chauthi Duniya is planning to come out with an English weekly magazine soon, and is looking at a TV channel thereafter

http://www.mxmindia.com/2011/09/chauthi-duniya-plans-english-weekly/

Rotomac’s the write stuff for Ignite Mudra

Ignite Mudra wins Rotomac Pens mandate for branding, creative

http://www.mxmindia.com/2011/09/rotomac%E2%80%99s-the-write-stuff-for-ignite-mudra/

The Anchor: Devraj Sanyal on the 10 songs you’re sure to hear on FM radio

http://www.mxmindia.com/2011/09/the-anchor-devraj-sanyal-on-the-top-10-songs-you%E2%80%99re-likely-to-hear-when-you-tune-in-to-fm-radio/

New packs benefit Dettol Handwash

Reckitt Benckiser launches Dettol Liquid Handwash in new packaging avatar

http://www.mxmindia.com/2011/09/new-packs-benefit-dettol-handwash/

Design submissions invited for classical publications library in India

Harvard University Press holds contest to design Murty Classical Library of India

http://www.mxmindia.com/2011/09/design-submissions-invited-for-classical-publications-library-in-india/

CNBC TV18 hosts conclave to fete Young Turks

Entrepreneurs get a boost with CNBC’s showcase of The Power of Dreams

http://www.mxmindia.com/2011/09/cnbc-tv18-hosts-conclave-to-fete-young-turks/

Stories on 20th September

Why democracy can so easily be an ‘obstacle’

When our hysteria-obsessed TV channels realised that a natural calamity was more newsworthy than a man-made one

http://www.mxmindia.com/2011/09/why-democracy-can-so-easily-be-an-%E2%80%98obstacle%E2%80%99/

Vishal Rally joins BIG CBS Networks as Business Head

It’s a Big change at BIG CBS with Vishal Rally moving from Vodafone to join as Business Head

http://www.mxmindia.com/2011/09/vishal-rally-joins-big-cbs-networks-as-business-head/

Uday Shankar re-elected IBF president

http://www.mxmindia.com/2011/09/uday-shankar-re-elected-ibf-prez-sunil-lulla-veep-punt-goenka-treasurer/

Disney needs to wait a li'l more for FIPB nod

The FIPB approves a proposal from Burda Gesellschaft mit BeschrAnkter Haftung to set up a wholly owned subsidiary

http://www.mxmindia.com/2011/09/walt-disney-will-have-to-wait-a-wee-bit-more-for-fipb-nod/

Spikes Sidelights | Partying hard at Spikes Asia

Day 2 at Spikes Asia in Singapore was fun and loads of partying

http://www.mxmindia.com/2011/09/spikes-sidelights-partying-hard-at-spikes-asia/

No pain, no gain: Everest bags Volini

Everest wins the Ranbaxy Volini business

http://www.mxmindia.com/2011/09/no-pain-no-gain-everest-bags-volini/

Paid news: Who will bell the cat?

When one can’t tell ads from news any more, it’s time to change, say voices from across the industry

http://www.mxmindia.com/2011/09/paid-news-who-will-bell-the-cat/

First on MxMIndia: Lowe Lintas wins Videocon D2H and UltraTech creative biz

Lowe Lintas has bagged the creative mandate for Videocon D2H and UltraTech Cement

http://www.mxmindia.com/2011/09/first-on-mxmindia-lowe-lintas-wins-videocon-d2h-and-ultratech-creative-biz/

Big brands hire rival captains to forge ahead

India Inc hires honchos of rival brands; Sanofi, Glaxo, Pepsi are some of the examples

http://www.mxmindia.com/2011/09/big-brands-hire-rival-captains-to-forge-ahead/

SAB meets the laughter challenge

In a market with little competition and even less talent to tap, comedy specialist SAB has shunned complacency and set its own standards

http://www.mxmindia.com/2011/09/sab-meets-the-laughter-challenge/

Chitralekha group announces watch awards

Watch this space, the Chitralekha Group is going great guns with its global Watch World awards.

http://www.mxmindia.com/2011/09/chitralekha-group-to-kick-off-second-edition-of-watch-world-awards-2011/

DeBrief: It’s raining MCPs!

http://www.mxmindia.com/2011/09/debrief-it%E2%80%99s-raining-mcps/

The anchor: Naresh Gupta on 7 things research will never tell a marketer

http://www.mxmindia.com/2011/09/the-anchor-naresh-gupta-on-7-things-research-will-never-tell-a-marketer/

Stories on 19th September

Spikes Sidelights | No random networking

http://www.mxmindia.com/2011/09/no-random-networking/

My Way: Shashi Sinha on his priorities as President of Ad Club Bombay

The new prez lists his priorities as he takes charge of the Ad Club

http://www.mxmindia.com/2011/09/my-way-shashi-sinha-on-his-priorities-as-president-of-ad-club-bombay/

Corporate sector to fuel GDP growth in coming years: Singh

With the economy heading for a take-off, the government is preparing to join hands with corporate

http://www.mxmindia.com/2011/09/corporate-sector-to-fuel-gdp-growth-in-coming-years-singh/

9X Tashan debuts with a century

104 GRPs in C&S 15-24 PHCHP; TAM Week 37, 2011; emerges a clear leader across all age groups in the PHCHP region

http://www.mxmindia.com/2011/09/9x-tashan-debuts-with-a-century/

Anchor: K Vaitheeswaran on 6 reasons why this is the time for e-commerce in India

http://www.mxmindia.com/2011/09/anchork-vaitheeswaran-on-6-reasons-why-this-is-the-time-for-e-commerce-in-india/

Anil Thakraney's Hard Knocks: No country for funny men

Anil Thakraney loved the Tata Docomo ‘No Getting Away’ as it’s tongue-in-cheek, wicked communication

http://www.mxmindia.com/2011/09/no-country-for-funny-men/

Reviewing the Reviews: Vanity Unfair

The weekly column by Deepa Gahlot casts a critical eye over media reviews of Bollywood releases.

http://www.mxmindia.com/2011/09/reviewing-the-reviews-by-deepa-gahlot/

A whole new world to discover: Rahul Johri

Discovery South Asia’s Rahul Johri speaks at length – and with passion – about the network’s programming ethos

http://www.mxmindia.com/2011/09/a-whole-new-world-to-discover-rahul-johri-2/

Educational publication sector will see more ads

A growing and aspirational middle class spells good news for sectors relating directly and indirectly to education

http://www.mxmindia.com/2011/09/educational-publication-sector-will-see-more-ads-2/

Marico son Rishabh takes the soapy way

Marico founder Harsh Mariwala’s son Rishabh Mariwala opts out of family business to start Soap Opera N More

http://www.mxmindia.com/2011/09/marico-son-rishabh-takes-the-soapy-way/

For Airtel, Docomo, Vodafone & Pepsi, har friendship zaroori hai!

Brands like Airtel, DoCoMo, Vodafone, Pepsi etc use 'friendship' for youth connect

http://www.mxmindia.com/2011/09/for-airtel-docomo-vodafone-pepsi-har-friendship-zaroori-hai/

Activists upset with new Flying Machine ad

Activists upset with Flying Machine's new advertisement, others say it’s cool

http://www.mxmindia.com/2011/09/what-an-ass-er-ad-activists-upset-with-new-flying-machine-ad/

Ayaz Memon in Newswatch: A series that wasn’t

Veteran journalist and cricketwatcher Ayaz Memon on the media coverage of the recent India-England series

http://www.mxmindia.com/2011/09/a-series-that-wasn%E2%80%99t/

Day 2 of Spikes Asia gets underway

http://www.mxmindia.com/2011/09/day-2-of-spikes-asia-gets-underway/

Stories on 17th September

Another ASCI in the making? PMO wants regulator for misleading ads

The Prime Minister’s Office wants a check on misleading ads and a regulatory framework within a year

http://www.mxmindia.com/2011/09/another-asci-in-the-making-pmo-wants-regulator-for-misleading-ads/

Sabyasachi Mishra appointed as JWT Vietnam CEO

Lowe India’s chief growth officer Sabysachi Mishra is JWT’s boss for Vietnam and Indochina

http://www.mxmindia.com/2011/09/sabyasachi-mishra-appointed-as-jwt-vietnam-ceo/

Stories on 16th September

First on MxM: PTM CEO Rajnish Sahay quits

Mr Rajnish Sahay, Chief Executive Officer of Percept Talent Management (PTM), is moving on

http://www.mxmindia.com/2011/09/first-on-mxm-ptm-ceo-rajnish-sahay-quits/

Wanted: a mast, mast Mid-Day

Pradyuman Maheshwari on why Mid-Day must get back to carrying timepass, Bambaiyya content

http://www.mxmindia.com/2011/09/wanted-a-mast-mast-mid-day/

Arnab Goswami as a BJP adviser?

In Freaking News, Ranjona Banerji on the petrol hike coverage, Times Now on Modi, Omar Abdullah’s marriage...

http://www.mxmindia.com/2011/09/arnab-goswami-as-a-bjp-adviser/

Star strikes gold with 3-year high for Hindi movie channel

Star Gold scores 221 GRPs with Singham premiere generating 8.7 TVR

http://www.mxmindia.com/2011/09/star-strikes-gold-with-3-year-high-for-hindi-movie-channel/

Is YouTube fragmenting TV audiences?

With more people going to online video hosting site YouTube to find shows and songs, is the audience being fragmented?

http://www.mxmindia.com/2011/09/is-youtube-fragmenting-tv-audiences/

Wildcraft takes step into new territory with shoes, eyewear

Adventure equipment company Wildcraft eyes new markets as it prepares to launch footwear and eyewear

http://www.mxmindia.com/2011/09/wildcraft-takes-step-into-new-territory-with-shoes-eyewear/

Lucky 13 for Overdrive as it's anniversary time

The automotive magazine launches its iPad app and new website to mark 13 years in the industry

http://www.mxmindia.com/2011/09/overdrive-anniversary-comes-with-special-issue/

Life beyond cricket: Messi and Djokovic pull advertisers to soccer and tennis

With Messi and Djokovic providing the star power, big advertisers turn to non-cricket sports like soccer and tennis

http://www.mxmindia.com/2011/09/life-beyond-cricket-messi-and-djokovic-pull-advertisers-to-soccer-and-tennis/

The Anchor: Dhunji Wadia on 5 reasons why it's gr8 2B an A-Lister

http://www.mxmindia.com/2011/09/the-anchor-dhunji-wadia-on-5-things-about-being-an-a-lister/

Gili Signature unveiled

Gili’s the first sub-brand to offer fresh intricate designs; Prachi Desai named Brand Ambassador

http://www.mxmindia.com/2011/09/gili-signature-unveiled/

Saam TV’s Ganpati Visarjan coverage gets wide response

A contest revolving around its Ganpati immersion coverage by Saam TV generated tremendous response from viewers

http://www.mxmindia.com/2011/09/saam-tv%E2%80%99s-ganpati-visarjan-coverage-gets-wide-response/

Planting a tree to make a difference, Zee News style

Zee News launches My Earth My Duty Campaign, Let’s Plant Hope

http://www.mxmindia.com/2011/09/planting-a-tree-to-make-a-difference-zee-news-style/

Stories on 15th September

Hard Knocks: Ban terrorism coverage

Terrorists will get a setback if they don’t get the bhav they currently get from the media

http://www.mxmindia.com/2011/09/hard-knocks-ban-terrorism-coverage/

Introducing: DeBrief: Anil Thakraney's ad reviews

Anil Thakraney’s ad reviews now on MxMIndia.com. Every Tuesday and Thursday.

http://www.mxmindia.com/2011/09/introducing-debrief-anil-thakraney%E2%80%99s-ad-reviews/

Survey finds: Coverage, not tariff, wins over mobile customers

http://www.mxmindia.com/2011/09/survey-finds-coverage-not-tariff-wins-over-mobile-customers/

The anchor: Anita Nayyar on 8 reasons women are better bosses than men

http://www.mxmindia.com/2011/09/the-anchor-anita-nayyar-on-8-reasons-women-are-better-bosses-than-men/

Salman, Sachin star in celeb track

Salman Khan is guaranteed to give results, says a pilot celeb track study by Brandscapes

http://www.mxmindia.com/2011/09/%E2%80%98starry%E2%80%99-marketing-helps-brands-connect-%E2%80%93-and-sell/

Diamonds in the Tanishq classroom

http://www.mxmindia.com/2011/09/diamonds-in-the-tanishq-classroom/

Sony aims for Rs 150 crore business from Diwali season

http://www.mxmindia.com/2011/09/sony-aims-for-rs-150-crore-business-from-diwali-season/

Nivea celebrates a century of caring for skin

http://www.mxmindia.com/2011/09/nivea-celebrates-a-century-of-caring-for-skin/

Reliance takes it to the heartland with career counselling

http://www.mxmindia.com/2011/09/reliance-takes-it-to-the-heartland-with-career-counselling/

AdAsia 2011: The colour and the certainty

http://www.mxmindia.com/2011/09/adasia-2011-the-colour-and-the-certainty/

Fair and Lovely: HUL ropes in ombudsmen

Hindustan Unilever appoints ombudsmen to resolve disputes and effecting out-of-court settlements

http://www.mxmindia.com/2011/09/fair-and-not-lovely-hul-ropes-in-4-retired-judges-as-ombudsmen/

Stories on 14th September

Paraphrasing Fareed Zakaria

Ranjona Banerji on how the exploitation of every last drop of drama from a news event is practically an art form

http://www.mxmindia.com/2011/09/paraphrasing-fareed-zakaria/

No getting away for toings: Need for an agile, aggro ASCI

ASCI needs more teeth to deal with cheeky campaigns like Tata Docomo's 'no getting away'

http://www.mxmindia.com/2011/09/no-getting-away-for-%E2%80%98toings%E2%80%99-need-for-an-agile-aggro-asci/

Stories on 13th September

Fireworks less bright, but not media players outlook

Part 1 of MXMIndia's look at marketing for the festive season, and how it has been impacted this year

http://www.mxmindia.com/2011/09/fireworks-less-bright-but-not-marketers%E2%80%99-outlook/

Max Hegerman quits Tribal DDB India

Tribal DDB India president moves on with effect from October 1.

http://www.mxmindia.com/2011/09/max-hegerman-quits-tribal-ddb-india/

United Breweries launches Heineken beer

http://www.mxmindia.com/2011/09/united-breweries-launches-heineken-beer/

Through the lens, sadly: Remembering Gautam Rajadhyaksha

Communications consultant and cricket analyst Hemant Kenkre pays tribute to his friend, ace photographer Gautam Rajadhyaksha, who passed away in the early hours of September 13.

http://www.mxmindia.com/2011/09/through-the-lens-sadly-remembering-gautam-rajadhyaksha/

Zombie Talkies, coming to a comic book near you

http://www.mxmindia.com/2011/09/zombie-talkies-coming-to-a-comic-book-near-you/

Reliance Trends takes the toons to the tots

http://www.mxmindia.com/2011/09/reliance-trends-takes-the-toons-to-the-tots/

Coming clean with the tooth, Listerine's challenge

http://www.mxmindia.com/2011/09/coming-clean-with-the-tooth-listerine%E2%80%99s-challenge/

MTV's Roadies goes Hero-ic with rebranding

http://www.mxmindia.com/2011/09/mtv%E2%80%99s-roadies-goes-hero-ic-with-rebranding/

The anchor: Shailendra Katyal on 5 ways to never get your media plan wrong

http://www.mxmindia.com/2011/09/the-anchor-shailendra-katyal-on-five-ways-to-ensure-you-never-get-your-media-plan-wrong/

RIP, King of Soft Focus

In Mediaah! today: RIP, Gautam Rajadhyaksha * Great expectations fm AKB & SD * NYTimes launches India-specific site

http://www.mxmindia.com/2011/09/rip-king-of-soft-focus/

Sanjay Reddy rejoins Zee to head South Cluster

http://www.mxmindia.com/2011/09/sanjay-reddy-rejoins-zee-to-head-south-cluster/

Staff cribs and concerns go inside the glassdoor

Firms and employees taking closer look at posts on third-party review sites like glassdoor.com, insidebuzz.com and salary.com

http://www.mxmindia.com/2011/09/staff-cribs-and-concerns-go-inside-the-glassdoor/

Catchy retro tune for Westside's reinvention

I am sending the TVC and stills separately to PM and RM by Gmail as they are large files. Afaqs has the TVC up on their youtube channel but I haven't found it elsewhere online yet. - VH

http://www.mxmindia.com/2011/09/catchy-retro-tune-for-westside%E2%80%99s-reinvention/

Bids get hotter at online auction site Dealite.in

http://www.mxmindia.com/2011/09/bids-get-hotter-at-online-auction-site-dealite-in/

Ashwin Parthiban, Rajesh Bhargava join Dentsu

http://www.mxmindia.com/2011/09/ashwin-parthiban-rajesh-bhargava-new-appointments-at-dentsu-india-group/

Entrepreneur India turns 2

http://www.mxmindia.com/2011/09/entrepreneur-india-turns-2/

Mythologicals look back to a bright future

GECs get real with mythologicals and historicals on primetime

http://www.mxmindia.com/2011/09/mythologicals-look-back-to-a-bright-future/

The anchor: Manish Bhatt on 8 things an agency does to keep the client in its pocket

http://www.mxmindia.com/2011/09/the-anchor-manish-bhatt-on-8-things-an-agency-does-to-keep-the-client-in-its-pocket-and-not-all-are-good-practices/

Visual impact: Kyoorius DesignYatra 2011 draws to a close

http://www.mxmindia.com/2011/09/visual-impact-kyoorius-designyatra-2011-draws-to-a-close/

Imagine's Haar Jeet seeks to target both parents and kids

http://www.mxmindia.com/2011/09/win-win-for-imagine-as-haar-jeet-targets-both-parents-and-kids/

Stories on 12th September

First on MxM! : Its final. A K Bhattacharya to be Business Standard editor

http://www.mxmindia.com/2011/09/first-on-mxm-it%E2%80%99s-final-a-k-bhattacharya-to-be-business-standard-editor/

Baru’s bye-bye to BS

http://www.mxmindia.com/2011/09/baru%E2%80%99s-bye-bye-to-bs/

Shailesh Dobhal to be Resident Editor for BS, Delhi

http://www.mxmindia.com/2011/09/shailesh-dobhal-to-be-resident-editor-for-business-standard-in-delhi/

The anchor: Harish Bijoor on 6 lessons today's marketers can learn from Salman Khan

Harish Bijoor on six lessons for today's marketers from Salman Khan, the most money-minting Bollywood brand

http://www.mxmindia.com/2011/09/the-anchor-harish-bijoor-on-6-lessons-todays-marketers-can-learn-from-salman-khan/

New Column: Reviewing the Reviews by Deepa Gahlot

Introducing a new weekly column reviewing the popular Bollywood film reviews in the media.

http://www.mxmindia.com/2011/09/new-column-reviewing-the-reviews-by-deepa-gahlot/

The weekend fare and is our media scared of taking on big business?

Freaking News... Ranjona Banerji's near-daily blog reviews the nightly news and the fare in the morningers

http://www.mxmindia.com/2011/09/the-weekend-fare-and-is-our-media-scared-of-taking-on-big-business/

Digitization's sunset date may be delayed

http://www.mxmindia.com/2011/09/digitization%E2%80%99s-sunset-date-may-be-delayed/

Clicking frenzy as e-commerce biggies eye India takeovers

http://www.mxmindia.com/2011/09/clicking-frenzy-as-e-commerce-biggies-eye-india-takeovers/

From KKR, a leap forward to Nokia Champions League Twenty20 for Shahrukh Khan

http://www.mxmindia.com/2011/09/from-kkr-a-leap-forward-to-nokia-champions-league-twenty20-for-shahrukh-khan/

Hordes of nominations for ET NOW-IndiaMART Leaders of Tomorrow Awards 2011

http://www.mxmindia.com/2011/09/hordes-of-nominations-for-et-now-indiamart-leaders-of-tomorrow-awards-2011/

Stories on 9th September

All set for new highs @ AdAsia 2011

http://www.mxmindia.com/2011/09/adasia-2011-a-new-benchmark-in-the-making/

Shashi Sinha will be Big Boss at Ad Club Bombay

Lodestar CEO Shashi Sinha is set to be the new President of the Advertising Club Bombay

http://www.mxmindia.com/2011/09/shashi-sinha-will-be-big-boss-at-ad-club-bombay-2/

I Venkat is new top cop for ad world

Eenadu's I Venkat is elected new Chairman of ASCI

http://www.mxmindia.com/2011/09/i-venkat-is-new-top-cop-for-ad-world/

HUL, Titan Xylys, UB Group rope in Farhan Akhtar as brand ambassador

http://www.mxmindia.com/2011/09/hul-titan-xylys-ub-group-rope-in-farhan-akhtar-as-brand-ambassador/

Stories on 8th September

Unlocking the Power of Mobile: An Initiative Study

http://www.mxmindia.com/2011/09/unlocking-the-power-of-mobile-an-initiative-study/

Top 10 Programmes: HGEC: Week 36 '11

Top 10 shows, GEC

Market: Hindi Speaking Market, Period: Wk 36: Aug 28 to Sep 3 2011

http://www.mxmindia.com/2011/09/699/

Oh Carol! Yahoo replaces its CEO

Online media biggie fires CEO Carol Bartz, replaces her with CFO Tim Morse for the interim

http://www.mxmindia.com/2011/09/oh-carol-yahoo-replaces-its-ceo/

TV companies can get on board this research bus

Ormax Media launches research vehicle for television production houses

http://www.mxmindia.com/2011/09/tv-companies-can-get-on-board-this-research-bus/

Four years of good times with NDTV

NDTV's flagship lifestyle channel, NDTV Good Times, completes four entertaining years

http://www.mxmindia.com/2011/09/four-years-of-good-times-with-ndtv/

Gufic's good medicine for MPG

Havas Media's flagship brand gets the media account for biosciences company

http://www.mxmindia.com/2011/09/gufic%E2%80%99s-good-medicine-for-mpg/

Banerjee scales creative heights of Everest

Everest Brand Solutions has hired Arnab Banerjee as Head of Creative, Art, for Delhi

http://www.mxmindia.com/2011/09/banerjee-scales-creative-heights-of-everest/

Sharper focus for wider offerings from Adfactors

Adfactors PR launches new practices for Media, Entertainment; Consumer, Lifestyle

http://www.mxmindia.com/2011/09/sharper-focus-for-wider-offerings-from-adfactors/

Kyoorius DesignYatra returns to Goa

http://www.mxmindia.com/2011/09/kyoorius-designyatra-returns-to-goa/

All izz well for Aamir's new film

http://www.mxmindia.com/2011/09/sony-entertainment-pays-rs-40-cr-for-amir-khanss-new-films-satellite-broadcast-rights/

Stories on 7th September

Why MxM India?

A chat with 300-odd marketing and media pros indicated there was much gap between demand and supply...

http://www.mxmindia.com/2011/09/why-mxm/

Facebook at a touch with Vodafone Blue handset

Vodafone launches Blue, a handset with integrated Facebook access that's free for a year in India

http://www.mxmindia.com/2011/09/facebook-at-a-touch-with-vodafone-blue-handset/

Of 25-year-old TV journos and their half-baked ideas

Introducing a near-daily blog that will see Ranjona Banerji review the nightly news and the fare in the morningers.

http://www.mxmindia.com/2011/09/of-25-year-old-tv-journos-and-their-half-baked-ideas/

Slowdown will get worse next year: Pranesh Mishra

Pranesh Misra of Brandscapes on the impact of the economic climate on brands, and how to maximize customer retention

http://www.mxmindia.com/2011/09/slowdown-will-get-worse-next-year-pranesh-mishra/

Pushing the needle on the milometer

Mobile company MTS teamed up with a speedy partner of a different sort for a campaign that stood out

http://www.mxmindia.com/2011/09/pushing-the-needle-on-the-milometer/

The spirit of Mediaah! lives on

Hoshiyaar, Khabardaar! Mediaah! cyberspace mein waapis aa gaya hai! No-holds-barred analyses. Mediaah-ishtyle.

http://www.mxmindia.com/2011/09/the-spirit-of-mediaah-lives-on/

‘Taking bets that pay off’

Kotak Mahindra Group's Karthi Marshan on the difference between banks and ketchup, and whether it's really great to be 25

http://www.mxmindia.com/2011/09/%E2%80%98taking-bets-that-pay-off%E2%80%99/

Dude, where’s my page? The flaw that can hack your Facebook

IT security firm Sophos shows how a simple admin move can render a Facebook page open to takeover

http://www.mxmindia.com/2011/09/dude-where%E2%80%99s-my-page-the-flaw-that-can-hack-your-facebook/

‘Film industry to see new business models, revenue streams’

Digital cinema is opening up a whole new world for the film industry, says ASSOCHAM

http://www.mxmindia.com/2011/09/%E2%80%98film-industry-to-see-new-business-models-revenue-streams%E2%80%99/

The Anchor: 8 indications when you know it’s time to bid goodbye to your agency

Ajay Kakar, CMO - Financial Services, Aditya Birla Group on when the time's right for you to say ta ta to your agency

http://www.mxmindia.com/2011/09/8-indications-when-you-know-it%E2%80%99s-time-to-bid-goodbye-to-your-agency/

A pinch of cynicism, please!

Veteran journalist Aroon Tikekar kicks off a new weekly column by Editors tracking news across the country...

http://www.mxmindia.com/2011/09/a-pinch-of-cynicism-please/

Amul takes the road less travelled

http://www.mxmindia.com/2011/09/amul-takes-the-road-less-travelled/

Will Anna wave lead to media curbs?

Anna Hazare issue triggers Cabinet discussion on press exaggeration

http://www.mxmindia.com/2011/09/will-anna-wave-lead-to-media-curbs-2/

WagonR The Journey of a Leader

A look at how Maruti Suzuki's tall boy was established as the market leader

http://www.mxmindia.com/2011/09/deals-on-wheels-%E2%80%93-the-wagonr-run/

New, newer, news: Mid-Day’s changing

Mumbai's popular tabloid has been refurbished, with deep-seated changes as well as design initiatives

http://www.mxmindia.com/2011/09/new-newer-news-mid-day%E2%80%99s-changing/

India gives voice a case study of Anna Hazare’s PR

Hanmer MSL's one-of-a-kind in-depth look at the PR of the anti-corruption crusade

http://www.mxmindia.com/2011/09/india-gives-voice-a-case-study-of-anna-hazare%E2%80%99s-pr/

Suzlon goes for youth connect with green message

Suzlon, the wind power company, is reaching out to youth with its p.a.l.s (Pure Air Lovers Society) initiative

http://www.mxmindia.com/2011/09/suzlon-goes-for-youth-connect-with-green-message-2/

Eco awareness spurs green choices among consumers

Insights from the 2011 Green Brands Global Survey indicate how green brands can connect with their customers

http://www.mxmindia.com/2011/09/eco-awareness-spurs-green-choices-among-consumers-2/

Engagement Study may solve magazines’ measurement blues

AIM plans a credible tool for advertising fraternity to understand consumer engagement with media and evaluate the engagement of magazines vis-�-vis other media

http://www.mxmindia.com/2011/09/engagement-study-may-solve-magazines%E2%80%99-measurement-blues/

Educational publication sector will see more ads

In India, where education is valued and is sought after, and as a sector is fairly liberalised, scholarly publications are set to do well

http://www.mxmindia.com/2011/09/educational-publication-sector-will-see-more-ads/