The MxMINDIA.COM BLOG: Stories on 13th September

Fireworks less bright, but not media players outlook

Part 1 of MXMIndia's look at marketing for the festive season, and how it has been impacted this year

http://www.mxmindia.com/2011/09/fireworks-less-bright-but-not-marketers%E2%80%99-outlook/

Max Hegerman quits Tribal DDB India

Tribal DDB India president moves on with effect from October 1.

http://www.mxmindia.com/2011/09/max-hegerman-quits-tribal-ddb-india/

United Breweries launches Heineken beer

http://www.mxmindia.com/2011/09/united-breweries-launches-heineken-beer/

Through the lens, sadly: Remembering Gautam Rajadhyaksha

Communications consultant and cricket analyst Hemant Kenkre pays tribute to his friend, ace photographer Gautam Rajadhyaksha, who passed away in the early hours of September 13.

http://www.mxmindia.com/2011/09/through-the-lens-sadly-remembering-gautam-rajadhyaksha/

Zombie Talkies, coming to a comic book near you

http://www.mxmindia.com/2011/09/zombie-talkies-coming-to-a-comic-book-near-you/

Reliance Trends takes the toons to the tots

http://www.mxmindia.com/2011/09/reliance-trends-takes-the-toons-to-the-tots/

Coming clean with the tooth, Listerine's challenge

http://www.mxmindia.com/2011/09/coming-clean-with-the-tooth-listerine%E2%80%99s-challenge/

MTV's Roadies goes Hero-ic with rebranding

http://www.mxmindia.com/2011/09/mtv%E2%80%99s-roadies-goes-hero-ic-with-rebranding/

The anchor: Shailendra Katyal on 5 ways to never get your media plan wrong

http://www.mxmindia.com/2011/09/the-anchor-shailendra-katyal-on-five-ways-to-ensure-you-never-get-your-media-plan-wrong/

RIP, King of Soft Focus

In Mediaah! today: RIP, Gautam Rajadhyaksha * Great expectations fm AKB & SD * NYTimes launches India-specific site

http://www.mxmindia.com/2011/09/rip-king-of-soft-focus/

Sanjay Reddy rejoins Zee to head South Cluster

http://www.mxmindia.com/2011/09/sanjay-reddy-rejoins-zee-to-head-south-cluster/

Staff cribs and concerns go inside the glassdoor

Firms and employees taking closer look at posts on third-party review sites like glassdoor.com, insidebuzz.com and salary.com

http://www.mxmindia.com/2011/09/staff-cribs-and-concerns-go-inside-the-glassdoor/

Catchy retro tune for Westside's reinvention

I am sending the TVC and stills separately to PM and RM by Gmail as they are large files. Afaqs has the TVC up on their youtube channel but I haven't found it elsewhere online yet. - VH

http://www.mxmindia.com/2011/09/catchy-retro-tune-for-westside%E2%80%99s-reinvention/

Bids get hotter at online auction site Dealite.in

http://www.mxmindia.com/2011/09/bids-get-hotter-at-online-auction-site-dealite-in/

Ashwin Parthiban, Rajesh Bhargava join Dentsu

http://www.mxmindia.com/2011/09/ashwin-parthiban-rajesh-bhargava-new-appointments-at-dentsu-india-group/

Entrepreneur India turns 2

http://www.mxmindia.com/2011/09/entrepreneur-india-turns-2/

Mythologicals look back to a bright future

GECs get real with mythologicals and historicals on primetime

http://www.mxmindia.com/2011/09/mythologicals-look-back-to-a-bright-future/

The anchor: Manish Bhatt on 8 things an agency does to keep the client in its pocket

http://www.mxmindia.com/2011/09/the-anchor-manish-bhatt-on-8-things-an-agency-does-to-keep-the-client-in-its-pocket-and-not-all-are-good-practices/