Why MxM India?
A chat with 300-odd marketing and media pros indicated there was much gap between demand and supply...
Vodafone launches Blue, a handset with integrated Facebook access that's free for a year in India
Introducing a near-daily blog that will see Ranjona Banerji review the nightly news and the fare in the morningers.
Pranesh Misra of Brandscapes on the impact of the economic climate on brands, and how to maximize customer retention
Mobile company MTS teamed up with a speedy partner of a different sort for a campaign that stood out
Hoshiyaar, Khabardaar! Mediaah! cyberspace mein waapis aa gaya hai! No-holds-barred analyses. Mediaah-ishtyle.
Kotak Mahindra Group's Karthi Marshan on the difference between banks and ketchup, and whether it's really great to be 25
IT security firm Sophos shows how a simple admin move can render a Facebook page open to takeover
Digital cinema is opening up a whole new world for the film industry, says ASSOCHAM
Ajay Kakar, CMO - Financial Services, Aditya Birla Group on when the time's right for you to say ta ta to your agency
Veteran journalist Aroon Tikekar kicks off a new weekly column by Editors tracking news across the country...
Anna Hazare issue triggers Cabinet discussion on press exaggeration
A look at how Maruti Suzuki's tall boy was established as the market leader
Mumbai's popular tabloid has been refurbished, with deep-seated changes as well as design initiatives
Hanmer MSL's one-of-a-kind in-depth look at the PR of the anti-corruption crusade
Suzlon, the wind power company, is reaching out to youth with its p.a.l.s (Pure Air Lovers Society) initiative
Insights from the 2011 Green Brands Global Survey indicate how green brands can connect with their customers
AIM plans a credible tool for advertising fraternity to understand consumer engagement with media and evaluate the engagement of magazines vis-�-vis other media
In India, where education is valued and is sought after, and as a sector is fairly liberalised, scholarly publications are set to do well
