Experiential marketing is here, it is growing, and marketers and advertisers are embracing it eagerly. How well will it work?
Ranjona Banerji's review nightly news on TV and the fare in the morning papers
Okay, advertising is not full of stuffed shirts – but along with the fun, there’s plenty of hard work going on
While I understand the desperate need for a lifestyle approach to paints advertising, there is a crying need for originality in this category.
Siemens Ltd and Medanta – The Medicity have joined forces to take affordable and quality healthcare to the remote corners around Gurgaon.
After getting the digital rights for Visa and Wrigley’s, BBDO Proximity has now attained the digital mandates for Nissan India.
PIX moves media mandate to MediaVest and Zoom advertising
Hindustan Times has been constantly building into the youth market with several initiatives and campaigns for the young.
Mindshare India strengthens Delhi operations, welcomes Sushanto Biswas as partner - client leadership.
M&C Saatchi India has announced that Kamal Oberoi, its India Chairman and MD, has resigned to pursue other interests.
The Mirchi Kaan awards 2011 were announced yesterday, with McCann Worldgroup managing to dominate yet again.
3 leading TV channels, Star, Colors & Zee TV unite to support Saffolalife in a brand new TVC to celebrate “your heart’s birthday”. With this The Times of India will gifts readers in three cities a free copy as a birthday present for their heart, along with a surprise on the front page.
