A strong client-agency relationship is vital for success, says Samsonite president, and sure enough the brand bagged Advertiser of the Year at Spikes Asia.
After losing a dozen staffers to McCann, JWT is said to have written to fast-growing rival
Ranjona Banerji reviews nightly news on television and the fare in the morning papers.
Post its re-entry into India, Peugeot is now looking out for agencies to handle its PR mandates.
Nitin Karani avers that the media needs to go beyond the superficial. There are many interesting queer stories waiting to be told. If mainstream newspapers and channels won't tell these, then the competition will.
The blunders of incompetent telemarketers have led to a potentially useful tool becoming an unwanted nuisance
The local network: Experian analysis highlights which countries spend longest on Facebook
Aam aadmi gets hooked to Kaun Banega Crorepati through Vritti i-Media
Sakal’s education conference, Sakal Educon 2011, well received in Dubai Knowledge Village
Lata Mangeshkar fans have a reason to cheer as Radio Mantra is paying a tribute to the legendary singer on her 82nd birthday.
More than sticking on a logo and a slogan, branding calls for a certain amount of study and, yes, discipline
