As London-based EMM International launched in Mumbai last week, a look at whether media audits can work in India work, and how effectively?
Josy Paul says it would be incorrect to restrict the traits of a creative person to a fixed number
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.
Hathway has confirmed that its new HD service is set to launch to subscribers in select are of Hathway Digital networks in Mumbai, Delhi, Hyderabad and Bangalore.
Taj Television Limited has extended the partnership with Zimbabwe Cricket for worldwide television rights till 2019. The agreements with Taj Television Limited cover the Zimbabwe Cricket Seasons in excess of an eight-year period from 2012 through to 2019.
The Ministry of Health and Family Welfare’s restrictions on depiction of tobacco-related products in films and television will also extend to the print and out-of-home media
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases… in Reviewing the Reviews
What I don’t like about what’s happening is that the Indian media only stands up for the middle class, for ‘people like us’.
