Tuesday 15 November 2011

Stories on 15th November

Vinod Mehta: I just want to fade away quietly

Outlook Editor-in-Chief Vinod Mehta talks exclusively to MxMIndia about his recently launched memoirs and more (Text & Video Interview)

http://www.mxmindia.com/2011/11/vinod-mehta-%E2%80%98i-just-want-to-fade-away-quietly%E2%80%99/


The Anchor: 7 points to learn from being in business

It has an unbeatable thrill, the sort you get when you are playing a game and want to achieve higher scores.

For the 5th Grand Kerala Shopping Festival which opens on December 1, the State has planned unique and innovative events on a massive scale for shopping enthusiasts.

Maruti Suzuki has trained over 10 lakh people in safe driving in the last decade in its ‘National Road Safety Mission’ which attains the 500,000 mark, and the company targets to double Maruti Driving Schools in next three years.

Mudra India has announced the appointment of Sharmila Malekar as the Senior Vice-President at Mudra West.

After quitting Grey, Bindu Sethi will be now working as the National Head Planning for JWT India.

The investment will be for new infrastructure, partnerships, brand building and sustainability programmes.

If a trainee copywriter came to me with such a script, I would recommend the chap to a psychiatrist.

Tiger Balm has provided its creative mandates to Quadrant Communications.

Editor Vinod Mehta’s book is a good nostalgia trip for those who are familiar with the place and time and will remember names and incidents. It is also a good lesson for those starting in the profession.

Two new agencies, Euro RSCG Design & Mosaik Communication, join HAVAS DESIGN+ community