The theme of AdAsia – Uncertainty – underlines the need to keep up with change if one is not to be left behind. Industry attendees weigh in.
Amidst all the gush about AdAsia 2011, a senior mediaperson dwells on why it's OK if you've given it a miss.
With 54 percent of their business comes from the developing market, the HUL chief terms it the ‘emerging market company’ as the economic centres shift to emerging markets.
From insights into a changing world, to marketing solutions for an increasingly younger audience, and more... AdAsia got off to a stimulating start.
AdAsia tackles the question of how marketers can make good use of the digital revolution.
Naming no Names is the mid-week column by well-known novelist, columnist and counsellor, Gouri Dange.
Truth be told, Radia only did her job. She may have been involved in murky negotiations, but all she did was ride an already corrupt and rotting political system.
What’s-On-India’s distribution reaches 40 million, with 15 million homes added in October.
NDTV released their quarter results which ended on September 30, 2011. NDTV consolidated income rose to Rs 114 crore from Rs 86 crore in the same quarter last year, an increase of 32 percent.
Reliance Broadcast Network’s BIG Street retains OOH mandate for the premium Line II of Delhi Metro till 2016.
Rediffusion Y&R's media arm TME has entered into a strategic alliance with the Havas group's MPG
