Expectations, suggestions and experiences, AdAsians in conversation with MxM India on their takeaways from this edition of the Congress
The News Broadcasters Asscociation asks the Prime Minister to ask the Press Council of India chief to mind his own business
No faces, no pictures – maybe that’s why radio captures minds so engagingly.
For the new generation ‘new’ is disposable. New keeps changing every moment and what matters to them is ‘now’.
Volatility is not a part of our life any more, it is our life, says the PepsiCo chief. Hence, make volatility an intrinsic part of the plan.
Asian women are different from women across the globe and so are their buying habits. The session ‘Marketing to Women Consumers in Asia’ emphasized the importance of marketing to women, which is often ignored.
Celebrating its 250th anniversary this year, Faber-Castell has reason to rejoice. A conversation with Count Andreas von Faber-Castell.
AdAsia 2011 scored high on style and presentation but could’ve done a little better with content, writes Ajay Kakar
MSM appoints Ms Smriti Krishna as Sr Vice President & Head of Human Resources for the network.
We need to once again take a hard look and check if what the Press Council chairman says is entirely wrong. Some-soul searching would actually do us good, and perhaps we’ll hire better personnel in the media.
The David Droga – R Balki session was cancelled but there was plenty of other excitement on the last day of AdAsia 2011.
