Stories on 31st Jul

U-turn to comfort zone!
Anita Nayyar is among the many captains of media agencies who have returned after a short to long stint on the other side
http://www.mxmindia.com/2012/07/u-turn-to-comfort-zone/

End of Season 1 of Satyamev Jayate: The good, the bad and the ugly truths of life
There are many who think that the show was a success and will eventually lead to some change as evolutions don't happen overnight
http://www.mxmindia.com/2012/07/satyamev-jayate-the-good-the-bad-and-the-ugly-truths-of-life/

MxMIndia alerts via BBM (23050B5D) and WhatsApp (+919920650363), privacy assured
MxMIndia has announced the coordinates for accessing alerts via BBM and Whatsapp with an assurance that the ids will not be shared with anyone... advertisers included
http://www.mxmindia.com/2012/07/mxmindia-alerts-via-bbm-23050b5d-and-whatsapp-919920650363-privacy-assured/

Hockey India signs multi-year deal with ESPN Star
ESPN STAR Sports to exclusively broadcast all international hockey test matches under HI to be played in India for the next 5 years
http://www.mxmindia.com/2012/07/hockey-india-signs-multi-year-deal-with-espn-star/

Hungama Digital bags Best Campaign award at PMAA
It also bagged a Gold in 'The Best Innovative concept' category, two Silvers for 'The Best Use of the Internet in a Promotion Marketing Campaign' and 'Best Use of Social Marketing in a Promotion Marketing Campaign'
http://www.mxmindia.com/2012/07/hungama-digital-bags-best-campaign-award-at-pmaa/

Mediaah! Dear Editor, Mint: It's incorrect to damn TV news
Pradyuman Maheshwari is upset with the Mint editorial highlighting the 'narrowness' on television news. There are enough malaises that afflict newspapers too, he writes in Mediaah!
http://www.mxmindia.com/2012/07/mediaah-dear-editor-mint-its-incorrect-to-damn-tv-news/

Divya Bhaskar launches Rajkaaj in Ahmedabad
Divya Bhaskar launched Rajkaaj to address this heightened reader need for political news
http://www.mxmindia.com/2012/07/divya-bhaskar-launches-rajkaaj-in-ahmedabad/

Alpenliebe re-creates irresistibility in Ice Age 4
In this TV commercial, Scrat, who is one of most loved characters from the franchise, has turned this attention towards his favourite Alpenliebe
http://www.mxmindia.com/2012/07/alpenliebe-re-creates-irresistibility-in-ice-age-4/

LinOpinion wins PR mandate for Stemade Biotech
LinOpinion is mandated to educate publics on the concept of dental stem cell banking and increase media visibility for Stemade
http://www.mxmindia.com/2012/07/linopinion-wins-pr-mandate-for-stemade-biotech/

D Ramakrishna on 6 (of many) things that'll never change in advertising
Cartwheel CEO D Ramakrishna on six of the very many things that will never change in adland
http://www.mxmindia.com/2012/07/d-ramakrishna-on-6-of-many-things-thatll-never-change-in-advertising/

Ranjona Banerji: Good to hear sports greats on CNN-IBN
Don't let the headline above fool you and click on it to read Ranjona Banerji's take on the coverage on the Northern Grid collapse and why she loves Boria Majumdar so much
http://www.mxmindia.com/2012/07/ranjona-banerji-good-to-hear-sports-greats-on-cnn-ibn/

Debrief: Surf Excel: The power of idea
Good, fun stuff. Kids will enjoy it, but more importantly, so will the moms, who are the target audience for Surf Excel
http://www.mxmindia.com/2012/07/debrief-surf-excel-the-power-of-idea/

Stories on 30th Jul

Is news media ownership a cause for worry?
In the first edition of MxM Mondays, Tariq Ansari, Vinod Mehta, Sevanti Ninan, Maheshwer Peri, Tarun Tejpal, Paranjoy Guha Thakurta, Ranjona Banerji and Pradyuman Maheshwari comment on the issue of ownership of the news media. Should there be entry barriers?
http://www.mxmindia.com/2012/07/is-news-media-ownership-a-cause-for-worry/

India wins 4 gold and 3 silvers at Appies 2012
Marketing campaigns for 48 global brands make the shortlist
http://www.mxmindia.com/2012/07/india-wins-4-gold-and-3-silvers-at-appies-2012/

Industry welcomes DAVP plans to embrace digital with cautious optimism
But there is a cautious optimism among industry players as far as ad spends in the medium is concerned
http://www.mxmindia.com/2012/07/industry-welcomes-davp-plans-to-embrace-digital-with-cautious-optimism/

Now. get your Metro shoes home delivered
If the customer does not get his/her size and if it's available in any other store, then Metro will procure and send it to the customer’s home with no delivery charge
http://www.mxmindia.com/2012/07/now-get-your-metro-shoes-home-delivered/

BM study finds almost two-thirds of world leaders are on Twitter
However, whilst the social network offers direct interaction between users, almost half of world leaders don’t follow any of their peers
http://www.mxmindia.com/2012/07/bm-study-finds-almost-two-thirds-of-world-leaders-are-on-twitter/

AFAA's programme to turn young talent into achievers
Janet Lee, a veteran in the advertising and professional training industries, will conduct the intensive five-day residential programme
http://www.mxmindia.com/2012/07/afaas-programme-to-turn-young-talent-into-achievers/

AdStrat: Parle's Wafers 'Khaaneka aapka kya hai funda?'
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/07/adstrat-parles-wafers-khaaneka-aapka-kya-hai-funda/

Reviewing the Reviews: Super un-cool sex gags in KSKHH
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/07/reviewing-the-reviews-super-un-cool-sex-gags-in-kskhh/

Happy, a 'hot' choice for two brands
Happy gets appointed creative agency for Maiya's Foods & Amante lingerie
http://www.mxmindia.com/2012/07/happy-a-hot-choice-for-two-brands/

The Anchor: 8 reasons why professional networking sites are important
Networking and meeting people in different areas of expertise can help you when you need information, says Yogesh Bansal
http://www.mxmindia.com/2012/07/the-anchor-8-reasons-why-professional-networking-sites-are-important/

Anil Thakraney: Cool Britannia!
Personally speaking, I am all ready for the future. I have decided to start a specialized scam ads shop. Which to me sounds like a really lucrative business
http://www.mxmindia.com/2012/07/anil-thakraney-cool-britannia/

Ranjona Banerji: Honey, you stole the show!
The British feel that Indians only feel welcome when they see other Indians. In this case it backfired - as cultural determinism normally does
http://www.mxmindia.com/2012/07/ranjona-banerji-honey-you-stole-the-show/

Stories on 27th Jul

Fourtifying media & brands with research
Just four years in the business, Vispy Doctor and Shailesh Kapoor's Ormax Media has become a key ally of Indian media and brands
http://www.mxmindia.com/2012/07/fourtifying-media-brands-with-research/


Two announcements on Week #2: Get MxM news via BBM/WhatsApp + MxM Mondays
Now get MxMIndia news and alerts via Blackberry Messenger (BBM) and WhatsApp. Plus MxM Mondays to discuss issues in detail
http://www.mxmindia.com/2012/07/two-announcements-on-week-2-get-mxm-news-via-bbmwhatsapp-mxm-mondays/


MIB looks ahead as Sectoral Innovation Council recommends embracing tech & new media
The primary objective was to design a policy ecosystem in which new ideas would be integrated into the mainstream and get converted into policy initiatives by the government
http://www.mxmindia.com/2012/07/mib-looks-ahead-as-sectoral-innovation-council-recommends-embracing-tech-new-media/


Sony rolls out 360-deg campaign for KBC's Sept launch
The latest season of KBC is expected to commence by the end of August or beginning September with nearly 52 episodes and duration of 1.5 hours
http://www.mxmindia.com/2012/07/sony-rolls-out-360-deg-campaign-for-kbcs-sept-launch/


Lowe Lintas unveils new Surf Excel campaign
Continuing with the internationally adapted concept of 'Dirt is good', Lowe lintas has devised another campaign for Surf Excel
http://www.mxmindia.com/2012/07/lowe-lintas-unveils-new-surf-excel-campaign/


Do 'phoren' names work for Made-in-India brands?
Do consumers get influenced by names like 'Munich Polo' and 'Franco Leone' for locally made products?
http://www.mxmindia.com/2012/07/do-phoren-names-work-for-made-in-india-brands/


MxM Buzzer # 2 | The Olympics Special
Quizmaster Sorbojeet Chatterjee’s 10 questions on the Olympics constitute MxM Buzzer #2. Plus Mayank Jain and Himanshu Agarwal win Buzzer #1
http://www.mxmindia.com/2012/07/mxm-buzzer-2-the-olympics-special/


Rohan Chandran joins Big FM as Station Head in BLR
BIG FM appoints Rohan Chandran as Station Head for Bengaluru
http://www.mxmindia.com/2012/07/rohan-chandran-jons-big-fm-as-station-head-in-blr/


DGM India launches dgMatix ad network
dgMatix's proprietary technology is capable of tracking click frauds, measuring campaign performance on various parameters
http://www.mxmindia.com/2012/07/dgm-india-launches-dgmatix-ad-network/


Divya Bhaskar launches City Bhaskar in Surat & Vadodara
Till now City Bhaskar in Gujarat was available with Divya Bhaskar in Ahmedabad only
http://www.mxmindia.com/2012/07/divya-bhaskar-launches-city-bhaskar-in-surat-vadodara/


Calvin John joins CaratLane VP-Marketing
He will oversee the implementation of national marketing campaigns that will drive growth for the brand
http://www.mxmindia.com/2012/07/calvin-john-joins-caratlane-vp-marketing/


The Anchor: 6 things to watch out for in the 2012 London Games
Wish you were at the West End, Covent Garden, Piccadilly, Oxford Street ,Kensington Gardens, Buckingham Palace, Tate Modern, instead of wherever you are, says Ranjona Banerji
http://www.mxmindia.com/2012/07/the-anchor-6-things-to-watch-out-for-in-the-2012-london-games/


Anil Thakraney: Page 3 versus Oprah
Personally speaking, I am all ready for the future. I have decided to start a specialized scam ads shop. Which to me sounds like a really lucrative business
http://www.mxmindia.com/2012/07/anil-thakraney-page-3-versus-oprah/


Ranjona Banerji: Why I love Arnab Goswami. Really!
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/07/why-i-love-arnab-goswami-really/

Stories on 26th Jul

Happy route to success
Kartik Iyer and Praveen Das of five-year-old Bengaluru-based agency Happy Creative Services insist on not compromising on results
http://www.mxmindia.com/2012/07/happy-route-to-success/


Big Boys go to B-school for betterment
Individuals often opt for these programmes on their own, but companies too nominate and shortlist candidates
http://www.mxmindia.com/2012/07/big-boys-go-to-b-school-for-betterment/


Prime focus is to gain supremacy: Asianet Movies
Asianet launched its first-ever round-the-clock movie channel, Asianet Movies, last week
http://www.mxmindia.com/2012/07/prime-focus-is-to-gain-supremacy-asianet-movies/


Ormax to help brands pick right face with Celebritix
The software is targeted for mainly advertisers, media planners and celebrities firms to help them which attribute of a celeb suits a brand/product the most
http://www.mxmindia.com/2012/07/ormax-to-help-brands-pick-right-face-with-celebritix/


Circuit9 lights up in Bengaluru
The agency is the brain child of Ajay Gupta and Raghu S
http://www.mxmindia.com/2012/07/circuit9-lights-up-in-bengaluru/


ID8Labs embellishes top deck to grow
ID8Labs has hired key senior executives in a bid to build its leadership team and focus on new business opportunities
http://www.mxmindia.com/2012/07/id8labs-embellishes-top-deck-to-grow/


Globosport to get global glitter with Platinum Rye stake
Globosport's Brand Advisory Business is slated to beIndia's first ever talent procurement and content management company for brands
http://www.mxmindia.com/2012/07/globosport-to-get-global-glitter-with-platinum-rye-stake/


Storytelling through the years
Story telling in advertising has been a worldwide trend. Though today its noticeable that the advertisers are moving from a virtual world to the real feedbacks from consumers
http://www.mxmindia.com/2012/07/storytelling-through-the-years/


Paritosh Joshi: How to make a really spectacular mistake
A weekly column by Paritosh Joshi, until recently CEO, Star CJ. Given his varied experience in the media and industry bodies, Mr Joshi will analyse issues concerning the business of media, measurement and research
http://www.mxmindia.com/2012/07/paritosh-joshi-how-to-make-a-really-spectacular-mistake/


Architectural Digest creates AD Magical Spaces
Sussanne Roshan launches first 'magical space' at Palladium with a unique interior exhibit
http://www.mxmindia.com/2012/07/architectural-digest-creates-ad-magical-spaces/


Ten acquires French Football League till '15
The deal negotiated with MP& Silva, a leading international sports rights agency, will allow Ten Network to offer 232 matches Live and Exclusive
http://www.mxmindia.com/2012/07/ten-acquires-french-football-league-till-15/


The Anchor: 5 reasons why Digitization may not happen even by Oct 31
Just a little over three months to go for digitization in the four metros and it looks like we're going to see a replay of the same ol' story
http://www.mxmindia.com/2012/07/the-anchor-5-reasons-why-digitization-may-not-happen-even-by-oct-31/


Debrief: Raymond's boring celebration
Completely stupid work this is. While I appreciate Raymond’s attempt to expand their market share by positioning the brand for all occasions, the ad is totally dull and trite
http://www.mxmindia.com/2012/07/debrief-raymond-a-boring-celebration/


Ranjona Banerji: Why slam Mid-Day, Ms Baghel?
Almost 30 years in the media have taught me that life and death are cyclical. You never know when something revives, writes Ranjona Banerji
http://www.mxmindia.com/2012/07/ranjona-banerji-why-slam-mid-day-ms-baghel/

Stories on 25th Jul

Our battle is to out-think TOI: Meenal Baghel
Anil Thakraney gets the Mumbai Mirror editor-in-chief to speak like no Times of India group editor has ever done before. A must-read interview
http://www.mxmindia.com/2012/07/our-battle-is-to-out-think-toi-meenal-baghel/


HUL, Dabur & Colgate Q1 sales up 20%, next few Qs challenging
The consumer goods companies said the next few quarters could be challenging if the monsoon is weak and the rupee continues to fall
http://www.mxmindia.com/2012/07/hul-dabur-colgate-q1-sales-up-20-next-few-qs-challenging/


Crazeal enters cinemas for experiential marketing
Crazeal has rolled out a nationwide experiential marketing campaign to connect with consumers
http://www.mxmindia.com/2012/07/crazeal-enters-cinemas-for-experiential-marketing/

Why CMOs needn't feel guilty about going for Cannes Lions
Clients must attend festivals like the Cannes Lions to spot inspiring ideas, particularly in the digital, social and mobile and media worlds
http://www.mxmindia.com/2012/07/why-attending-cannes-lions-is-no-longer-an-indulgence-for-cmos/


Ignitee appoints Ranjoy Dey as Chief Operating Officer
Mr Dey will be based at Ignitee's Gurgaon office - managing the business across the offices of Ignitee in Delhi, Mumbai and Chennai
http://www.mxmindia.com/2012/07/ignitee-appoints-ranjoy-dey-as-chief-operating-officer/


Ogaan Cancer Foundation creates a breast cancer awareness campaign
In a bid to support the cause of breast cancer awareness, Ogaan Cancer Foundation has created a new campaign with filmmaker, Zoya Akthar
http://www.mxmindia.com/2012/07/ogaan-cancer-foundation-creates-a-breast-cancer-awareness-campaign/


Nitin Singh joins Indigo Consulting as biz head
He will be responsible for managing the recently acquired Indigo Consulting's relationships and scaling up the digital business in the Delhi region
http://www.mxmindia.com/2012/07/nitin-singh-joins-indigo-consulting-as-biz-head/


WATBlog announces CMO conference
It is a platform to connect with the Marketing Heads of India's Top Brands
http://www.mxmindia.com/2012/07/watblog-announces-cmo-conference/


Suvarna launches 3 fiction shows
All three shows will go on air from July 30
http://www.mxmindia.com/2012/07/suvarna-launches-3-fiction-shows/


The Anchor: 6 ways to create pathbreaking & sustainable communication for a brand
One significant conclusion with regard to communication has dawned - successful organizations always have top-driven communication, says N Chandramouli
http://www.mxmindia.com/2012/07/the-anchor-6-ways-to-create-pathbreaking-sustainable-communication-for-a-brand/


Anil Thakraney: Murder in the factory
I sometimes wonder if CEOs put in special efforts to appoint the correct HR personnel for their factories. And ensure they are heavy trained for the job
http://www.mxmindia.com/2012/07/anil-thakraney-murder-in-the-factory/

Stories on 23rd Jul

Is there money to be made in e-commerce?
Questions marks on the business models of ecommerce have led to worries on what lies ahead for click-and-shops
http://www.mxmindia.com/2012/07/is-there-money-to-be-made-in-e-commerce/


Mindshare continues to be India's #1 media agency, Madison is at #2: RECMA billings report
Maxus, Loderstar UM and Lintas Media Group are rank third, fourth and fifth respectively in the RECMA billings report
http://www.mxmindia.com/2012/07/mindshare-continues-to-be-indias-1-media-agency-madison-is-at-2-recma-billings-report/


Global luxe brands woo first-timers with sales
A CII-AT Kearney study recently observed that End of season sales have played a good role in getting more and more Indians to get their first experience of luxury
http://www.mxmindia.com/2012/07/global-luxe-brands-woo-first-timers-with-sales/


NewsX staff to vote on name change
Newly acquired English news channel NewsX mulls a name change. Status quo, INX News, IMN News, India News English, Nation 24 or any other...
http://www.mxmindia.com/2012/07/newsx-staff-to-vote-on-name-change/


Nachiket Pantvaidya to replace Nitin Vaidya as head of Star Plus
The appointment was announced along with the news of business head, Hindi channels, Star India, Nitin Vaidya putting down his papers on Friday after a stint of only 14 months
http://www.mxmindia.com/2012/07/nachiket-pantvaidya-to-replace-nitin-vaidya-as-head-of-star-plus/


Percept Live takes flight with Rs 200cr investment
Percept Live businesses will include all the IPs created and owned by the Percept Group, including IPs in the live entertainment, sports, celebrity management, digital and media space
http://www.mxmindia.com/2012/07/percept-live-takes-flight-with-rs-200cr-investment/


'If you're not ready for digital, your company is': Media Rhythm 4
Stratagem Media Pvt. Ltd, an independent media services company, held its fourth training program called ‘ReveNEW Concepts - The Media Rhythm series and Ideas’ on July 21
http://www.mxmindia.com/2012/07/if-youre-not-ready-for-digital-your-company-is-media-rhythm-4/


MSLGROUP wins three Golden World Awards 2012
Hanmer MSL, MSL New York and MSL China awarded for creative communication programs that generate business results for clients
http://www.mxmindia.com/2012/07/mslgroup-wins-three-golden-world-awards-2012/


Cadbury's 'nayi dosti ka Subh aarambh'
Continuing with its Shubh Aarambh campaigns, Cadbury is now focussing on Nayi Dosti ka Shubh aarambh with Friendship Day around the corner
http://www.mxmindia.com/2012/07/cadburys-nayi-dosti-ka-subh-aarambh/


Ad Strat: Tata I-Shakti unpolished dals
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/07/ad-strat-tata-i-shakti-unpolished-dals/


Relaxo signs Salman Khan as brand ambassador for Hawaii
Indian footwear biggie 'Relaxo' signs Salman Khan as brand ambassador for its slipper brand 'Hawaii' to showcase the strength and toughness of the product
http://www.mxmindia.com/2012/07/relaxo-signs-salman-khan-as-brand-ambassador-for-hawaii/


The Anchor: 5 reasons when you know you can become an entrepreneur
Kavita Jain on when the time's right to turn entrepreneur
http://www.mxmindia.com/2012/07/the-anchor-5-reasons-when-you-know-you-can-become-an-entrepreneur/


Anil Thakraney: Cap on TV ads harsh. but necessary
Bottom-line: Yup, TRAI's proposal is autocratic and draconian. But if their new guideline does get implemented, the television medium will regain some of its lost sheen
http://www.mxmindia.com/2012/07/anil-thakraney-cap-on-tv-ads-harsh-but-necessary/


Ranjona Banerji: NCP ties itself for Whiner of the Week award
The award for Noosemaker/Whiner/Tantrum Thrower of the week is divided between PA Sangma and Sharad Pawar
http://www.mxmindia.com/2012/07/ranjona-banerji-ncp-ties-itself-for-whiner-of-the-week-award/

Stories on 3rd Jul

Scarecrow's simple way to Success
Simplicity and hard work seem to have worked for Scarecrow Communications which has been on an account-winning spree
http://www.mxmindia.com/2012/07/scarecrows-simple-way-to-success/


Archies changes logo to make brand contemporary
Archies says the logo change is to make the brand relevant to customers to ensure that it is not the same brand with whom their parents grew up with
http://www.mxmindia.com/2012/07/archies-changes-logo-to-make-brand-contemporary/


Perfetti appoints Ramesh Jayaraman as MD
Sameer Suneja moves on to a global role as Executive Vice President - Innovation and Business Development
http://www.mxmindia.com/2012/07/perfetti-appoints-ramesh-jayaraman-as-md/


Mediavest appoints Atul Sharma as GM
Mr Sharma will oversee the Dabur business and report to Sulina Menon, Executive Director, SMG
http://www.mxmindia.com/2012/07/mediavest-appoints-atul-sharma-as-gm/


Aidem wins advertising duties for Jaya TV network
The company will be handling the advertising sales duties for the Tamil television network for the next 3 years
http://www.mxmindia.com/2012/07/aidem-wins-ad-sales-duties-for-jaya-network/


Paritosh Joshi joins Ormax as Strategic Advisor
The former Star CJ CEO will advise the research and business teams at Ormax Media
http://www.mxmindia.com/2012/07/paritosh-joshi-joins-ormax-as-strategic-advisor/


Nishad Ramachandran joins Hansa Cequity as VP & Head of Digital Experience
Hansa Cequity, part of the RK Swamy Hansa Group, is one of India's leading integrated customer marketing & technology services company
http://www.mxmindia.com/2012/07/nishad-ramachandran-joins-hansa-cequity-as-vp-head-of-digital-experience/


BIG FM among 100 most successful brands in Power Brands 2012
The second edition of Power Brands provides a bigger platform for the brands to stamp their authority
http://www.mxmindia.com/2012/07/big-fm-among-100-most-successful-brands-in-power-brands-2012/


Suvarna Launches new weekend comedy show
This is an episodic fiction comedy and the story revolves around a family which runs a small business of home-made products
http://www.mxmindia.com/2012/07/suvarna-launches-new-weekend-comedy-show/


9X Tashan now also available on Tata Sky
Launched on August 31 2011, 9X Tashan is available across cable and satellite homes
http://www.mxmindia.com/2012/07/9x-tashan-now-also-available-on-tata-sky/


Lokmat Samachar's Pune edition launched
It is a national daily for the Hindi-speaking population of Pune says Rishi Darda
http://www.mxmindia.com/2012/07/lokmat-samachars-pune-edition-launched/


The Anchor: Suman Srivastava on 5 Reasons why Marketing is a Creative Business
Marketers should define their category by the way their customers see it, rather than the way the industry sees it, says Suman Srivastava
http://www.mxmindia.com/2012/07/the-anchor-suman-srivastava-on-5-reasons-why-marketing-is-a-creative-business/


Debrief: Hero: Desh Ka Vroom Vroom!
What would have been even better is, if they had weaved in entertaining situations around the hand motion, that would have added adrenalin to the TVC
http://www.mxmindia.com/2012/07/debrief-hero-desh-ka-vroom-vroom/


Ranjona Banerji: Don't be jingoistic; do your job, journos!
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/07/ranjona-banerji-dont-be-jingoistic-do-your-job-journos/