Happy route to success
Kartik Iyer and Praveen Das of five-year-old Bengaluru-based agency Happy Creative Services insist on not compromising on results
http://www.mxmindia.com/2012/07/happy-route-to-success/
Big Boys go to B-school for betterment
Individuals often opt for these programmes on their own, but companies too nominate and shortlist candidates
http://www.mxmindia.com/2012/07/big-boys-go-to-b-school-for-betterment/
Prime focus is to gain supremacy: Asianet Movies
Asianet launched its first-ever round-the-clock movie channel, Asianet Movies, last week
http://www.mxmindia.com/2012/07/prime-focus-is-to-gain-supremacy-asianet-movies/
Ormax to help brands pick right face with Celebritix
The software is targeted for mainly advertisers, media planners and celebrities firms to help them which attribute of a celeb suits a brand/product the most
http://www.mxmindia.com/2012/07/ormax-to-help-brands-pick-right-face-with-celebritix/
Circuit9 lights up in Bengaluru
The agency is the brain child of Ajay Gupta and Raghu S
http://www.mxmindia.com/2012/07/circuit9-lights-up-in-bengaluru/
ID8Labs embellishes top deck to grow
ID8Labs has hired key senior executives in a bid to build its leadership team and focus on new business opportunities
http://www.mxmindia.com/2012/07/id8labs-embellishes-top-deck-to-grow/
Globosport to get global glitter with Platinum Rye stake
Globosport's Brand Advisory Business is slated to beIndia's first ever talent procurement and content management company for brands
http://www.mxmindia.com/2012/07/globosport-to-get-global-glitter-with-platinum-rye-stake/
Storytelling through the years
Story telling in advertising has been a worldwide trend. Though today its noticeable that the advertisers are moving from a virtual world to the real feedbacks from consumers
http://www.mxmindia.com/2012/07/storytelling-through-the-years/
Paritosh Joshi: How to make a really spectacular mistake
A weekly column by Paritosh Joshi, until recently CEO, Star CJ. Given his varied experience in the media and industry bodies, Mr Joshi will analyse issues concerning the business of media, measurement and research
http://www.mxmindia.com/2012/07/paritosh-joshi-how-to-make-a-really-spectacular-mistake/
Architectural Digest creates AD Magical Spaces
Sussanne Roshan launches first 'magical space' at Palladium with a unique interior exhibit
http://www.mxmindia.com/2012/07/architectural-digest-creates-ad-magical-spaces/
Ten acquires French Football League till '15
The deal negotiated with MP& Silva, a leading international sports rights agency, will allow Ten Network to offer 232 matches Live and Exclusive
http://www.mxmindia.com/2012/07/ten-acquires-french-football-league-till-15/
The Anchor: 5 reasons why Digitization may not happen even by Oct 31
Just a little over three months to go for digitization in the four metros and it looks like we're going to see a replay of the same ol' story
http://www.mxmindia.com/2012/07/the-anchor-5-reasons-why-digitization-may-not-happen-even-by-oct-31/
Debrief: Raymond's boring celebration
Completely stupid work this is. While I appreciate Raymond’s attempt to expand their market share by positioning the brand for all occasions, the ad is totally dull and trite
http://www.mxmindia.com/2012/07/debrief-raymond-a-boring-celebration/
Ranjona Banerji: Why slam Mid-Day, Ms Baghel?
Almost 30 years in the media have taught me that life and death are cyclical. You never know when something revives, writes Ranjona Banerji
http://www.mxmindia.com/2012/07/ranjona-banerji-why-slam-mid-day-ms-baghel/
