Scarecrow's simple way to Success
Simplicity and hard work seem to have worked for Scarecrow Communications which has been on an account-winning spree
http://www.mxmindia.com/2012/07/scarecrows-simple-way-to-success/
Archies changes logo to make brand contemporary
Archies says the logo change is to make the brand relevant to customers to ensure that it is not the same brand with whom their parents grew up with
http://www.mxmindia.com/2012/07/archies-changes-logo-to-make-brand-contemporary/
Perfetti appoints Ramesh Jayaraman as MD
Sameer Suneja moves on to a global role as Executive Vice President - Innovation and Business Development
http://www.mxmindia.com/2012/07/perfetti-appoints-ramesh-jayaraman-as-md/
Mediavest appoints Atul Sharma as GM
Mr Sharma will oversee the Dabur business and report to Sulina Menon, Executive Director, SMG
http://www.mxmindia.com/2012/07/mediavest-appoints-atul-sharma-as-gm/
Aidem wins advertising duties for Jaya TV network
The company will be handling the advertising sales duties for the Tamil television network for the next 3 years
http://www.mxmindia.com/2012/07/aidem-wins-ad-sales-duties-for-jaya-network/
Paritosh Joshi joins Ormax as Strategic Advisor
The former Star CJ CEO will advise the research and business teams at Ormax Media
http://www.mxmindia.com/2012/07/paritosh-joshi-joins-ormax-as-strategic-advisor/
Nishad Ramachandran joins Hansa Cequity as VP & Head of Digital Experience
Hansa Cequity, part of the RK Swamy Hansa Group, is one of India's leading integrated customer marketing & technology services company
http://www.mxmindia.com/2012/07/nishad-ramachandran-joins-hansa-cequity-as-vp-head-of-digital-experience/
BIG FM among 100 most successful brands in Power Brands 2012
The second edition of Power Brands provides a bigger platform for the brands to stamp their authority
http://www.mxmindia.com/2012/07/big-fm-among-100-most-successful-brands-in-power-brands-2012/
Suvarna Launches new weekend comedy show
This is an episodic fiction comedy and the story revolves around a family which runs a small business of home-made products
http://www.mxmindia.com/2012/07/suvarna-launches-new-weekend-comedy-show/
9X Tashan now also available on Tata Sky
Launched on August 31 2011, 9X Tashan is available across cable and satellite homes
http://www.mxmindia.com/2012/07/9x-tashan-now-also-available-on-tata-sky/
Lokmat Samachar's Pune edition launched
It is a national daily for the Hindi-speaking population of Pune says Rishi Darda
http://www.mxmindia.com/2012/07/lokmat-samachars-pune-edition-launched/
The Anchor: Suman Srivastava on 5 Reasons why Marketing is a Creative Business
Marketers should define their category by the way their customers see it, rather than the way the industry sees it, says Suman Srivastava
http://www.mxmindia.com/2012/07/the-anchor-suman-srivastava-on-5-reasons-why-marketing-is-a-creative-business/
Debrief: Hero: Desh Ka Vroom Vroom!
What would have been even better is, if they had weaved in entertaining situations around the hand motion, that would have added adrenalin to the TVC
http://www.mxmindia.com/2012/07/debrief-hero-desh-ka-vroom-vroom/
Ranjona Banerji: Don't be jingoistic; do your job, journos!
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/07/ranjona-banerji-dont-be-jingoistic-do-your-job-journos/
