U-turn to comfort zone!
Anita Nayyar is among the many captains of media agencies who have returned after a short to long stint on the other side
http://www.mxmindia.com/2012/07/u-turn-to-comfort-zone/
End of Season 1 of Satyamev Jayate: The good, the bad and the ugly truths of life
There are many who think that the show was a success and will eventually lead to some change as evolutions don't happen overnight
http://www.mxmindia.com/2012/07/satyamev-jayate-the-good-the-bad-and-the-ugly-truths-of-life/
MxMIndia alerts via BBM (23050B5D) and WhatsApp (+919920650363), privacy assured
MxMIndia has announced the coordinates for accessing alerts via BBM and Whatsapp with an assurance that the ids will not be shared with anyone... advertisers included
http://www.mxmindia.com/2012/07/mxmindia-alerts-via-bbm-23050b5d-and-whatsapp-919920650363-privacy-assured/
Hockey India signs multi-year deal with ESPN Star
ESPN STAR Sports to exclusively broadcast all international hockey test matches under HI to be played in India for the next 5 years
http://www.mxmindia.com/2012/07/hockey-india-signs-multi-year-deal-with-espn-star/
Hungama Digital bags Best Campaign award at PMAA
It also bagged a Gold in 'The Best Innovative concept' category, two Silvers for 'The Best Use of the Internet in a Promotion Marketing Campaign' and 'Best Use of Social Marketing in a Promotion Marketing Campaign'
http://www.mxmindia.com/2012/07/hungama-digital-bags-best-campaign-award-at-pmaa/
Mediaah! Dear Editor, Mint: It's incorrect to damn TV news
Pradyuman Maheshwari is upset with the Mint editorial highlighting the 'narrowness' on television news. There are enough malaises that afflict newspapers too, he writes in Mediaah!
http://www.mxmindia.com/2012/07/mediaah-dear-editor-mint-its-incorrect-to-damn-tv-news/
Divya Bhaskar launches Rajkaaj in Ahmedabad
Divya Bhaskar launched Rajkaaj to address this heightened reader need for political news
http://www.mxmindia.com/2012/07/divya-bhaskar-launches-rajkaaj-in-ahmedabad/
Alpenliebe re-creates irresistibility in Ice Age 4
In this TV commercial, Scrat, who is one of most loved characters from the franchise, has turned this attention towards his favourite Alpenliebe
http://www.mxmindia.com/2012/07/alpenliebe-re-creates-irresistibility-in-ice-age-4/
LinOpinion wins PR mandate for Stemade Biotech
LinOpinion is mandated to educate publics on the concept of dental stem cell banking and increase media visibility for Stemade
http://www.mxmindia.com/2012/07/linopinion-wins-pr-mandate-for-stemade-biotech/
D Ramakrishna on 6 (of many) things that'll never change in advertising
Cartwheel CEO D Ramakrishna on six of the very many things that will never change in adland
http://www.mxmindia.com/2012/07/d-ramakrishna-on-6-of-many-things-thatll-never-change-in-advertising/
Ranjona Banerji: Good to hear sports greats on CNN-IBN
Don't let the headline above fool you and click on it to read Ranjona Banerji's take on the coverage on the Northern Grid collapse and why she loves Boria Majumdar so much
http://www.mxmindia.com/2012/07/ranjona-banerji-good-to-hear-sports-greats-on-cnn-ibn/
Debrief: Surf Excel: The power of idea
Good, fun stuff. Kids will enjoy it, but more importantly, so will the moms, who are the target audience for Surf Excel
http://www.mxmindia.com/2012/07/debrief-surf-excel-the-power-of-idea/
