Stories on 28th Mar '13

10 Questions for JWT, Ford & Bobby Pawar
Mediaah! asks the dramatis personae some leading questions a la Arnab Goswami on news hour
http://www.mxmindia.com/?p=44639


Ball in Ford India's court now
The Ford India management will take action after its internal investigations are done, but since the Abby entry was approved by a Ford official, it's wrong to make the JWT India folks the scapegoat
http://www.mxmindia.com/?p=44633


Social media bats for Bobby Pawar
There was a spontaneous outpouring of sympathy for #Scamadgate victim Bobby Pawar on Facebook and Twitter
http://www.mxmindia.com/?p=44634


Not sacking, self-regulation needed, say activists
What is worrying is that many ads show women as an object rue sociologist Sarla Bijapurkar and Population first director Dr A L Sharada.
http://www.mxmindia.com/?p=44690


After Bobby Pawar, will Ford marketing head also go?
JWT India crucified its CCO even as it emerged that Ford endorsed entry of Berlusconi ad at the Abby!
http://www.mxmindia.com/?p=44584


Anil Thakraney: Pawar had to go
JWT must consider itself fortunate if Ford decides to continue with the partnership, writes Anil Thakraney
http://www.mxmindia.com/?p=44599

Mediaah! Should Ford sack JWT India for ad mishandling? + Cut the Katju!
The Indian bosses at Ford and JWT may have tendered their apologies, but is that enough? Not everyone thinks that justice has been done. Meanwhile, what about our own Markandey Katju? Time to send him packing?
http://www.mxmindia.com/2013/03/mediaah-should-ford-sack-jwt-india-for-ad-mishandling-cut-the-katju/


Digitization reaches 67% in Phase II cities: MIB
According to the Ministry of Information and Broadcasting, complete digitization has been achieved in four cities, 8 cities have achieved more than 75% and 28 cities achieve more than 50%
http://www.mxmindia.com/?p=44616


Heineken upbeat about social for UCL
Heineken is looking to recruit a lucky football fan, who is digitally and socially savvy, creative, witty, passionate and eager, to report on the UEFA Champions League Final weekend for Heineken's social media channels in India
http://www.mxmindia.com/?p=44614


Debrief: Mumbai Police: Weak & Ineffective
Safety of women is now favourite dinnertime conversation; it was a matter of time before a public service campaign went on air. The Mumbai Police has come up with one, but it's a classic case of noble intention let down by dull communication
 http://www.mxmindia.com/?p=44610

Ogilvy uses colourful language for MP Tourism TVC
Ogilvy & Mather has incorporated the spirit of Holi in the fourth of its series of ads for Madhya Pradesh Tourism, with its TVC 'Colours'
http://www.mxmindia.com/?p=44613


Germs personified on radio for HUL's Domex
HUL's Domex ran a campaign on Big FM, with characters Jaggu Jaundice, Tatya Typhoid and Danny Diarrhea spreading the message of toilet hygiene and sanitization
http://www.mxmindia.com/?p=44618


Cannes Lions Young Media Academy to launch at 2013 festival
The International Festival of Creativity, Cannes Lions, has announced the launch of a young media academy which will complete a line-up of six academies at this year's festival
http://www.mxmindia.com/?p=44617


Zoom hikes ad rates by 30%
TV channel Zoom has rolled out a 30 percent hike in its advertising rates with immediate effect, stating that this is in line with the true value of its offering
http://www.mxmindia.com/?p=44612


Additional speakers for Goafest announced
Swami Sukhabodhananda, Graham Fink and Abhishek Kapoor have joined the line-up of speakers at Goafest 2013
http://www.mxmindia.com/?p=44611


ANCHOR | ONE BIG IDEA by Sanjay Mehta
The thrust around social media analytics needs to grow
http://www.mxmindia.com/?p=44609

Stories on 26th Mar'13

Master marketer AK is Godrej's new mascot
Moving away from product-specific brand ambassadors, Godrej has roped in Aamir Khan to endorse its overall brand image. How well will this work?
 http://www.mxmindia.com/?p=44494


IBF asks for withdrawl of TRAI notification on ad duration
IBF has called for withdrawal of the notification and re-initiation of a participatory dialogue that helps make self-regulation of advertising minuteage in line with global standards a reality
http://www.mxmindia.com/?p=44537

Peter Mukerjea's Media Mullings: Less is More!
The economics of the broadcast business would not hold up for very long anywhere if there was 'unlimited inventory' in any market and this is one of the reasons the economics of the broadcasting industry in India is so weak
http://www.mxmindia.com/?p=44488

Pepsi bags exclusive pouring rights with 8 teams at IPL
PepsiCo India has announced its association with eight out of nine Pepsi-IPL teams as the 'Exclusive Pouring Partner' for the upcoming IPL 2013
http://www.mxmindia.com/?p=44500

MEC India wins Dixcy Scott media duties
MEC India has been awarded the media duties for innerwear brand Dixcy Scott. after a multi-agency pitch
http://www.mxmindia.com/?p=44492

Viacom18 Motion Pictures enters regional cinema space
Reaching out to audiences across markets, the studio plans to launch new movies in five languages
http://www.mxmindia.com/?p=44501

Mediaah! Should Ford sack JWT India for ad mishandling? + Cut the Katju!
The Indian bosses at Ford and JWT may have tendered their apologies, but is that enough? Not everyone thinks that justice has been done. Meanwhile, what about our own Markandey Katju? Time to send him packing?
http://www.mxmindia.com/?p=44502

Ranjona Banerji: Katju's heart is beating for the wrong reasons!
The Press Council chief needs to listen to journalists from across the country rather than limit to a few influence-pushers in Delhi, writes Ranjona Banerji
http://www.mxmindia.com/?p=44503

Debrief: Hero Pleasure:  Mindless celeb advertising
You have to be crazy to even imagine that the multi billionaire Ms Chopra would ride a lowly scooter. I know her job in an ad is to look pretty and get the eyeballs, but shouldn't these guys pay at least a modicum of attention to credibility?
http://www.mxmindia.com/?p=44491


VML Qais wins digital duties of HealthFore, division of Religare Technologies
VML Qais, the Indian arm of Cannes Lion-winning network VML, has won all the digital duties for Religare Technologies' Healthcare IT service offering, HealthFore
http://www.mxmindia.com/?p=44490

Dainik Bhaskar to launch Mosaic 2012 'Best in Print'
Bigger than its previous edition, Mosaic 2012 features 121 print campaigns across 105 brands from 31 top agencies
http://www.mxmindia.com/?p=44493

Xpress Money appoints Gozoop as its digital media agency
Money transfer brand Xpress Money has appointed digital marketing agency Gozoop Online to augment its social media presence
http://www.mxmindia.com/?p=44489

ANCHOR | One Big Idea by Colin Lawrence
Thirst for info in an age of changing geo-pol coords

http://www.mxmindia.com/?p=44484

Stories on 21st Mar'13

Master marketer AK is Godrej's new mascot
Moving away from product-specific brand ambassadors, Godrej has roped in Aamir Khan to endorse its overall brand image. How well will this work?
http://www.mxmindia.com/2013/03/master-marketer-ak-is-godrejs-new-mascot/

IBF asks for withdrawl of TRAI notification on ad duration
IBF has called for withdrawal of the notification and re-initiation of a participatory dialogue that helps make self-regulation of advertising minuteage in line with global standards a reality
http://www.mxmindia.com/2013/03/ibf-asks-for-withdrawl-of-trai-notification-on-ad-duration/

Peter Mukerjea's Media Mullings: Less is More!
The economics of the broadcast business would not hold up for very long anywhere if there was 'unlimited inventory' in any market and this is one of the reasons the economics of the broadcasting industry in India is so weak
http://www.mxmindia.com/2013/03/peter-mukerjeas-media-mullings-less-is-more/

Pepsi bags exclusive pouring rights with 8 teams at IPL
PepsiCo India has announced its association with eight out of nine Pepsi-IPL teams as the 'Exclusive Pouring Partner' for the upcoming IPL 2013
http://www.mxmindia.com/2013/03/pepsi-bags-exclusive-pouring-rights-with-8-teams-at-ipl/

MEC India wins Dixcy Scott media duties
MEC India has been awarded the media duties for innerwear brand Dixcy Scott. after a multi-agency pitch
http://www.mxmindia.com/2013/03/mec-india-wins-dixcy-scott-media-duties/

Viacom18 Motion Pictures enters regional cinema space
Reaching out to audiences across markets, the studio plans to launch new movies in five languages
http://www.mxmindia.com/2013/03/viacom18-motion-pictures-enters-regional-cinema-space/

Mediaah! Should Ford sack JWT India for ad mishandling? + Cut the Katju!
The Indian bosses at Ford and JWT may have tendered their apologies, but is that enough? Not everyone thinks that justice has been done. Meanwhile, what about our own Markandey Katju? Time to send him packing?
http://www.mxmindia.com/2013/03/mediaah-should-ford-sack-jwt-india-for-ad-mishandling-cut-the-katju/

Ranjona Banerji: Katju's heart is beating for the wrong reasons!
The Press Council chief needs to listen to journalists from across the country rather than limit to a few influence-pushers in Delhi, writes Ranjona Banerji
http://www.mxmindia.com/2013/03/ranjona-banerji-katjus-heart-is-beating-for-the-wrong-reasons/

Debrief: Hero Pleasure:  Mindless celeb advertising
You have to be crazy to even imagine that the multi billionaire Ms Chopra would ride a lowly scooter. I know her job in an ad is to look pretty and get the eyeballs, but shouldn't these guys pay at least a modicum of attention to credibility?
http://www.mxmindia.com/2013/03/debrief-hero-pleasure-mindless-celeb-advertising/

VML Qais wins digital duties of HealthFore, division of Religare Technologies
VML Qais, the Indian arm of Cannes Lion-winning network VML, has won all the digital duties for Religare Technologies' Healthcare IT service offering, HealthFore
http://www.mxmindia.com/2013/03/vml-qais-wins-digital-duties-of-healthfore-division-of-religare-technologies/

Dainik Bhaskar to launch Mosaic 2012 'Best in Print'
Bigger than its previous edition, Mosaic 2012 features 121 print campaigns across 105 brands from 31 top agencies
http://www.mxmindia.com/2013/03/dainik-bhaskar-to-launch-mosaic-2012-best-in-print/

Xpress Money appoints Gozoop as its digital media agency
Money transfer brand Xpress Money has appointed digital marketing agency Gozoop Online to augment its social media presence
http://www.mxmindia.com/2013/03/xpress-money-appoints-gozoop-as-its-digital-media-agency/

ANCHOR | One Big Idea by Colin Lawrence: Thirst for info in an age of changing geo-pol coords

http://www.mxmindia.com/2013/03/one-big-idea-by-colin-lawrence-thirst-for-info-in-an-age-of-changing-geo-pol-coords/

Stories on 25th Mar'13

MxM Mondays: Does India need more sports channels?
For a country mainly mad about one sport, India has a surprisingly large number of sports channels on TV (17 of them!). Is the market sturdy enough for more?
 http://www.mxmindia.com/?p=44397

TRAI notifies duration of ads on TV channels
Standards of Quality of Service (Duration of Advertisements in Television Channels) (Amendment) Regulations, 2013 restricts duration of ads in channels to a maximum of 12 minutes in any given clock-hour
 http://www.mxmindia.com/?p=44417

An Ap(p)t offering from Hungama
Hungama.com has launched a next-generation music application that plans to break the competitive digital music market and elevating the listening experience
 http://www.mxmindia.com/?p=44416

Meera Sharath Chandra: Roaring for her own turf
Tigress Tigress, founded by Meera Sharath Chandra, aims for higher order conversations and delivery on overall brand strategy and consumer engagement across all communication touchpoints. In a hot domain, she tells MxMIndia how she plans to surge ahead
 http://www.mxmindia.com/?p=44401

AdStrat: V-Guard's ad with a twist
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=44396

Mindshare Appoints Rajit Desai as Partner - Consulting
Mindshare has announced the appointment of Rajit Desai as Partner, Mindshare Consulting
 http://www.mxmindia.com/?p=44459

Anil Thakraney | Credit for return of marines must go to media
Had the media not raised a hue and cry, these murderers were lost to us forever, there's no way the government would have negotiated furiously with their Italian counterparts to find a way to get these doods back. A pat on the back is in order, and am hoping it comes from the usually sleepy PM
 http://www.mxmindia.com/?p=44393

Samsung, Nokia, Micromax more researched than Apple
According to the PrecisionMatch Mobile Handset Market Insights, Samsung Galaxy S3 is the most viewed model
 http://www.mxmindia.com/?p=44414

Need for more wire news agencies: I&B Minister
Minister Manish Tewari said that the potential was tremendous as these agencies facilitated information flow at the sub regional, regional and national level
 http://www.mxmindia.com/?p=44402

MIB to launch Centralised Monitoring System for encrypted signals
The system will be able to detect those MSOs which do not carry the mandated encrypted signals
 http://www.mxmindia.com/?p=44400

Parle signs BachchanSr to endorse Gold Star cookies
Parle Products will be carrying out an extensive marketing campaign for the premium cookie with Amitabh Bachchan as brand ambassador
 http://www.mxmindia.com/?p=44419

ANCHOR | ONE BIG IDEA: One Big Idea by Supriyo Sinha
Going micro, beyond metros
http://www.mxmindia.com/?p=44418

Stories on 22nd Mar'13

Is it right to damn the Copycats?
Not all in the creative frat agree that it's right to nail and name those charged of copy-paste advertising
http://www.mxmindia.com/?p=46271


Anil Thakraney: Why plagiarism is unstoppable
We are a nation of a million scamsters and cheaters, so there's no reason why the desi ad guys won't join in the party. This nation scores very poorly on ethics, and it's a reality we have to accept and live with
http://www.mxmindia.com/?p=46273


Guest column by Vinod Natesan: Moving on from F words
If Indian advertising has been trending recently, it has been due to the Ford Figo Fiasco and other F words that have since followed. But it is time to ditch all things F, says guest columnist Vinod Natesan
http://www.mxmindia.com/?p=46282

130mn digital pay-TV homes by 2020 to contribute $17 bn in revenues
The projections are published in a new report called India Pay-TV & Broadband Markets
http://www.mxmindia.com/?p=46294

Highlights for Children and Delhi Press unveil new kids' mags
The partnership will create Highlights Champs and Highlights Genies for Indian children
http://www.mxmindia.com/?p=46310

Ajay Chandwani on Montreux fest jury
Percept director Ajay Chandwani is on the jury of the Golden award of Montreux Festival being held in Switzerland this week
http://www.mxmindia.com/?p=46292

Razorfish acquires Neev; aims to be No 1 in 18 months
The acquisition triggers the launch of the Razorfish brand in India, and the move follows a number of acquisitions recently announced by Publicis Groupe
http://www.mxmindia.com/?p=46284

AdStrat: Symphony: Cooling off
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=46275

Reviewing the Reviews: Ek Thi Daayan
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/?p=46274

Aasheesh Mediratta is the new CEO at FashionAndYou
Fashion and lifestyle e-retailer fashionandyou.com has announced the appointment of Aasheesh Mediratta as its new CEO
http://www.mxmindia.com/?p=46323

Yahoo! Weather & Yahoo! Mail on mobile
Yahoo! has announced two new mobile experiences - Yahoo! Weather for iPhone (also iPod, and iPod Touch) and Yahoo! Mail for iPad and Android tablets
http://www.mxmindia.com/?p=46324

Rajan Anandan takes over as IAMAI chairman
Rajan Anandan, Managing Director, Google India, is the new Chairman of the Internet and Mobile Association of India (IAMAI). He will take over from Hitesh Oberoi, Managing Director and CEO, InfoEdge
http://www.mxmindia.com/?p=46322

Think aloud for a Broadcast Regulator: Manish Tewari
At the CII CEOs' roundtable on broadcast, I&B Minister Manish Tewari mooted the idea of a 'techno-commercial' regulator for the broadcast sector
http://www.mxmindia.com/?p=46283

Arun Prakash appointed EVP of Vuclip
Mr Prakash will lead strategy and execution for Vuclip, as well as manage all aspects of consumer interactions
http://www.mxmindia.com/?p=46304


ANCHOR | One Big Idea by Ranjona Banerji
Time to reclaim lost territory
http://www.mxmindia.com/?p=46272

Stories on 20th Mar'13

Aim to grow 30-35% globally: Nick Seckold
If you do things right, you can steal the march on your competitors, says Mindshare's Head of Digital, Asia Pacific in a freewheeling interview on technology, the business and how India is doing
http://www.mxmindia.com/2013/03/aim-to-grow-30-35-globally-nick-seckold-mindshare/

Taproot is 'Agency of the Year' at Adfest 2013
Taproot India was declared as the Agency of the Year. Leo Burnett was named as Network of the Year
http://www.mxmindia.com/2013/03/taproot-is-agency-of-the-year-at-adfest-2013/

Meera Sharath Chandra turns "Tigress Tigress"
Meera Sharath Chandra, former ECD of Momentum Worldwide UK and former MD of WPP compansuy Syzygy UK, has started an integrated digital communications agency, Tigress Tigress
http://www.mxmindia.com/2013/03/meera-sharath-chandra-turns-tigress-tigress/

Havas Media to handle the Media Duties of Wonder Cement
The account size is valued at Rs 25 to 30 crore
http://www.mxmindia.com/2013/03/havas-media-to-handle-the-media-duties-of-wonder-cement/

O&M creates campaign for Vodafone Unlimited Data
Ogilvy & Mather Mumbai has created a new campaign for Vodafone's Unlimited Data plan, which encourages viral videos and social networking on mobile
http://www.mxmindia.com/2013/03/om-creates-campaign-for-vodafone-unlimited-data/

Vikram Malhotra quits Viacom18 Motion Pictures
Vikram Malhotra, Chief Operating Officer at Viacom18 Motion Pictures, is leaving to pursue his entrepreneurial aspirations, after a little over two years at the company
http://www.mxmindia.com/2013/03/vikram-malhotra-quits-viacom18-motion-pictures/

Anil Thakraney: Katju Sir, how do you teach curiosity?
I have a bad feeling Justice Katju thinks of Indian journalists exactly what he thinks of the rest of India; perhaps he believes that 90 percent of us are fools, and that might be the reason for the latest diktat
http://www.mxmindia.com/2013/03/anil-thakraney-katju-sir-how-do-you-teach-curiosity/

Guardian ed Alan Rusbridger's 10 mantras of Open Journalism
Guardian editor Alan Rusbridger evangelized open journalism at the Press Club Mumbai on the subject 'The Future of Journalism in a Digital Age'
http://www.mxmindia.com/2013/03/guardian-ed-alan-rusbridgers-10-mantras-of-open-journalism/

Radio Mirchi felicitates the best of Marathi music
Radio Mirchi and P N Gadgil Constructions recognized and felicitated the best of the Marathi music at the first ever Mirchi Music Awards Marathi
http://www.mxmindia.com/2013/03/radio-mirchi-felicitates-the-best-of-marathi-music/

ANCHOR | ONE BIG IDEA: By Aditya Swamy: Evolution from the idiot box to the smartphone

http://www.mxmindia.com/2013/03/one-big-idea-by-aditya-swamy-evolution-from-the-idiot-box-to-the-smartphone/

Stories on 19th Mar'13

Journalism suffers as cash crunch impacts newsgathering
Nearly 1-in-3 Americans say they have abandoned a news source due to diminished information
http://www.mxmindia.com/2013/03/journalism-suffers-as-cash-crunch-impacts-newsgathering/

Jaldi 5 with Robert Bakish & Sai Kumar: It's fair to say that we have a pipeline
Robert Bakish, President & CEO, Viacom International Media Networks and Sai Kumar, Group CEO, Network 18, tell MxMIndia what's making the network surge ahead
http://www.mxmindia.com/2013/03/jaldi-5-with-robert-bakish-sai-kumar-its-fair-to-say-that-we-have-a-pipeline/



Lowe Lintas & Interactive Avenues ink exclusive partnership
Lowe Lintas & Partners and Interactive Avenues have announced an exclusive partnership intended to expand and strengthen Lowe Lintas & Partners’ digital offering to its clients

http://www.mxmindia.com/2013/03/lowe-lintas-interactive-avenues-ink-exclusive-partnership/

Malayalam academic PS Radhakrishnan wins Nat Award for film criticism
The 45-year-old National Award-winner is director and associate profession at the School of Literature at the Mahatma Gandhi University, based in Kottayam in Kerala
http://www.mxmindia.com/2013/03/malayalam-academic-ps-radhakrishnan-wins-nat-award-for-film-criticism/


Strategy of Proof is our mantra: Bharti AXA CMO
Bharti AXA Life Insurance CMO Saujanya Shrivastava on the latest campaign, and more
http://www.mxmindia.com/2013/03/strategy-of-proof-is-our-mantra-bharti-axa-cmo/


What do advertisers want? Goafest Conclave to investigate
This year the theme of the Goafest Advertising Conclave is 'Time to Listen'. The Conclave will highlight the shortcomings of media and creative agencies, as perceived by major advertisers
http://www.mxmindia.com/2013/03/what-do-advertisers-want-goafest-conclave-to-investigate/


Ranjona Banerji: Disquieting news for media
Although the Pew Research Centre's State of the Media report doesn't paint a rosy picture for American media, it applies to journalism and journalists everywhere, notes Ranjona Banerji
http://www.mxmindia.com/2013/03/ranjona-banerji-disquieting-news-for-media/


Debrief: Frooti: Simple. But boring.
Is it entertaining/engaging, will people enjoy repeat exposures? If you are doubtful of this, trash the idea. The Frooti ad, after the first exposure, is very painful to watch
http://www.mxmindia.com/2013/03/debrief-frooti-simple-but-boring/


Mindshare announces Siddharth Sethi as Digital Leader
Mindshare, the flagship media agency of GroupM today announced the appointment of Siddharth Sethi as Leader, Digital for Mindshare India
http://www.mxmindia.com/2013/03/mindshare-announces-siddharth-sethi-as-digital-leader/


AdoRoi launches response-led media planning
AdoRoi Marketing Science has introduced two new product offerings - Response Led Media Planning and Ad Insertion-to-Sales tracking
http://www.mxmindia.com/2013/03/adoroi-launches-response-led-media-planning/


Not just playing around: Angry Birds on Cartoon Network
The animated TV series which began last Saturday is based on the popular game, Angry Birds
http://www.mxmindia.com/2013/03/not-just-playing-around-angry-birds-on-cartoon-network/

ANCHOR | ONE BIG IDEA: One Big Idea by Gautam Kiyawat: Going back to basics will help news channels
http://www.mxmindia.com/2013/03/one-big-idea-by-gautam-kiyawat-going-back-to-basics-will-help-news-channels/

Stories on 18th Mar'13

MxM Mondays: Do journalists need to be qualified?
Yet again Press Council chief Justice Markandey Katju's suggestion that only journos must be professionally qualified has drawn angry comments. Mostly: Bosh!
http://www.mxmindia.com/2013/03/mxm-mondays-do-journalists-need-to-be-qualified/

GroupM India launches Y-Co to leverage talent of youth
GroupM the country's leading media agency network has announced the launch of a unique initiative aimed at leveraging the talent of its younger executives
http://www.mxmindia.com/2013/03/groupm-india-launches-y-co-to-leverage-talent-of-youth/

Havas appoints Abhishek Jain to head buying for West
The recently rebranded Havas Media India has appointed Abhishek Jain as Senior Vice President Investments, Havas Media India
http://www.mxmindia.com/2013/03/havas-media-appoints-abhishek-jain-to-head-buying-for-west/

Taproot tops @ Adfest as India is #13 in creativity
Taproot bagged the maximum number of finalist spots from amongst Indian agencies at the ongoing Adfest in Thailand
http://www.mxmindia.com/2013/03/taproot-bags-20-finalists-at-adfest-as-india-is-13-in-creativity-ranking/

BIG RTL to 'Thrill' Mumbai & Delhi
BIG RTL Thrill strengthens reach of channel to Mumbai and Delhi, to launch this week
http://www.mxmindia.com/2013/03/big-rtl-to-thrill-mumbai-delhi/

CLA creates dream sequence for Appy Fizz with Saif
For the national marketing campaign of Appy Fizz, Creativeland Asia has used brand ambassador Saif Ali Khan's dream as the new hangout spot for the drink
http://www.mxmindia.com/2013/03/creativeland-asia-creates-dream-sequence-for-appy-fizz-with-saif/

AdStrat: Polycab's first ad
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/03/adstrat-polycabs-first-ad/

Anil Thakraney: VVS: Very Very Sad
It's now a given; the moment a cricketer retires, by default he walks into the commentary box. The latest entrant, VVS Laxman, is painful to hear. He speaks poorly, provides zero insights, and has a voice that makes a sixer sound like a boring thingy
http://www.mxmindia.com/2013/03/anil-thakraney-vvs-very-very-sad/

BCCC conducts session on Portrayal of Women on TV
BCCC members and representatives of the channels discussed women-related thematic issues that ranged from sex, nudity, obscenity, stereotyping and violence
http://www.mxmindia.com/2013/03/bccc-conducts-session-on-portrayal-of-women-on-tv/

Palasa bags Streax Xenoh deodorants
The Mumbai-based agency has launched its new TVC 'Live Fearless' with 'Fearless' Ranvijay Singh
http://www.mxmindia.com/2013/03/palasa-bags-streax-xenoh-deodorants/

Sahara Q Shop set to expand in Maharashtra
Sahara Q Shop is set to launch its operations with 3,780 exclusive stores in the state of Maharashtra
http://www.mxmindia.com/2013/03/sahara-q-shop-set-to-expand-in-maharashtra/

ANCHOR | ONE BIG IDEA: One Big Idea by NP Sathyamurthy: Bundling is the way forward for regional channels
http://www.mxmindia.com/2013/03/one-big-idea-by-np-sathyamurthy-bundling-is-the-way-forward-for-regional-channels/

ANCHOR | ONE BIG IDEA: One Big Idea by Maheshwar Peri: Is ethical media viable any longer?
http://www.mxmindia.com/2013/03/one-big-idea-by-maheshwar-peri-is-ethical-media-viable-any-longer/

Stories on 15th Mar'13

#Frames2013: 3-day informational event fulfils tryst with destiny, almost!
After some insightful sessions, the biggest M&E trade event in India came to an elaborate end
http://www.mxmindia.com/2013/03/frames2013-3-day-informational-event-almost-fulfils-its-tryst-with-destiny/

#Frames2013: Combination of data, bandwidth and content will be more valuable than oil: Ronnie Screwvala
Ronnie Screwvala, MD, Disney UTV stepped up to the task of outlining a roadmap for the M&E industry to take itself into the next phase of growth
http://www.mxmindia.com/2013/03/frames2013-combination-of-data-bandwidth-and-content-will-be-more-valuable-than-oil-ronnie-screwvala/

#Frames2013: Text of speech by I&B Minister Manish Tewari
Text of speech by Manish Tewari, Union Minister for Information & Broadcasting at the FICCI-Frames 2013 Valedictory Session
http://www.mxmindia.com/2013/03/frames2013-text-of-speech-by-ib-minister-manish-tewari/

#Frames2013: Text of speech by I&B secretary UdayVarma
Text of speech by I&B secretary UdayVarma at FICCI-Frames 2013
http://www.mxmindia.com/2013/03/frames2013-text-of-speech-by-ib-secretary-uday-varma/

#Frames2013: Business of sports demystified
Escalating costs, restricted prices and little IP protection - a sports broadcasting universe that badly needs reform, concluded the FICCI panel on the last day
http://www.mxmindia.com/2013/03/frames2013-business-of-sports-demystified/

#Frames2013: 'Dependency on data unavoidable'
At the session to discuss unleashing the power of data, it became clear that this power is already out there, and businesses don't have much choice except going with the flow
http://www.mxmindia.com/2013/03/frames2013-dependency-on-data-unavoidable/

Delhi HC upholds Star India's cricket rights on mobile phones
The Delhi HC has prohibited mobile operators from using live match updates for commercial gain
http://www.mxmindia.com/2013/03/delhi-hc-upholds-star-indias-cricket-rights-on-mobile-phones/

ShaileshKapoor | FICCI-Frames: 14 and counting
Over the last few years, with an enhanced Bollywood presence, FICCI-Frames has also acquired some “glamour” connotations, apparent from the presence of gossip journalists in the media centre, writes ShaileshKapoor
http://www.mxmindia.com/2013/03/shailesh-kapoor-ficci-frames-14-and-counting/

Anil Thakraney: Dirty laundry: Cobra's shocking expose
Excellent work, and it must have taken Cobrapost months (and a lot of leg work) to execute this story. Full marks to the team. We need more stories like this!
http://www.mxmindia.com/2013/03/anil-thakraney-dirty-laundry-cobras-shocking-expose/

Ranjona Banerji: Of Cobrapost sting & rubbish BMM course
Ranjona Banerji reviews the fare on nightly news and the morning papers
http://www.mxmindia.com/2013/03/ranjona-banerji-of-cobrapost-sting-rubbish-bmm-course/

JWT makes Virat don boring avatar to sell Nestle Munch
JWT India has launched a new campaign with cricketer ViratKohli as brand ambassador for Nestle Munch 4X4
http://www.mxmindia.com/2013/03/jwt-makes-virat-don-boring-avatar-to-sell-nestle-munch/

Bolt Media's 'boni' with ad films for food brand
Bolt Media has completed the production of eight brand customization ad films for a leading food brand. This is Bolt's first project since its incorporation in November 2012
http://www.mxmindia.com/2013/03/bolt-medias-boni-with-ad-films-for-food-brand/

ESPN Star Sports bags SFL broadcast deal
More than 250 top MMA fighters, men and women, from India and abroad, will slug it out across 11 weight categories, with Bollywood star Sanjay Dutt and top fighters featuring in a campaign across the Star network
http://www.mxmindia.com/2013/03/espn-star-sports-bags-sfl-broadcast-deal/

Nimbus Sport seals SFL production deal
Nimbus Sport has bagged the television production rights for the new season of the Super Fight League (SFL) starting March 29
http://www.mxmindia.com/2013/03/nimbus-sport-seals-sfl-production-deal/

Stories on 14th Mar'13

New, improved IRS hailed by industry
With an effort to reduce non-sampling errors, the revamped readership survey is expected to benefit the trade and interviewers too!
http://www.mxmindia.com/2013/03/new-improved-irs-hailed-by-industry/


#Frames2013: Need for reforms to take centrestage
The controversial question of censorship saw participants engage in a lively discussion
http://www.mxmindia.com/2013/03/frames2013-need-for-reforms-to-take-centrestage/


#Frames2013: 'For digital to excel, freemium has to make way for pay'
India cannot afford to be complacent in the digital era, concluded panelists at FICCI-Frames
http://www.mxmindia.com/2013/03/frames2013-for-digital-to-excel-freemium-has-to-make-way-for-pay/


#Frames2013: Indian M&E must take a global stance: Dominic Proctor
Indian media and entertainment is at a crossroads, believes the GroupM global chief, and the route it takes now will determine whether it soars or stumbles
http://www.mxmindia.com/2013/03/frames2013-indian-me-must-take-a-global-stance-dominic-proctor/


#Frames2013: It's the best time to be in the content business: Andy Kaplan
In a shrinking world, the broadcast industry in India has to be on its toes to remain updated and geared for a promising tomorrow
http://www.mxmindia.com/2013/03/frames2013-its-the-best-time-to-be-in-the-content-business-andy-kaplan/

Digitization to facilitate transparency: Manish Tewari
Minister for Information & Broadcasting Manish Tewari has said that the ongoing digitization process would help in building transparency in the system
http://www.mxmindia.com/2013/03/digitization-to-facilitate-transparency-manish-tewari/

Guardian Editor Alan Rusbridger in Mumbai next week
Alan Rusbridger, Editor-in-chief of the British daily 'The Guardian', will give a presentation at the Press Club, Mumbai, on The Future of Journalism in a Digital Age, on March 19 at 5.15pm
http://www.mxmindia.com/2013/03/guardian-editor-alan-rusbridger-in-mumbai-next-week/

Social media users in urban India to reach 66mn by June
According to a report on Social Media in India by the Internet and Mobile Association of India (IAMAI) and IMRB, about 74 percent of all active internet users in urban India use social media
http://www.mxmindia.com/2013/03/social-media-users-in-urban-india-to-reach-66-million-by-june/

O&M creates women's safety campaign for Mumbai cops
The agency created an integrated campaign consisting of film, outdoor and radio with integrated messaging that speaks to men as well as women
http://www.mxmindia.com/2013/03/om-creates-a-womens-safety-campaign-for-mumbai-police/

JWT Chennai wins creative mandate for K7 Computing
JWT Chennai has won the creative mandate for K7 Computing, the antivirus company. The agency will develop a new brand positing strategy and 360 degree communication solutions for the brand
http://www.mxmindia.com/2013/03/jwt-chennai-wins-creative-mandate-for-k7-computing/

Debrief: SetWet: Quirky Cool
This is your usual formula advertising. However, because they have used bird calls as the creative tool, the ad looks fresh and entertaining. Tells you how a simple device can lift an otherwise ordinary creative
http://www.mxmindia.com/2013/03/debrief-setwet-quirky-cool/

It's the time to Cisco
Cisco recently participated at the Cable TV Show 2013 and showcased its digital pay TV solutions, which will enable both small and medium-sized pay TV operators to provide an improved user experience and generate additional revenues
http://www.mxmindia.com/2013/03/its-the-time-to-cisco/

Hurry up: Milestone Brandcom for DSP BlackRock
Milestone Brandcom executed the new investment campaign for DSP BlackRock, a joint venture between the DSP Group and BlackRock, urging investors to decide sooner rather than later
http://www.mxmindia.com/2013/03/hurry-up-milestone-brandcom-for-dsp-blackrock/

'Live the Story' with BBC's new brand campaign
The BBC has announced that BBC World News and BBC.com will launch 'Live the Story,' a new brand positioning and major global marketing campaign
http://www.mxmindia.com/2013/03/live-the-story-with-bbcs-new-brand-campaign/

Stories on 13th Mar'13

#Frames2013: Time for the M&E sector to take the next audacious leap
A fiery exhortation to "take the next audacious leap" from Uday Shankar rang in FICCI-Frames 2013
http://www.mxmindia.com/2013/03/frames2013-time-for-the-me-sector-to-take-the-next-audacious-leap/


#Frames2013: Text of Uday Shankar's keynote
Text of FICCI's M&E chairperson and Star India CEO Uday Shankar's keynote speech at the Frames 2013 inauguration
http://www.mxmindia.com/2013/03/frames2013-text-of-uday-shankars-keynote/


#Frames2013: Unlocking M&E's true potential for a billion consumers
In an era when the consumer is king and is faced with an array of choices for consumption, the challenge is engaging the growing audience and hiring the right people
http://www.mxmindia.com/2013/03/frames2013-unlocking-mes-true-potential-for-a-billion-consumers/


#Frames2013: Making Phase 2 of TV digitization a reality
In the session on 'The second phase of TV digitization' noted panelists from the sector came together to discuss and mull options of making the exercise a more robust and achievable one
http://www.mxmindia.com/2013/03/frames2013-making-phase-2-of-tv-digitization-a-reality/


#Frames2013: The key is to know your markets and its demands: Anne Sweeney
At the first keynote of the 14th FICCI-Frames convention, Anne Sweeney, co-chair Disney Media Networks and President, Disney-ABC Television group, talked about how local markets and local culture play an important role for any programme or format to work in different countries
http://www.mxmindia.com/2013/03/frames2013-the-key-is-to-know-your-markets-and-its-demands-anne-sweeney/


#Frames2013: Need to grow the kids' pie further
As audiences for children's channels expand to include the entire family, among the chief challenges is keeping the genre viable
http://www.mxmindia.com/2013/03/frames2013-need-to-grow-the-kids-pie-further/


Taproot goes great Gunns, No 1 in India
The Gunn Report 2012 ranks the agency at the top among the most awarded agencies in India
http://www.mxmindia.com/2013/03/taproot-goes-great-gunns-no-1-in-india/


Whistling Woods, DY Patil Group set up film & media school in Pune
The DY Patil Group and Whistling Woods International have announced that they are jointly setting up an Institute of Film, Media & Communication. It will start operations in August this year
http://www.mxmindia.com/2013/03/whistling-woods-dy-patil-group-set-up-film-media-school-in-pune/


Anil Thakraney: The Ram Singh conspiracies
Conspiracies make for juicy gossip sessions. No one is willing to even accept the possibility that Singh may have simply killed himself in the dead of the night
http://www.mxmindia.com/2013/03/anil-thakraney-the-ram-singh-conspiracies/


Mahindra Reva launches 'Ask' movement
The movement urges people to ask questions about issues that matter, in order to 'Drive Positive Change'.
http://www.mxmindia.com/2013/03/mahindra-reva-launches-ask-movement/


MTV's new reality shows takes a dig at reality shows
With reality shows becoming norm on every channel, MTV has launched a brand new TV series, MTV Reality Stars
http://www.mxmindia.com/2013/03/mtvs-new-reality-shows-takes-a-dig-at-reality-shows/

Stories on 12th Mar'13

Business, networking & more @ Frames 2013
The 14th edition of India’s biggest conclave of the M&E sector starts today in Mumbai with a galaxy of national and international speakers. A curtain-raiser...
http://www.mxmindia.com/?p=43442

Publicis Groupe acquires Convonix
Digital marketing consulting firm Convonix will align with Starcom MediaVest Group (SMG) in India
http://www.mxmindia.com/?p=43440

Jaldi 5 with Sorbojeet Chatterjee: Events like half-marathon deepens bond with readers
DNA's VP Marketing tells MxMIndia about the new team running the ship, how the half-marathon benefited the paper, and coverage by other media...
http://www.mxmindia.com/?p=43437

Reliance Games expands to Japan, Korea
The company has announced the acquisition of a mobile game development and publishing company in Japan and a mobile game development studio in Korea, thereby augmenting its footprint in the global mobile gaming industry
http://www.mxmindia.com/?p=43441

Debrief: Tata Tea: Good use of Women's Day
It's a good ad. For two reasons. One, we are talking real change out here, unlike the gassing that usually goes on over women's issues. Two, for a change, SRK has been used correctly in an advertisement
http://www.mxmindia.com/?p=43436

Ranjona Banerji: Gang-rape accused Ram Singh's "mysterious" death up-ends TV news
News channels uncertain whether to play bleeding hearts or public prosecutor in rape accused's death in jail
http://www.mxmindia.com/?p=43495

Hathway's Jayaraman joins Zee
At Zee, K Jayaraman will head distribution and placement business
 http://www.mxmindia.com/?p=43492

Garnier Men launches 'PowerLight A Village' campaign
An initiative digitally executed by FoxyMoron is aimed at providing electricity to remote villages in India
http://www.mxmindia.com/?p=43439

ET launches campaign against half knowledge
The campaign, conceived by Lowe Lintas + Partners, will be seen extensively across mass media inprint, TV, outdoor, radio, digital, social media, corporate parks and coffee shops
http://www.mxmindia.com/?p=43438

ASCI upholds complaints against 43 of 50 ads
Numbers of complaints soar, thanks to NAMS, and the number of complaints upheld increase sharply
http://www.mxmindia.com/?p=43483

Soho Square Mumbai wins H&R Johnson
Under the mandate for the H&R Johnson business, it will handle tiles, bathrooms, kitchens and marble & quartz
http://www.mxmindia.com/?p=43485

ANCHOR | ONE BIG IDEA: One Big Idea by Joydip Kapadia
Digitization, a game changer!
http://www.mxmindia.com/?p=43434

ANCHOR | ONE BIG IDEA: One Big Idea by Suraj Nambiar

http://www.mxmindia.com/?p=43435

Stories on 11th Mar'13

MxM Mondays: Stakeholders' view on Phase II
Phase II of digitization is scheduled to take off on April 1. We ask stakeholders whether they expect it to happen on schedule
http://www.mxmindia.com/2013/03/mxm-mondays-stakeholders-view-on-phase-ii/


Havas Media to handle media duties of Aspiring Minds
The Aspiring Minds win is estimated at Rs 20 crore
http://www.mxmindia.com/2013/03/havas-media-to-handle-media-duties-of-aspiring-minds/


Over 3800 participate in DNA's women half-marathon
The three runs (21km, 10km and 5km) of the Stayfree Women For Change DNA I Can Women's Half Marathon saw over 3800 women participating
http://www.mxmindia.com/2013/03/over-3800-participate-in-dnas-women-half-marathon/


Star launches sixth sports channel - Star Sports 2
Star Sports 2 promises 'More Sports, More Action, More Excitement'
http://www.mxmindia.com/2013/03/star-launches-sixth-sports-channel-star-sports-2/


KBC is 'Kon Hoeel Marathi Crorepati' on ETV Marathi
The channel has secured the production and broadcast rights from format owner Sony Pictures Television and has partnered with Big Synergy to produce it for Marathi viewers
http://www.mxmindia.com/2013/03/kbc-is-kon-hoeel-marathi-crorepati-on-etv-marathi/


Anil Thakraney: Little Bitti Madness
The man's sudden disappearance into thin air presented an opportunity for the media to conduct a large-scale, nation-wide investigative story. This was not done for seven long years. So why all the chest-thumping now?
http://www.mxmindia.com/2013/03/anil-thakraney-little-bitti-madness/


Reviewing the Reviews: Saheb Biwi Aur Gangster Returns
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/03/reviewing-the-reviews-saheb-biwi-aur-gangster-returns/


2013 PMAA Dragons of Asia opens for entries
The Promotion Marketing Awards of Asia has introduced two new categories this year: Public Relations and Mobile Marketing
http://www.mxmindia.com/2013/03/2013-pmaa-dragons-of-asia-opens-for-entries/


ANCHOR | ONE BIG IDEA: One Big Idea by Shashi Sinha: Cross-leveraging digital and print is essential
http://www.mxmindia.com/2013/03/one-big-idea-by-shashi-sinha-cross-leveraging-digital-and-print-is-essential/


ANCHOR | ONE BIG IDEA: One Big Idea by Veena Gidwani: Working together for a robust long-term industry growth
http://www.mxmindia.com/2013/03/one-big-idea-by-veena-gidwani-working-together-for-a-robust-long-term-industry-growth/

Stories on 8th Mar'13

Laadli day for women with media campaign
'I am Laadli', a social media campaign by Population First in collaboration with Leo Burnett, plans to help women celebrate themselves
http://www.mxmindia.com/?p=43214


By Invitation | Apurva Purohit: Seeta and Geeta
Salwar suit = behenji. Short skirt = hot young thing. Apurva Purohit is dismayed that when representing women, Indian advertising is still stuck in the dark ages
http://www.mxmindia.com/?p=43213


Paritosh Joshi: Saluting Rosa Parks
The much reviled television has everything to do with who the young, exuberant and unstoppable woman is is and how she got here, writes Paritosh Joshi
http://www.mxmindia.com/?p=43215


Shailesh Kapoor: Women's Day? TV Needs A Men's Day!
For the television industry, Women's Day should be even less relevant. After all, the woman is the boss of the television remote, notes Shailesh Kapoor
http://www.mxmindia.com/?p=43211


Anil Thakraney: Be a cool feminist
While one is all for feminism, I am allergic to militant feminists, the sort who are convinced that every single male walking the earth is a bloody misogynist, and the creep deserves to be immediately annihilated, writes Anil Thakraney
http://www.mxmindia.com/?p=43207


Ranjona Banerji: Tokenism at its worst
Tokenism and sweet little gestures around March 8 began to ring hollow quite a few years ago, rues Ranjona Banerji
http://www.mxmindia.com/?p=43240


Speaking of Which | Gender Defender
Being aware of bias in one's choice of words is among the first steps in an egalitarian world, writes Vidya Heble
 http://www.mxmindia.com/?p=43209


Media vehicles celebrate Women's Day
International Women's Day is being celebrated across various media platforms.
http://www.mxmindia.com/?p=43253


MxM announces self-defence workshops for all media organizations
Write to sales@mxmindia.com or call Alok Kapuria @ 9892832681 to organise a self-defence workshops in your organization
http://www.mxmindia.com/?p=43239


Digitization Phase II: Deadline round the corner
Supriya Sahu, Joint Secretary, MIB has said that amendments would be made soon in the digitization policy to switch off channels in phased manner

http://www.mxmindia.com/?p=43210

Stories on 7th Mar'13

The unexpected has already happened @ Goafest
Ogilvy - that powerhouse of creativity - is not in the running for the Creative Abby. What does the industry think of that?
http://www.mxmindia.com/?p=43116


MxM Comment: Sad to see an Abby minus Ogilvy... Time to 'lagao' pressure to get 'em back!
It's vital to exert all possible pressure to get Ogilvy back to the Creative Abby, writes Pradyuman Maheshwari. An Ogilvy not participating in the Creative Abby is like a China or USA not competing in the Summer Olympics!
http://www.mxmindia.com/?p=43122



EGoM gives clearance to Phase 3 FM licence auction
The Empowered Group of Ministers) has finally given its clearance to the auction of 839 FM radio channels
http://www.mxmindia.com/?p=43121


Firstpost.com launches interactive, video views platform
YouSpeak allows users to express their views/ opinions via a 30-sec comment on any topic on Firstpost.com and to start a conversation of their choice
http://www.mxmindia.com/?p=43141


Press Club Mumbai announces journalism awards
In its third year, the Press Club Mumbai awards will recognize excellence in journalism from across the country
http://www.mxmindia.com/?p=43120


No other M&E forum brings together thought leaders and creative heads as Frames: Leena Jaisani
An interview with the FICCI general secretary and head of media and entertainment, Leena Jaisani, with less than a week to go for FICCI-FRAMES 2013
http://www.mxmindia.com/?p=43158


Debrief: Mahindra XUV500: Lacks the 'wow' factor
The jingle sucks, it's slow and drab, makes you feel sleepy, writes Anil Thakraney on the new Mahindra XUV500 ad
http://www.mxmindia.com/?p=43117


Sony Music launches Music Jive
Sony Music Jive enables consumers to download and stream music for free
http://www.mxmindia.com/?p=43113


ANCHOR | ONE BIG IDEA: One Big Idea by Ashwin Sashital
Glocalization - television in a world without boundaries
http://www.mxmindia.com/?p=43114


ANCHOR | ONE BIG IDEA: One Big Idea by Anisha Motwani
'Research' is the word
http://www.mxmindia.com/?p=43115

Stories on 6th Mar'13

Mindshare India flag flies high at FOMA
Mindshare India wins 13 awards at the Fest of Media Asia in Singapore as the media major is Network of the Year
http://www.mxmindia.com/2013/03/mindshare-india-flag-flies-high-at-foma/

Ogilvy to skip Creative Abby @ Goafest 2013
Leading creative agency Ogilvy & Mather has decided not to participate in this year's Creative Abby at Goafest 2013
http://www.mxmindia.com/2013/03/ogilvy-to-skip-creative-abby-goafest-2013/

DNA's KU Rao joins HT as consultant
Mr Rao was recently assigned a corporate role after Dr Bhaskar Das took charge of news cluster at Zee
http://www.mxmindia.com/2013/03/dnas-ku-rao-joins-ht-as-consultant/

JWT to drive fourth edition of Portfolio Night in India
To be held on May 22 in Mumbai, the task of organizing the fourth edition of Portfolio Night 11 in India has been rested with JWT India. The event is a platform to nurture young talent in the industry
http://www.mxmindia.com/2013/03/jwt-to-drive-fourth-edition-of-portfolio-night-in-india/

NDTV plans to appeal on jurisdiction
NDTV is not satisfied with the New York lower court's decision to have the Nielsen-Kantar case heard in India, and says it will appeal for India as the more appropriate forum
http://www.mxmindia.com/2013/03/ndtv-plans-to-appeal-on-jurisdiction/

Anil Thakraney: Wanted: Justice Katju Unplugged!
Why doesn’t a smart TV news channel offer Justice Katju his very own daily show? For half an hour every evening, our all-round expert vents on national television, gifting us with his gems for the day in his inimitable style
http://www.mxmindia.com/2013/03/anil-thakraney-wanted-justice-katju-unplugged/

Creativeland drools for Frooti
For the 2013 Frooti campaign film, Creativeland roped in Indian cinema superstar Shahrukh Khan, who transforms innocent onlookers into drooling, gulping, longing, lip-smacking children
http://www.mxmindia.com/2013/03/creativeland-drools-for-frooti/

Draftfcb Ulka creates two TVCs for Tata Docomo
Draftfcb Ulka has created two new TVCs for Tata Docomo, taking the network's story further into the domain of social networking
http://www.mxmindia.com/2013/03/draftfcb-ulka-creates-two-tvcs-for-tata-docomo/


Ormax Media announces India's largest IPL research, 'Ormax Trac20'
Ormax Trac20 will track the advertising recall and effectiveness for IPL 6 advertisers who subscribe to the research, through a series of parameters
http://www.mxmindia.com/2013/03/ormax-media-announces-indias-largest-ipl-research-ormax-trac20/

Storyboard dons new avatar on CNBC TV18
Starting March 16, Storyboard will be hosted by Naomi Datta and edited by Anant Rangaswami
http://www.mxmindia.com/2013/03/storyboard-dons-new-avatar-on-cnbc-tv18/

Get ready for 92.7 Big FM Marathi and Telugu awards
The second edition of the Big Marathi Entertainment Awards have been announced by 92.7 Big FM. The awards will provide recognition to outstanding talent in the Marathi entertainment industry across 16 unique categories
http://www.mxmindia.com/2013/03/get-ready-for-92-7-big-fm-marathi-and-telugu-awards/

Oil's well at the Times Group
BCCL is to buy 12% in Dalmia Continental, promoters of the Leonardo and Hudson brands of edible oil
http://www.mxmindia.com/2013/03/oils-well-at-the-times-group/

IPG Mediabrands acquires Interactive Avenues
Leading digital marketing company will grow the Mediabrands Audience Platform in India
http://www.mxmindia.com/?p=43033

ANCHOR | ONE BIG IDEA: One Big Idea by S Yesudas: Need a common yardstick for measuring impact of advertising
http://www.mxmindia.com/2013/03/one-big-idea-by-s-yesudas-need-a-common-yardstick-for-measuring-impact-of-advertising/

ANCHOR | ONE BIG IDEA: One Big Idea by Kunal Mukherjee: Increation - The new age of communication
http://www.mxmindia.com/2013/03/one-big-idea-by-kunal-mukherjee-increation-the-new-age-of-communication/

Stories on 5th Mar'13

How social media can reveal the mystery of brand loyalty
GK Suresh of ITC Foods in an extract from Simplify360's ebook, 'Predictive Analytics 2013: The future of social media'
http://www.mxmindia.com/2013/03/how-social-media-can-reveal-the-mystery-of-brand-loyalty/

Shah Rukh Khan stays hot in endorsement world with Frooti, Tata Tea in kitty
Even as Salman Khan may be the hottest male star in Bollywood, Shah Rukh Khan remains as popular with brand endorsements having signed deals with beverage-makers Frooti and Tata Tea
http://www.mxmindia.com/2013/03/shah-rukh-khan-stays-hot-in-endorsement-world-with-frooti-tata-tea-in-kitty/

Mid-Day CEO Manajit Ghoshal exits
Manajit Ghoshal is no longer CEO and Managing Director of Mid-Day Infomedia, as per a Jagran Prakashan internal announcement
http://www.mxmindia.com/2013/03/mid-day-ceo-manajit-ghoshal-exits/

MediaAsides: How a leading media group sacked its boozard CEO for misbehaviour
The text of the letter sent to employees intimating them of the termination of an errant CEO
http://www.mxmindia.com/2013/03/mediaasides-how-a-leading-media-group-sacked-its-boozard-ceo-for-misbehaviour/

Intelligent marketing tool from MICA
MICA has launched its market intelligence resource MICA Indian Marketing Intelligence (MIMI), which helps businesses make strategic marketing decisions
http://www.mxmindia.com/2013/03/intelligent-marketing-tool-from-mica/

Debrief: IPL: Tamasha full-on!
It's superb because it strikes at the heart of the tournament; the IPL is more fun than games, it's an outdoor party where everyone is legally allowed to make a complete fool of themselves
http://www.mxmindia.com/2013/03/debrief-ipl-tamasha-full-on/

Ranjona Banerji: Warring over Wharton
Narendra Modi continued to dominate television news with his speech at a BJP meeting and the Wharton drama, notes Ranjona Banerji
http://www.mxmindia.com/2013/03/ranjona-banerji-warring-over-wharton/

Life OK's Savitri running at a cinema near you
Looking for more eyeballs, Life OK is showing promos of its serial on cinema screens, in collaboration with UFO Moviez
http://www.mxmindia.com/2013/03/life-oks-savitri-running-at-a-cinema-near-you/

AFAA training inspires young professionals in Asia Pacific
The Asian Federation of Advertising Associations recently conducted the inaugural Fast Track Professional Excellence Programme for 25 young professionals from Asia Pacific
http://www.mxmindia.com/2013/03/afaa-training-inspires-young-professionals-in-asia-pacific/

Sanjay Panday to head Gutenberg Networks India
Sanjay Panday, Senior VP, DDB Mudra Mumbai, takes on additional responsibility as Head - Gutenberg Networks India
http://www.mxmindia.com/2013/03/sanjay-panday-to-head-gutenberg-networks-india/

Mentos' new Batti Jalao Campaign
Conceived by O&M, the campaign is using various platforms including social media, microsites, mobile, internet, radio and electronic media
http://www.mxmindia.com/2013/03/mentos-new-batti-jalao-campaign/

ANCHOR | ONE BIG IDEA: One Big Idea by Josy Paul: The idea of India - and how advertising makes it work
http://www.mxmindia.com/2013/03/one-big-idea-by-josy-paul-the-idea-of-india-and-how-advertising-makes-it-work/

ANCHOR | ONE BIG IDEA: One Big Idea by Niloufer Dundh: Mobile is the big medium to focus on
http://www.mxmindia.com/2013/03/one-big-idea-by-niloufer-dundh-mobile-is-the-big-medium-to-focus-on/

Stories on 4th Mar'13

MxM Mondays: How useful are conferences?
It's the season for seminars, conclaves and discussions on aspects of the media, advertising and marketing industry. Time, money and energy is spent on these events, but are they really worth it? MxMIndia finds out
http://www.mxmindia.com/2013/03/mxm-monday-how-useful-are-conferences/

NREGS allocation hike would boost buying
Hike in allocation for National Rural Employment Guarantee Scheme would provide boost to FMCG
http://www.mxmindia.com/2013/03/nregs-allocation-hike-would-boost-buying/

Star deal with Ajay Devgn for Rs 400 cr for movie rights till 2017
Ajay Devgn has signed a Rs 400 crore pact with Star India for movie rights
http://www.mxmindia.com/2013/03/star-deal-with-ajay-devgn-for-rs-400-cr-for-movie-rights-till-2017/

Fast company: Mahindra acts on digital feedback
When social media commentators reacted to an anomaly in a digitally released version of the Mahindra SUV TVC, the company was quick to rectify the error and gained brownie points among the online community
http://www.mxmindia.com/2013/03/fast-company-mahindra-acts-on-digital-feedback/

55% digitization target achieved in Phase II cities: MIB
A recent review by the Ministry of Information & Broadcasting has shown that over 55% digitization target has been achieved in 38 cities, set for digitization by March 31 2013
http://www.mxmindia.com/2013/03/55-digitization-target-achieved-in-phase-ii-cities-mib/

Anil Thakraney: The Dettol/Vim slugfest
These duels have to be fought on the marketing battlefield, not in courtrooms. That’s where the real action is
http://www.mxmindia.com/2013/03/anil-thakraney-the-dettolvim-slugfest/

Reviewing the Reviews: The Attacks of 26/11
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/03/reviewing-the-reviews-the-attacks-of-2611/

Ford launches EcoSport Urban Discoveries campaign
EcoSport Urban Discoveries will leverage television, radio, print, mobile, press and social internet channels
http://www.mxmindia.com/2013/03/ford-launches-ecosport-urban-discoveries-campaign/

TV industry to debate digital dividends at CASBAA India Forum 2013
The CASBAA India Forum 2013, on March 7 in New Delhi, brings into focus POVs of various television industry stakeholders
http://www.mxmindia.com/2013/03/tv-industry-to-debate-digital-dividends-at-casbaa-india-forum-2013/

ANCHOR | ONE BIG IDEA: One Big Idea by Sameer Ganapathy: Personalization at the consumer's fingertips
http://www.mxmindia.com/2013/03/one-big-idea-by-sameer-ganapathy-personalization-at-the-consumers-fingertips/

ANCHOR | ONE BIG IDEA: One Big Idea by Anil Machado: Being different is not niche, it's purely 'Mass'
http://www.mxmindia.com/2013/03/one-big-idea-by-sameer-ganapathy-personalization-at-the-consumers-fingertips/