MxM Mondays: Does India need more sports channels?
For a country mainly mad about one sport, India has a surprisingly large number of sports channels on TV (17 of them!). Is the market sturdy enough for more?
http://www.mxmindia.com/?p=44397
TRAI notifies duration of ads on TV channels
Standards of Quality of Service (Duration of Advertisements in Television Channels) (Amendment) Regulations, 2013 restricts duration of ads in channels to a maximum of 12 minutes in any given clock-hour
http://www.mxmindia.com/?p=44417
An Ap(p)t offering from Hungama
Hungama.com has launched a next-generation music application that plans to break the competitive digital music market and elevating the listening experience
http://www.mxmindia.com/?p=44416
Meera Sharath Chandra: Roaring for her own turf
Tigress Tigress, founded by Meera Sharath Chandra, aims for higher order conversations and delivery on overall brand strategy and consumer engagement across all communication touchpoints. In a hot domain, she tells MxMIndia how she plans to surge ahead
http://www.mxmindia.com/?p=44401
AdStrat: V-Guard's ad with a twist
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=44396
Mindshare Appoints Rajit Desai as Partner - Consulting
Mindshare has announced the appointment of Rajit Desai as Partner, Mindshare Consulting
http://www.mxmindia.com/?p=44459
Anil Thakraney | Credit for return of marines must go to media
Had the media not raised a hue and cry, these murderers were lost to us forever, there's no way the government would have negotiated furiously with their Italian counterparts to find a way to get these doods back. A pat on the back is in order, and am hoping it comes from the usually sleepy PM
http://www.mxmindia.com/?p=44393
Samsung, Nokia, Micromax more researched than Apple
According to the PrecisionMatch Mobile Handset Market Insights, Samsung Galaxy S3 is the most viewed model
http://www.mxmindia.com/?p=44414
Need for more wire news agencies: I&B Minister
Minister Manish Tewari said that the potential was tremendous as these agencies facilitated information flow at the sub regional, regional and national level
http://www.mxmindia.com/?p=44402
MIB to launch Centralised Monitoring System for encrypted signals
The system will be able to detect those MSOs which do not carry the mandated encrypted signals
http://www.mxmindia.com/?p=44400
Parle signs BachchanSr to endorse Gold Star cookies
Parle Products will be carrying out an extensive marketing campaign for the premium cookie with Amitabh Bachchan as brand ambassador
http://www.mxmindia.com/?p=44419
ANCHOR | ONE BIG IDEA: One Big Idea by Supriyo Sinha
Going micro, beyond metros
http://www.mxmindia.com/?p=44418
For a country mainly mad about one sport, India has a surprisingly large number of sports channels on TV (17 of them!). Is the market sturdy enough for more?
http://www.mxmindia.com/?p=44397
TRAI notifies duration of ads on TV channels
Standards of Quality of Service (Duration of Advertisements in Television Channels) (Amendment) Regulations, 2013 restricts duration of ads in channels to a maximum of 12 minutes in any given clock-hour
http://www.mxmindia.com/?p=44417
An Ap(p)t offering from Hungama
Hungama.com has launched a next-generation music application that plans to break the competitive digital music market and elevating the listening experience
http://www.mxmindia.com/?p=44416
Meera Sharath Chandra: Roaring for her own turf
Tigress Tigress, founded by Meera Sharath Chandra, aims for higher order conversations and delivery on overall brand strategy and consumer engagement across all communication touchpoints. In a hot domain, she tells MxMIndia how she plans to surge ahead
http://www.mxmindia.com/?p=44401
AdStrat: V-Guard's ad with a twist
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=44396
Mindshare Appoints Rajit Desai as Partner - Consulting
Mindshare has announced the appointment of Rajit Desai as Partner, Mindshare Consulting
http://www.mxmindia.com/?p=44459
Anil Thakraney | Credit for return of marines must go to media
Had the media not raised a hue and cry, these murderers were lost to us forever, there's no way the government would have negotiated furiously with their Italian counterparts to find a way to get these doods back. A pat on the back is in order, and am hoping it comes from the usually sleepy PM
http://www.mxmindia.com/?p=44393
Samsung, Nokia, Micromax more researched than Apple
According to the PrecisionMatch Mobile Handset Market Insights, Samsung Galaxy S3 is the most viewed model
http://www.mxmindia.com/?p=44414
Need for more wire news agencies: I&B Minister
Minister Manish Tewari said that the potential was tremendous as these agencies facilitated information flow at the sub regional, regional and national level
http://www.mxmindia.com/?p=44402
MIB to launch Centralised Monitoring System for encrypted signals
The system will be able to detect those MSOs which do not carry the mandated encrypted signals
http://www.mxmindia.com/?p=44400
Parle signs BachchanSr to endorse Gold Star cookies
Parle Products will be carrying out an extensive marketing campaign for the premium cookie with Amitabh Bachchan as brand ambassador
http://www.mxmindia.com/?p=44419
ANCHOR | ONE BIG IDEA: One Big Idea by Supriyo Sinha
Going micro, beyond metros
http://www.mxmindia.com/?p=44418
