Wednesday 6 March 2013

Stories on 6th Mar'13


Mindshare India flag flies high at FOMA
Mindshare India wins 13 awards at the Fest of Media Asia in Singapore as the media major is Network of the Year
http://www.mxmindia.com/2013/03/mindshare-india-flag-flies-high-at-foma/

Ogilvy to skip Creative Abby @ Goafest 2013
Leading creative agency Ogilvy & Mather has decided not to participate in this year's Creative Abby at Goafest 2013
http://www.mxmindia.com/2013/03/ogilvy-to-skip-creative-abby-goafest-2013/

DNA's KU Rao joins HT as consultant
Mr Rao was recently assigned a corporate role after Dr Bhaskar Das took charge of news cluster at Zee
http://www.mxmindia.com/2013/03/dnas-ku-rao-joins-ht-as-consultant/

JWT to drive fourth edition of Portfolio Night in India
To be held on May 22 in Mumbai, the task of organizing the fourth edition of Portfolio Night 11 in India has been rested with JWT India. The event is a platform to nurture young talent in the industry
http://www.mxmindia.com/2013/03/jwt-to-drive-fourth-edition-of-portfolio-night-in-india/

NDTV plans to appeal on jurisdiction
NDTV is not satisfied with the New York lower court's decision to have the Nielsen-Kantar case heard in India, and says it will appeal for India as the more appropriate forum
http://www.mxmindia.com/2013/03/ndtv-plans-to-appeal-on-jurisdiction/

Anil Thakraney: Wanted: Justice Katju Unplugged!
Why doesn’t a smart TV news channel offer Justice Katju his very own daily show? For half an hour every evening, our all-round expert vents on national television, gifting us with his gems for the day in his inimitable style
http://www.mxmindia.com/2013/03/anil-thakraney-wanted-justice-katju-unplugged/

Creativeland drools for Frooti
For the 2013 Frooti campaign film, Creativeland roped in Indian cinema superstar Shahrukh Khan, who transforms innocent onlookers into drooling, gulping, longing, lip-smacking children
http://www.mxmindia.com/2013/03/creativeland-drools-for-frooti/

Draftfcb Ulka creates two TVCs for Tata Docomo
Draftfcb Ulka has created two new TVCs for Tata Docomo, taking the network's story further into the domain of social networking
http://www.mxmindia.com/2013/03/draftfcb-ulka-creates-two-tvcs-for-tata-docomo/


Ormax Media announces India's largest IPL research, 'Ormax Trac20'
Ormax Trac20 will track the advertising recall and effectiveness for IPL 6 advertisers who subscribe to the research, through a series of parameters
http://www.mxmindia.com/2013/03/ormax-media-announces-indias-largest-ipl-research-ormax-trac20/

Storyboard dons new avatar on CNBC TV18
Starting March 16, Storyboard will be hosted by Naomi Datta and edited by Anant Rangaswami
http://www.mxmindia.com/2013/03/storyboard-dons-new-avatar-on-cnbc-tv18/

Get ready for 92.7 Big FM Marathi and Telugu awards
The second edition of the Big Marathi Entertainment Awards have been announced by 92.7 Big FM. The awards will provide recognition to outstanding talent in the Marathi entertainment industry across 16 unique categories
http://www.mxmindia.com/2013/03/get-ready-for-92-7-big-fm-marathi-and-telugu-awards/

Oil's well at the Times Group
BCCL is to buy 12% in Dalmia Continental, promoters of the Leonardo and Hudson brands of edible oil
http://www.mxmindia.com/2013/03/oils-well-at-the-times-group/

IPG Mediabrands acquires Interactive Avenues
Leading digital marketing company will grow the Mediabrands Audience Platform in India
http://www.mxmindia.com/?p=43033

ANCHOR | ONE BIG IDEA: One Big Idea by S Yesudas: Need a common yardstick for measuring impact of advertising
http://www.mxmindia.com/2013/03/one-big-idea-by-s-yesudas-need-a-common-yardstick-for-measuring-impact-of-advertising/

ANCHOR | ONE BIG IDEA: One Big Idea by Kunal Mukherjee: Increation - The new age of communication
http://www.mxmindia.com/2013/03/one-big-idea-by-kunal-mukherjee-increation-the-new-age-of-communication/