Master marketer AK is Godrej's new mascot
Moving away from product-specific brand ambassadors, Godrej has roped in Aamir Khan to endorse its overall brand image. How well will this work?
http://www.mxmindia.com/?p=44494
IBF asks for withdrawl of TRAI notification on ad duration
IBF has called for withdrawal of the notification and re-initiation of a participatory dialogue that helps make self-regulation of advertising minuteage in line with global standards a reality
http://www.mxmindia.com/?p=44537
Peter Mukerjea's Media Mullings: Less is More!
The economics of the broadcast business would not hold up for very long anywhere if there was 'unlimited inventory' in any market and this is one of the reasons the economics of the broadcasting industry in India is so weak
http://www.mxmindia.com/?p=44488
Pepsi bags exclusive pouring rights with 8 teams at IPL
PepsiCo India has announced its association with eight out of nine Pepsi-IPL teams as the 'Exclusive Pouring Partner' for the upcoming IPL 2013
http://www.mxmindia.com/?p=44500
MEC India wins Dixcy Scott media duties
MEC India has been awarded the media duties for innerwear brand Dixcy Scott. after a multi-agency pitch
http://www.mxmindia.com/?p=44492
Viacom18 Motion Pictures enters regional cinema space
Reaching out to audiences across markets, the studio plans to launch new movies in five languages
http://www.mxmindia.com/?p=44501
Mediaah! Should Ford sack JWT India for ad mishandling? + Cut the Katju!
The Indian bosses at Ford and JWT may have tendered their apologies, but is that enough? Not everyone thinks that justice has been done. Meanwhile, what about our own Markandey Katju? Time to send him packing?
http://www.mxmindia.com/?p=44502
Ranjona Banerji: Katju's heart is beating for the wrong reasons!
The Press Council chief needs to listen to journalists from across the country rather than limit to a few influence-pushers in Delhi, writes Ranjona Banerji
http://www.mxmindia.com/?p=44503
Debrief: Hero Pleasure: Mindless celeb advertising
You have to be crazy to even imagine that the multi billionaire Ms Chopra would ride a lowly scooter. I know her job in an ad is to look pretty and get the eyeballs, but shouldn't these guys pay at least a modicum of attention to credibility?
http://www.mxmindia.com/?p=44491
VML Qais wins digital duties of HealthFore, division of Religare Technologies
VML Qais, the Indian arm of Cannes Lion-winning network VML, has won all the digital duties for Religare Technologies' Healthcare IT service offering, HealthFore
http://www.mxmindia.com/?p=44490
Dainik Bhaskar to launch Mosaic 2012 'Best in Print'
Bigger than its previous edition, Mosaic 2012 features 121 print campaigns across 105 brands from 31 top agencies
http://www.mxmindia.com/?p=44493
Xpress Money appoints Gozoop as its digital media agency
Money transfer brand Xpress Money has appointed digital marketing agency Gozoop Online to augment its social media presence
http://www.mxmindia.com/?p=44489
ANCHOR | One Big Idea by Colin Lawrence
Thirst for info in an age of changing geo-pol coords
Moving away from product-specific brand ambassadors, Godrej has roped in Aamir Khan to endorse its overall brand image. How well will this work?
http://www.mxmindia.com/?p=44494
IBF asks for withdrawl of TRAI notification on ad duration
IBF has called for withdrawal of the notification and re-initiation of a participatory dialogue that helps make self-regulation of advertising minuteage in line with global standards a reality
http://www.mxmindia.com/?p=44537
Peter Mukerjea's Media Mullings: Less is More!
The economics of the broadcast business would not hold up for very long anywhere if there was 'unlimited inventory' in any market and this is one of the reasons the economics of the broadcasting industry in India is so weak
http://www.mxmindia.com/?p=44488
Pepsi bags exclusive pouring rights with 8 teams at IPL
PepsiCo India has announced its association with eight out of nine Pepsi-IPL teams as the 'Exclusive Pouring Partner' for the upcoming IPL 2013
http://www.mxmindia.com/?p=44500
MEC India wins Dixcy Scott media duties
MEC India has been awarded the media duties for innerwear brand Dixcy Scott. after a multi-agency pitch
http://www.mxmindia.com/?p=44492
Viacom18 Motion Pictures enters regional cinema space
Reaching out to audiences across markets, the studio plans to launch new movies in five languages
http://www.mxmindia.com/?p=44501
Mediaah! Should Ford sack JWT India for ad mishandling? + Cut the Katju!
The Indian bosses at Ford and JWT may have tendered their apologies, but is that enough? Not everyone thinks that justice has been done. Meanwhile, what about our own Markandey Katju? Time to send him packing?
http://www.mxmindia.com/?p=44502
Ranjona Banerji: Katju's heart is beating for the wrong reasons!
The Press Council chief needs to listen to journalists from across the country rather than limit to a few influence-pushers in Delhi, writes Ranjona Banerji
http://www.mxmindia.com/?p=44503
Debrief: Hero Pleasure: Mindless celeb advertising
You have to be crazy to even imagine that the multi billionaire Ms Chopra would ride a lowly scooter. I know her job in an ad is to look pretty and get the eyeballs, but shouldn't these guys pay at least a modicum of attention to credibility?
http://www.mxmindia.com/?p=44491
VML Qais wins digital duties of HealthFore, division of Religare Technologies
VML Qais, the Indian arm of Cannes Lion-winning network VML, has won all the digital duties for Religare Technologies' Healthcare IT service offering, HealthFore
http://www.mxmindia.com/?p=44490
Dainik Bhaskar to launch Mosaic 2012 'Best in Print'
Bigger than its previous edition, Mosaic 2012 features 121 print campaigns across 105 brands from 31 top agencies
http://www.mxmindia.com/?p=44493
Xpress Money appoints Gozoop as its digital media agency
Money transfer brand Xpress Money has appointed digital marketing agency Gozoop Online to augment its social media presence
http://www.mxmindia.com/?p=44489
ANCHOR | One Big Idea by Colin Lawrence
Thirst for info in an age of changing geo-pol coords
