Journalism suffers as cash crunch impacts newsgathering
Nearly 1-in-3 Americans say they have abandoned a news source due to diminished information
http://www.mxmindia.com/2013/03/journalism-suffers-as-cash-crunch-impacts-newsgathering/
Jaldi 5 with Robert Bakish & Sai Kumar: It's fair to say that we have a pipeline
Robert Bakish, President & CEO, Viacom International Media Networks and Sai Kumar, Group CEO, Network 18, tell MxMIndia what's making the network surge ahead
http://www.mxmindia.com/2013/03/jaldi-5-with-robert-bakish-sai-kumar-its-fair-to-say-that-we-have-a-pipeline/
Lowe Lintas & Interactive Avenues ink exclusive partnership
Lowe Lintas & Partners and Interactive Avenues have announced an exclusive partnership intended to expand and strengthen Lowe Lintas & Partners’ digital offering to its clients
http://www.mxmindia.com/2013/03/lowe-lintas-interactive-avenues-ink-exclusive-partnership/
Malayalam academic PS Radhakrishnan wins Nat Award for film criticism
The 45-year-old National Award-winner is director and associate profession at the School of Literature at the Mahatma Gandhi University, based in Kottayam in Kerala
http://www.mxmindia.com/2013/03/malayalam-academic-ps-radhakrishnan-wins-nat-award-for-film-criticism/
Strategy of Proof is our mantra: Bharti AXA CMO
Bharti AXA Life Insurance CMO Saujanya Shrivastava on the latest campaign, and more
http://www.mxmindia.com/2013/03/strategy-of-proof-is-our-mantra-bharti-axa-cmo/
What do advertisers want? Goafest Conclave to investigate
This year the theme of the Goafest Advertising Conclave is 'Time to Listen'. The Conclave will highlight the shortcomings of media and creative agencies, as perceived by major advertisers
http://www.mxmindia.com/2013/03/what-do-advertisers-want-goafest-conclave-to-investigate/
Ranjona Banerji: Disquieting news for media
Although the Pew Research Centre's State of the Media report doesn't paint a rosy picture for American media, it applies to journalism and journalists everywhere, notes Ranjona Banerji
http://www.mxmindia.com/2013/03/ranjona-banerji-disquieting-news-for-media/
Debrief: Frooti: Simple. But boring.
Is it entertaining/engaging, will people enjoy repeat exposures? If you are doubtful of this, trash the idea. The Frooti ad, after the first exposure, is very painful to watch
http://www.mxmindia.com/2013/03/debrief-frooti-simple-but-boring/
Mindshare announces Siddharth Sethi as Digital Leader
Mindshare, the flagship media agency of GroupM today announced the appointment of Siddharth Sethi as Leader, Digital for Mindshare India
http://www.mxmindia.com/2013/03/mindshare-announces-siddharth-sethi-as-digital-leader/
AdoRoi launches response-led media planning
AdoRoi Marketing Science has introduced two new product offerings - Response Led Media Planning and Ad Insertion-to-Sales tracking
http://www.mxmindia.com/2013/03/adoroi-launches-response-led-media-planning/
Not just playing around: Angry Birds on Cartoon Network
The animated TV series which began last Saturday is based on the popular game, Angry Birds
http://www.mxmindia.com/2013/03/not-just-playing-around-angry-birds-on-cartoon-network/
ANCHOR | ONE BIG IDEA: One Big Idea by Gautam Kiyawat: Going back to basics will help news channels
http://www.mxmindia.com/2013/03/one-big-idea-by-gautam-kiyawat-going-back-to-basics-will-help-news-channels/
