Tuesday 12 May 2015

Stories on 12th May '15

Pied Piper of DDB Mudra?
... where MudraMax President Mandeep Malhotra & many others get set to join former Group COO Pratap Bose in his proposed venture
http://www.mxmindia.com/2015/05/pied-piper-of-ddb-mudra/

Jaisurya Das: Nothing wrong if great ideas are replicated
Jaisurya Das is back from a two-year sabbatical and was dismayed with an exchange of views on brands, core values and marketing ethics
http://www.mxmindia.com/2015/05/jaisurya-das-nothing-wrong-if-great-ideas-are-replicated/

Ranjona Banerji: Non-stop Salman, as if everything else came to a standstill
The only good that came out of the overdose of Salman Khan on news channels was the realisation on how stupid Bollywood can sound when it speaks in one voice, writes Ranjona Banerji
http://www.mxmindia.com/2015/05/ranjona-banerji-non-stop-salman-as-if-everything-else-came-to-a-standstill/

Rediffusion Y&R bags creative duties of Everest Building Solutions
Everest products are retailed in 6000 points across India and exported in high volumes to Asia, Africa, Australia and Europe
http://www.mxmindia.com/2015/05/rediffusion-yr-bags-creative-duties-of-everest-building-solutions/

Dentsu Aegis Network launches Amnet in India
AMNET will provide real-time insights through digital technology and big data gathering to help understand the consumers' on-line behaviour
http://www.mxmindia.com/2015/05/dentsu-aegis-network-launches-amnet-in-india/

CNN-IBN appoints Anuradha Mathu Agrawal as National Revenue Head
Anuradha comes with 17 years of experience in sales, strategy and senior leadership
http://www.mxmindia.com/2015/05/cnn-ibn-appoints-anuradha-mathu-agrawal-as-national-revenue-head/

News channels come together to form All India News Broadcasters Association
All India News Broadcasters association will also act as a unified body working in conjunction with the government and representing the views, issues and concerns of the broadcasting industry
http://www.mxmindia.com/2015/05/news-channels-come-together-to-form-all-india-news-broadcasters-association/

Vishal Bhatnagar joins BBC as Sales Director
Vishal will lead the advertising sales teams across BBC Worldwide's three South Asia sales offices in Mumbai, Delhi and Bangalore