Wednesday 13 May 2015

Stories on 13th May '15

What makes WhatsApp & Facebook rule Indian Youth
The two platforms top the Brand Equity Most Exciting Brands in this country, with reason
http://www.mxmindia.com/2015/05/what-makes-whatsapp-facebook-rule-indian-youth/

Samyak Chakrabarty quits DDB Mudra, to start social enterprise. May join Pratap Bose
He is setting up Social Quotient, a social cause marketing and communications company
http://www.mxmindia.com/2015/05/samyak-chakrabarty-quits-ddb-mudra-to-start-social-enterprise-may-join-pratap-bose/

Times of India bags INMA Global Innovation regional award
The Times of India group was among the seven companies rewarded for excellence in innovation by the International News Media Association (INMA), with social media curation company Storyful taking home worldwide first place in the Global Innovation Awards
http://www.mxmindia.com/2015/05/times-of-india-bags-inma-global-innovation-regional-award/

DDB Mudra North wins the creative mandate for McVitie's Biscuits
The agency was chosen following a multi-agency pitch involving major Indian advertising players such as Dentsu Marcom and McVitie's India's incumbent agency Publicis Capital
http://www.mxmindia.com/2015/05/ddb-mudra-north-wins-the-creative-mandate-for-mcvities-biscuits/

DMAi brings ECHO to Asia
The DMA International ECHO competition began in 1929 as the first direct mail awards show
http://www.mxmindia.com/2015/05/dmai-brings-echo%e2%84%a2-to-asia/

Sanjeev Kotnala: Mass Exodus: Are you the next victim?
Employee exodus is a not reading the tremors right, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/05/sanjeev-kotnala-mass-exodus-are-you-the-next-victim/

Bloomberg TV India introduces new programming line-up
Revamps the current Stock Market-centric programs
http://www.mxmindia.com/2015/05/bloomberg-tv-india-introduces-new-programming-line-up/