Wednesday 6 May 2015

Stories on 6th May '15

So who did the 'keeda' on BARC with the MIB?
MxMIndia has had a simple, one-line view on this: The government must have no role in audience measurement
http://www.mxmindia.com/2015/05/so-who-did-the-keeda-on-barc-with-the-mib/

Srinivasan Swamy & Ramesh Narayan declared IAA Champions
The IAA Inspire Awards were created to celebrate IAA members who have achieved leadership excellence and contributed their vision, ideas, efforts and services
http://www.mxmindia.com/2015/05/srinivasan-swamy-ramesh-narayan-declared-iaa-champions/

ZETC opts for a vibrant new look
The new look reflects the outlookof the channel tocreate a stronger connect with the youth
http://www.mxmindia.com/2015/05/zetc-opts-for-a-vibrant-new-look/

O&M unveils campaign for NCPA & SOI
The truth is, Western Classical music is enjoyable at every age
http://www.mxmindia.com/2015/05/om-unveils-campaign-for-ncpa-soi/

Kyoorius announces speaker lineup for MELT:2015
MELT 2015 is a 2-day festival of creativity for the advertising, marketing, media, digital and emerging technologies, developed by Kyoorius in partnership with Zee, GroupM and D&AD
http://www.mxmindia.com/2015/05/kyoorius-announces-speaker-lineup-for-melt2015/

Sanjeev Kotnala: Kyoorius: Awarding the Work, not the Organisation or the Individual
Last year, the Kyoorius Awards surprised us with scale and style and it promises to be much bigger this year, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/05/sanjeev-kotnala-kyoorius-awarding-the-work-not-the-organisation-or-the-individual/

Tie-ups with movie producers and ad agencies can promote Indie talent: Farout Media
The music rights management and talent development company was co-founded by Farhan Akhtar, Anurag Rao and Excel Entertainment

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