Thursday 7 May 2015

Stories on 7th May '15

Will Brand Salman lose sheen post conviction?
With a lot riding on the megastar - some 10 national brands and some films, the May 8 decision will be the decider
http://www.mxmindia.com/2015/05/will-brand-salman-lose-sheen-post-conviction/

NewsStand: How the newspapers frontpaged Salman's conviction
Here are we again with NewsStand. We scanned the internet for the epapers of select newspapers on how they frontpaged the news on Salman Khan!
http://www.mxmindia.com/2015/05/newsstand-how-the-newspapers-frontpaged-salmans-conviction/

BTL Baatein: Sumeet Narang, Bajaj Auto. Powered by VISCOMM
Every poster put up at a dealer showroom constitutes infrastructure for motorcycle major Bajaj Auto, says Sumeet Narang Senior VP (Marketing - Motorcycles), Bajaj Auto
http://www.mxmindia.com/2015/05/btl-baatein-sumeet-narang-bajaj-auto/

Faaso's hands over media biz mandate to ZenithOptimedia
The account will be handled out of ZO's Mumbai office
http://www.mxmindia.com/2015/05/faasos-hands-over-media-biz-mandate-to-zenithoptimedia/

Isobar wins digital mandate of JK Tyres
The agency won the account of the automobile brand following a multi-agency pitch
http://www.mxmindia.com/2015/05/isobar-wins-digital-mandate-of-jk-tyres/

PReamble by Siddhartha Mukherjee: The Shift from "BUY ME" to "WHY ME"
In Week 2 of PReamble, Siddhartha Mukherjee talks of how PR and Earned Media can help you win
http://www.mxmindia.com/2015/05/siddhartha-mukherjee-the-shift-from-buy-me-to-why-me/

DTDC rebrands to DTDC Express Limited; unveils new logo
Star cricketers from 'Sunrisers Hyderabad' unveiled the logo
http://www.mxmindia.com/2015/05/dtdc-rebrands-to-dtdc-express-limited-unveils-new-logo/

Network18 appoints Sanjeev Agrawal as CEO - Homeshop18
Sanjeev comes with over 26 years of experience across FMCG, fashion & retail sector
http://www.mxmindia.com/2015/05/network18-appoints-sanjeev-agrawal-as-ceo-homeshop18/

Anirban Sen joins Bang In The Middle as ECD
He will along with Manoj Deb, the other ECD, and will look after the creative output of the Gurgaon-based agency
http://www.mxmindia.com/2015/05/anirban-sen-joins-bang-in-the-middle-as-ecd/

'Kolaveri di...' gets a Turkish makeover in new Coca Cola ad
The Turkish cover of "Why this Kolaveri Di" for Coca Cola ad goes viral with over 326,000 views in two days
http://www.mxmindia.com/2015/05/kolaveri-di-gets-a-turkish-makeover-in-new-coca-cola-ad/

Amit Akali launches full-service digital agency. So, What's Your Problem!
Amit Akali and brother Praful Akali, along with founder-members Huzefa Roowala and Hammad Khan have announced their full-service digital agency, or rather their 'agency for the digital world'