The Capital gets set to host 2 mega-media events - the World Magazine Congress from this evening and AdAsia as the month ends
RAM has released its first set of findings basis sweeps in nine cities. The findings have been arrived at, based on Universe Establishment Study and Panel based Respondent data collected during May-August 2011.
Indian FMCG companies tie up with American film studios to co-brand products
The Association of Indian Magazines’ study that is to be unveiled at the World Magazine Congress is set to revive flagging hopes for the industry.
“When international magazines make a beeline to enter into India, how many Indian magazines venture into the neighboring countries, at least?”
Paperbacks and magazines are thriving, newspaper circulation is rising, and the chances of print fading as an advertising medium are dim indeed.
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases… in Reviewing the Reviews
Luxury market grew 20% last year despite signs of global slowdown, says CII-AT Kearney report
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta
PR agents are often abrupt and rude. Indisciplined too, perhaps influenced by their bosses. And their egos massively inflated because they believe they ‘own’ the stars.
Ranjona Banerji reviews nightly news and the morning papers in Freaking News
