The Anchor: 8 pointers on why a brand needs parenting
It’s the time to celebrate and even though the chips may be down, a cross-section of media folk think it’s good to be in the trade.
The Press Council has laid down guidelines and has recommended that the media should be strict when dealing with paid news.
Introducing Naming no Names, an all-new mid-week column by well-known novelist, columnist and counsellor, Gouri Dange.
These last few months of the year are a good time to be in the Out-of-Home industry for reasons other than the ballooning sales and all-time high occupancy of Outdoor sites.
My life has changed totally after I moved from advertising to journalism. For the better, of course.
We just have to reach deeper into the recesses of our memories, look deeper within our souls and remember the fundamentals of how communication works.
From a growth standpoint, this Diwali is looking very, very promising. The fact that there is tremendous traction from the consumer’s end, monetization becomes that much easier.
The next five years are going to be a golden period for the broadcast industry.
The top giver this year has to be Team Anna. Every day, all the members, former and current, work so hard to gift the media something substantial so that juicy stories and screaming debates can be organised.
Marketing is neither for the coldhearted nor is it for the overconfident
Mr Sujay Gupta meets the allegations head-on, saying his newspaper is clean and will remain so.
To resort to a cliche, there's never a dull moment and that suits most journalists very well.
