Monday 3 October 2011

Stories on 3rd October

There are 3 newspapers which claim to be #2 in Mumbai and perhaps none of them are incorrect. Sigh!

IRS Q2 2011 - South



Ranjona Banerji's review nightly news on TV and the fare in the morning papers

Delhi gets a new landmark as BIG Street and Mudra Max create the largest out-of-home display in Delhi for Reebok at Dhaula Kuan Airport Metro Station.

The new entrant on the Bollywood block is going international with celebrity chat show Up Close and Personal with PZ.

Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases… in Reviewing the Reviews

How does a media house reconcile between the principles of journalism and the need to make money?

Sunday MiD DAY gives readers a “Double Vaat” experience for Bigg Boss 5 promotion.

If clients see pathbreaking billboard designs, they will demand them for their brands as well, says the Encyclomedia Networks man-in-charge

India is that unique nation where dailies continue to thrive even as they struggle to survive in the rest of the world.

Mahindra & Mahindra opens first toy store Beanstalk to give tough competition to Mukesh Ambani-led Reliance Retail

FMCG companies such as Heinz India, Perfetti Van Melle and Glaxo SmithKline enter new product segments for higher profits

Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta

Mindshare's ‘Team ABG’ struck Gold for its work on Idea Cellular in the 'Best use of Radio in a Campaign ' category

Sansanit Kanakhali (One Tight Slap), a social Initiative by Zee 24 Taas, tackled the bumpy subject of potholes.

Cornetto ‘Luv Reels Take 2’ by Kwality Wall’s Cornetto and MTV is hitting theatres on Friday, October 7 and premiering on MTV on October 14.

CyberMedia Research: India Media Tablet market emerges as 9-month sales touch 1.58 lakh units.

Is television more powerful for marketers than other media? Why?