Despite pessimism, magazines maintain their lead by anticipating changes, say industry honchos
The I&B Ministry has clarified that there is no doubt about the broadcast bodies’ self-regulatory capabilities.
141 revamps itself; will henceforth be called Bates.
Entrepreneur Guru Mantra lecture series’ second edition in Mumbai with Phaneesh Murthy.
The Indian mediascape is lined with ads that make false/exaggerated promises. The dubious list is long.
Sony Entertainment Television launches music video of ‘Kuch Toh Log Kahenge’
Star Movies fans can get a chance to watch Hollywood titles a day before the official release.
Devesh Rai G quits Mail Today as its head - distribution and marketing.
Skoda Rapid makes its global debut on NDTV’s award-winning The Car & Bike Show
Though magazines worldwide have been going through a rough patch, this IRS shows an increase in magazine readership, both Hindi and English, over the last quarter.
We have to be innovators as much as publishers, said outgoing FIPP Chairman and India Today group CMD, Aroon Purie
http://www.mxmindia.com/2011/10/wmc-2011-we-have-to-be-innovators-as-much-as-publishers-aroon-purie/
Sanjay Tripathy, Executive Vice President and Head, Marketing and Direct Channels at HDFC Life, on what you should look for while selecting an ad agency.
