How to get ideas (& climb the corp ladder)
It's possibly one of the world’s most difficult questions, but veteran adman and trainer R Sridhar has tackled it with a collection of, well, ideas.
http://www.mxmindia.com/2012/01/how-do-you-get-an-idea/
Ghari ousts Wheel to be Detergent No 1 (in Oct & Nov 2011)
Wheel comes a full circle as Ghari tops the laundry charts.
http://www.mxmindia.com/2012/01/ghari-ousts-wheel-to-be-detergent-no-1-in-oct-nov-2011/
Everest to handle Kotak Mahindra Mutual Fund
This is already turning out to be an exciting year for Everest with two wins in the first month.
http://www.mxmindia.com/2012/01/everest-to-handle-kotak-mahindra-mutual-fund/
Bobby Sista, Alyque Padamsee & Gerson da Cunha on Bal Mundkur
Bal Mundkur was fiercely professional, as well as kind, tireless and generous to a fault. Contemporaries remember the ad legend.
http://www.mxmindia.com/2012/01/tributes-to-bal-mundkur-a-man-of-immense-energy/
ASCI upholds complaints against 10 ads in Sept-Oct 2011
Of the total 18 ads brought up, many are claims by home shopping networks which are under the scanner.
http://www.mxmindia.com/2012/01/asci-upholds-complaints-against-10-ads-during-sept-oct-2011/
Mobile TV breaks viewership records in 2011
Colors, MTV and Big Boss are the most watched on Zenga TV, pioneer in mobile TV.
http://www.mxmindia.com/2012/01/mobile-tv-breaks-viewership-records-in-2011/
Newswatch: Oswald Pereira on crime reporters and their tryst with the underworld
There was nothing romantic or glamorous about the crime beat, and Oswald Pereira still firmly believes that the best way to survive as a crime reporter is to draw a 'Laxman Rekha'.
http://www.mxmindia.com/2012/01/newswatch-dancing-with-dons/
The Anchor: 6 lessons radio can learn from abroad
Listener first - plus smart programming and marketing. Vehrnon Ibrahim's tips for hitting the right note.
http://www.mxmindia.com/2012/01/the-anchor-vehrnon-ibrahim-on-6-lessons-radio-can-learn-from-abroad/
Debrief: Snapdeal: Deadly idea
This sort of an over-the-top idea is required for a new website that simply deals in great sales offers. Safe advertising would have killed the brand even before the god of death arrived.
http://www.mxmindia.com/2012/01/debrief-snapdeal-deadly-idea/
Can we pay attention to what's put out?
Ranjona Banerji reviews the content on news television and the morning papers.
