Exclusive: Mindshare forecasts 12% media spends growth in 2012; it was 13% in 2011
It's all in 'The Mindshare Indian Media Forecast 2012′ presented by UTV Bindass, published by MxM India
http://www.mxmindia.com/2012/01/exclusive-mindshare-forecasts-12-media-spends-growth-in-2012-it-was-13-in-2011/
R-Day discounts see shoppers flock to malls
Future Group, Lifestyle and Woodland clock record sales as Republic Day discounts help retailers bounce back
http://www.mxmindia.com/2012/01/r-day-discounts-see-shoppers-flock-to-malls/
Rural market is the new siren call for OOH
Though rural markets have seen a drastic increase in the standard of living and purchasing power, it is very fragmented with little or no transparency
http://www.mxmindia.com/2012/01/rural-market-is-the-new-siren-call-for-ooh/
Soon you'll be able to get your favourite Starbucks Espresso in India
Starbucks in equal jv joint venture with Tata Global; to open cafe in India soon
http://www.mxmindia.com/2012/01/soon-youll-be-able-to-get-your-favourite-starbucks-espresso-in-india/
Publicis Healthware launches India presence at Health 2.0
The agency will focus on improving communications across the health & wellness community, with a strong eHealth and information technology focus
http://www.mxmindia.com/2012/01/publicis-healthware-launches-india-presence-at-health-2-0/
DDB Mudra confirms Sonal Dabral entry as Chairman & CCO, will also be on global & regional creative councils
'We are thrilled to welcome a truly exceptional talent, an excellent creative leader and a wonderful person like Sonal to the DDB Mudra Group,' said Group CEO and MD Madhukar Kamath.
http://www.mxmindia.com/2012/01/its-official-sonal-dabral-to-join-ddb-mudra-as-chairman-cco/
The Anchor: 5 things to follow when pitching for a new biz
Rajesh Gangwani lists what is absolutely crucial before, during and after making a pitch to the client
http://www.mxmindia.com/2012/01/the-anchor-5-things-to-follow-when-pitching-for-a-new-biz/
Debrief: Repositioning The Times
I think The Hindu is on the right track. And the ads have quickly gone viral because the content is super fun. Great work.
http://www.mxmindia.com/2012/01/debrief-repositioning-the-times/
Media gets it wrong on Republic Day
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/making-fun-of-page-3-culture/
