Zee zeal comes to the fore
Celebrating 20 years in the broadcast business, Zee Entertainment employs a renewed marketing thrust to climb the ratings ladder.
http://www.mxmindia.com/2012/01/zee-zeal-comes-to-the-fore/
Done deal? Reliance to invest over Rs 1,500 crore in TV18 Group
Mukesh Ambani set to enable Raghav Bahl to pick up ETV. RIL likely to invest Rs 1.5k cr for 30% stake and 4G broadband content rights.
http://www.mxmindia.com/2012/01/reliance-to-invest-over-rs-1500-crore-in-tv18-group/
Resolutions for 2012: I shall, I intend, I will...
The new year means making new resolutions, and our industry is no different. MxM India spoke to the leading men of the industry to find out about their resolutions.
http://www.mxmindia.com/2012/01/2012-i-shall-i-intend-i-will/
IPL sponsorship assessment in new TAM volumes
TAM Sports' IPL 3 & 4 books will include an in-depth study on the event's viewership dynamics, commercial and non-commercial advertising.
http://www.mxmindia.com/2012/01/ipl-sponsorship-assessment-in-tam-book/
Mediaah!: 12 media conglomerates to watch out for in 2012 (Cont'd)
Pradyuman Maheshwari continues his listing of 12 media biggies he's going to be tracking this year.
http://www.mxmindia.com/2012/01/mediaah-12-media-conglomerates-to-watch-out-in-2012-contd/
'Silent Anthem' is among 2011's top 10 most-watched YouTube videos in India
The Silent National Anthem acquired an audience largely on account of its brilliant emotional connect.
http://www.mxmindia.com/2012/01/silent-anthem-is-among-2011s-top-10-most-watched-youtube-videos-in-india/
The Anchor:6 ways ad agencies can attract top talent
When is an agency not an 'agency'? When it wants to be a magnet for talent, observes Partha Sinha.
http://www.mxmindia.com/2012/01/the-anchor-partha-sinha-on-6-ways-advertising-agencies-can-attract-top-talent/
Debrief: Google Chrome: Real marries virtual
The ad effortlessly communicate that Google Chrome can make you prosper in your line of activity.
http://www.mxmindia.com/2012/01/debrief-google-chrome-real-marries-virtual/
2011 ends with a whimper
Ranjona Banerji reviews the content on news television and the morning papers.
