Like paid content, should RJ mentions be regulated?
While some marketers don't think it's unethical and the practice is good money for FM stations, will RJ mentions escape the regulator's ears?
http://www.mxmindia.com/2012/01/are-rj-mentions-unethical/
Suresh Balakrishna to join LMG, Premjeet Sodhi likely to replace NP Sathyamurthy (who is joining Mudra)
It's announcement time at LMG: Suresh Balakrishnan returns, Premjeet Sodhi to replace Sathya and Sudha Natrajan elevated
http://www.mxmindia.com/2012/01/suresh-balakrishna-to-join-lmg-premjeet-sodhi-likely-to-replace-np-sathyamurthy-who-is-joining-mudra/
Bajaj Allianz: 'Not keen on chasing numbers'
As a company, we are keen in doing a more stable business; we hope to deliver quality products with emphasis on strong customer satisfaction, says Bajaj Allianz product development head Rituraj Bhattacharya.
http://www.mxmindia.com/2012/01/bajaj-allianz-not-keen-on-chasing-numbers/
Samir Kale: 'We are specialists, not generalists'
CMCG's Samir Kale on how 2011 was a good year for the agency, how education is a sector to look forward to and why it is important for clients to give agencies their due by way of increased premiums.
http://www.mxmindia.com/2012/01/samir-kale-we-are-specialists-not-generalists/
Nestle India rolls out the Nescafe Plan
The plan reflects Nestle's business philosophy that it must create value for its shareholders as well as the communities where it operates
http://www.mxmindia.com/2012/01/nestle-india-rolls-out-the-nescafe-plan/
DDB Mudra Mumbai appoints Louella Rebello as ECD
Ms Rebello will be a part of Rajeev Raja's team and her immediate mandate will be to head the creative team at DDB Mumbai.
http://www.mxmindia.com/2012/01/ddb-mudra-mumbai-appoints-louella-rebello-as-ecd/
Mandeep Malhotra is President & Head, Mudra Max
Mr Malhotra will handle experiential businesses and retail cluster along with his current responsibility as Head, OOH
http://www.mxmindia.com/2012/01/mandeep-malhotra-elevated-to-president-head-mudra-max/
The Anchor: 9 reasons creativity in advertising is underpaid
Call it the mystique of art or just hardboiled application of effort, creativity still does not get its due in India. Sandeep Bomble draws up the chargesheet.
http://www.mxmindia.com/2012/01/the-anchor-sandeep-bombles-9-reasons-creativity-in-advertising-is-underpaid/
Anil Thakraney: Sach Ka Saamna: A new low in TV programming
There is no courage out here, only exploitation. Remove the prize money, and no one would want to appear on the show, that's the hard truth.
http://www.mxmindia.com/2012/01/hard-knocks-sach-ka-saamna-a-new-low-in-tv-programming/
Electoral politics or keeping people happy
Ranjona Banerji reviews the content on news television and the morning papers
http://www.mxmindia.com/2012/01/rock-street-journal-founder-amit-saigal-no-more/
