Journo-authors: Telling a story, both ways
Writing a book while dealing with the day job of being a journalist isn't an easy task, but those who persevere are reaping the fruit of their labour.
http://www.mxmindia.com/2012/01/journo-authors-telling-a-story-both-ways/
Goafest 2012 to be held on April 19-21
Much-awaited advertising and awards festival will be held at the same venue as last year.
http://www.mxmindia.com/2012/01/goafest-2012-to-be-held-on-april-19-21/
Vipin Dhyani: We create ads that our TG appreciates
Vipin Dhyani, founder, Chief Creative Director, Thoughtshop Advertising on the agency, its USP and future plans.
http://www.mxmindia.com/2012/01/vipin-dhyani-we-create-ads-that-our-tg-appreciates/
New English daily in Pune from Aaj ka Anand group
While Aaj ka Anand will own the newspaper, the content will belong to Media Next. The application for the newspaper is currently being processed.
http://www.mxmindia.com/2012/01/aaj-ka-anand-and-media-next-to-launch-english-daily-in-pune/
Recent deals point to consolidation in media, say experts
Industry executives and experts believe the consolidation trend will pick up momentum in 2012, separating the men from the boys in this highly splintered sector that is being increasingly hobbled by cost pressures and revenue challenges in a slowing economy.
http://www.mxmindia.com/2012/01/recent-media-deals-point-to-consolidation-in-the-industry-say-experts/
Den, Hathway join hands to sell set-top boxes
Cable TV companies Den Networks and Hathway Cable & Datacom will launch a joint campaign beginning with Delhi this weekend, informing consumers about the need to install set-top boxes by June 30.
http://www.mxmindia.com/2012/01/den-networks-hathway-join-hands-for-set-top-box-campaign/
Airtel's HFZ campaign goes viral
Online viewers of the new HFZ videos can earn points on the leaderboard and upload their own video to stand a chance to win gadgets or a trip to Spain.
http://www.mxmindia.com/2012/01/airtels-hfz-campaign-goes-viral/
NDTV Profit Business Leadership Awards to honour India Inc
The awards will salute the business leaders whose relentless pursuit of excellence fuelledIndia’s journey to the forefront of the world economy.
http://www.mxmindia.com/2012/01/ndtv-profit-business-leadership-awards-to-honour-india-inc/
The Anchor: 6 tips to be productive working out of home
One needs to understand that your work takes time and effort and the sacred space, since it brings you the satisfaction of seeing your efforts pay off says Jaisurya Das.
http://www.mxmindia.com/2012/01/the-anchor-jaisurya-das%E2%80%99-6-tips-to-be-productive-working-out-of-home/
Debrief: Pepsodent G: WTF, G??
SRK and Pepsodent - not working, G. Ra.One was more happening!.
