Hello and Welcome to MxM Radio!
As we completed five months of existence yesterday, we stepped back to our commitment of Day 1: cover media like no one else in the business. At MxMIndia, we are committed to support the 'underdogs' amongst the various media segments. So: journalism came first. Then PR and now Radio.
http://www.mxmindia.com/2012/02/hello-and-welcome-to-mxm-radio/
The Big Story: Is radio not good enough for premium brands?
MxM Radio launches with a discussion on whether radio is still considered too 'common' a medium for 'uncommon' luxury brands
http://www.mxmindia.com/2012/02/is-radio-not-good-enough-for-premium-brands/
Talk Show: Prashant Panday on Mirchi in A'Dhabi, what's wrong in Delhi & how radio ads aren't rip-offs from TV
Prashant Panday tells MxMIndia that the IRS data may be flawed, and why the UAE loves Radio Mirchi's RJs.
http://www.mxmindia.com/2012/02/prashant-panday-interview/
Data & Research: RAMcheck: Mixed fortunes for Mirchi
The station makes a comeback in Mumbai, ahead in Kolkata, struggles in Delhi; Bengaluru sticks to Radio City.
http://www.mxmindia.com/2012/02/radio-channel-ramcheck-mixed-fortunes-for-mirchi/
[MxM Radiol]: 5 reasons why internet radio scores over traditional radio
The main difference that triggers all other differences between Internet radio and FM radio is the platform itself. The Internet lends more room for flexibility, cost saving and personalization says Anil Srivatsa
http://www.mxmindia.com/2012/02/anchorradio-channel-5-reasons-why-internet-radio-is-better-than-traditional-radio/
Reliance Broadcast launches 'Kings Of Kavis'
Surender Sharma's show on 92.7 BIG FM & BIG Magic, the first time inIndiathat a daily show features simultaneously on two media platforms
http://www.mxmindia.com/2012/02/reliance-broadcast-launches-kings-of-kavis/
CarTrade to take a creative ride with Salt Brand Solutions
After a multi-agency pitch, CarTrade.com has decided to partner with Salt Brand Solutions; the account size is pegged to be between Rs6-8 crore
http://www.mxmindia.com/2012/02/cartrade-to-take-a-creative-ride-with-salt-brand-solutions/
'Food Food is a lifestyle channel themed around food'
Celebrity chef Sanjeev Kapoor speaks about Food Food,India’s first Hindi 24-hour food lifestyle channel which has recently completed one year
http://www.mxmindia.com/2012/02/food-food-is-not-only-a-food-channel-its-a-lifestyle-channel-themed-around-food/
Maruti Suzuki attains 10 mn domestic sales mark
The 10 millionth vehicle, a Red Swift Vxi, was dispatched to Coimbatore on Thursday morning from the Company’s Manesar plant
http://www.mxmindia.com/2012/02/maruti-suzuki-attains-10-mn-domestic-sales-mark/
Flipkart acquires Letsbuy
With this move, Flipkart has firmly established itself as the leader in the consumer electronic space
http://www.mxmindia.com/2012/02/flipkart-acquires-letsbuy/
Myntra targets Rs 500 cr revenue for next fiscal
Myntra.com, the largest online retailer of fashion and lifestyle products in India, is aiming revenue of Rs500 crores in the financial year 2012-13.
http://www.mxmindia.com/2012/02/myntra-targets-rs-500-cr-revenue-for-next-fiscal/
Star India invites advertisers to "Go Digital, Go Green" with STAR Content LIVE
An industry first that enables a tapeless TV commercial delivery that is faster, cheaper and greener
http://www.mxmindia.com/2012/02/star-india-invites-advertisers-to-go-digital-go-green-with-star-content-live/
PGTI, Ten Golf ink three-year deal
Ten Golf to be launched in India; official broadcast partner for PGTI tournaments
http://www.mxmindia.com/2012/02/pgti-ten-golf-ink-three-year-deal/
Lokmat Media thanks record-breakers with innovation
The newspaper carried a 16-column colour picture with the lead story of the day, with both, the front and back pages working seamlessly together as a unified 'front' page
http://www.mxmindia.com/2012/02/lokmat-media-thanks-record-breakers-with-innovation/
DDB India bags creative duties of Nirmal Lifestyle
The agency won the business following a multi-agency pitch based on its understanding of the real-estate business
http://www.mxmindia.com/2012/02/ddbindia-bags-creative-duties-of-nirmal-lifestyle/
Heineken lets you 'serenade' that special someone Live on YouTube
Available in twenty languages, 'The Serenade' is designed to put love in the air and smiles on faces around the world
http://www.mxmindia.com/2012/02/heineken-lets-you-serenade-that-special-someone-live-on-youtube/
ESPN STAR Sports to Broadcast Inaugural Bangladesh Premier League
New tournament to feature 21 days of non-stop action, with over 100 hours of matches from February 9-29, 2012
http://www.mxmindia.com/2012/02/espn-star-sports-to-broadcast-inaugural-bangladesh-premier-league/
ad:tech New Delhi 2012 hunts for the best Indian blog entry on digital marketing
Bloggers need to submit an original and unpublished article on “Digital Marketing- What’s in Store for 2012” in up to 800 words, along with their short bio and credentials by February 12
http://www.mxmindia.com/2012/02/adtech-new-delhi-2012-hunts-for-the-best-indian-blog-entry-on-digital-marketing/
Disney XD thrills kids with its attention-grabbing consumer outreach
Introduces first-of-its-kind marketing innovation designed by graduates from NID, IIT Powai and Disney's creative team
http://www.mxmindia.com/2012/02/disney-xd-thrills-kids-with-its-attention-grabbing-consumer-outreach/
How Cool-averi! Emami places brand in 'Kolaveri Di' song
Other brands tying up for the song include luxury carmaker Audi, mobile service provider Aircel and Chennai-based consumer durables retailer Vasant & Co
http://www.mxmindia.com/2012/02/emami-ties-up-with-upcoming-film-3-for-brand-placement-in-kolaveri-di-song/
Anil Thakraney: Death in Mumbai, an excellent first effort
When a reputed journalist writes a book, you can be assured of authenticity of material, and particularly so in Meenal Baghel's case, I have known her to be a journalist of high integrity
http://www.mxmindia.com/2012/02/anil-thakraney-death-in-mumbai-an-excellent-first-effort/
BJP suffers the wrath of young India
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/bjp-suffers-the-wrath-of-young-india/
